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2025上半年国内出游人次破32亿 农村旅游市场潜力释放成增长亮点
Chang Jiang Shang Bao· 2025-08-03 23:31
Group 1 - The tourism market is experiencing a rapid recovery driven by policy incentives, consumer enthusiasm, and product innovation, with domestic travel reaching 3.15 trillion yuan in the first half of 2025, a year-on-year increase of 15.2% [1] - The number of domestic trips taken by residents is projected to reach 3.285 billion in the first half of 2025, reflecting a year-on-year growth of 20.6%, with rural tourism showing explosive growth [1][2] - Rural residents' travel participation has surged, with 833 million trips recorded in the first half of 2025, marking a 30.6% increase compared to urban residents' 17.5% growth [2] Group 2 - The continuous implementation of the rural revitalization strategy and infrastructure improvements have significantly contributed to the growth of rural tourism, attracting urban residents to explore rural areas [3] - New tourism experiences such as flower viewing, agricultural activities, and cultural experiences are evolving rural tourism from mere sightseeing to immersive experiences, with 32 rural tourism routes recommended by the Ministry of Culture and Tourism [3] - Various policies have been introduced to stimulate tourism consumption, including measures to enhance market supply quality and service levels, as well as initiatives to support diverse tourism activities [4] Group 3 - The government has implemented a series of measures to boost cultural and tourism consumption, including a streamlined approval process for events, reducing the approval time to within five working days [4] - Major holidays have amplified the effects of these policies, with significant growth in the tourism market during key holiday periods, further enhancing consumer engagement [4]