Group 1 - The tourism market is experiencing a rapid recovery driven by policy incentives, consumer enthusiasm, and product innovation, with domestic travel reaching 3.15 trillion yuan in the first half of 2025, a year-on-year increase of 15.2% [1] - The number of domestic trips taken by residents is projected to reach 3.285 billion in the first half of 2025, reflecting a year-on-year growth of 20.6%, with rural tourism showing explosive growth [1][2] - Rural residents' travel participation has surged, with 833 million trips recorded in the first half of 2025, marking a 30.6% increase compared to urban residents' 17.5% growth [2] Group 2 - The continuous implementation of the rural revitalization strategy and infrastructure improvements have significantly contributed to the growth of rural tourism, attracting urban residents to explore rural areas [3] - New tourism experiences such as flower viewing, agricultural activities, and cultural experiences are evolving rural tourism from mere sightseeing to immersive experiences, with 32 rural tourism routes recommended by the Ministry of Culture and Tourism [3] - Various policies have been introduced to stimulate tourism consumption, including measures to enhance market supply quality and service levels, as well as initiatives to support diverse tourism activities [4] Group 3 - The government has implemented a series of measures to boost cultural and tourism consumption, including a streamlined approval process for events, reducing the approval time to within five working days [4] - Major holidays have amplified the effects of these policies, with significant growth in the tourism market during key holiday periods, further enhancing consumer engagement [4]

Group 1 - The core theme of the Dragon Boat Festival this year is characterized by short-distance travel, a rise in folk culture, and experience-based tourism, influenced by multiple factors such as the "no time-off" policy and the proximity to the summer vacation [1] - The parent-child travel market is experiencing a surge, with ticket bookings for popular theme parks doubling and camping activity reservations increasing by 80%, as families engage in activities like watching dragon boat races and making rice dumplings [1][3] - The value of folk culture IP is a significant highlight this Dragon Boat Festival, with searches related to folk customs increasing over 100% year-on-year, and keywords like "dragon boat" and "rice dumpling" seeing over 200% growth [2] Group 2 - Accommodation preferences show a notable shift, with high-star hotel bookings (4-star and 5-star) increasing by 30% to 50% year-on-year, significantly outpacing lower-star hotels, reflecting a demand for quality in folk culture tourism [2] - The trend of "good accommodation" and "deep experiences" is emerging, with hotel packages that include activities and dining seeing a 24% increase in bookings [2] - The rental car market is thriving, with a 47% year-on-year increase in rental bookings, indicating a preference for self-driving trips despite the lack of free highway access during the holiday [4] Group 3 - Short-distance travel is prevalent, with many travelers opting for high-speed rail within a three-hour radius, particularly in urban clusters like Beijing-Tianjin-Hebei and the Yangtze River Delta [4] - Cross-border travel is also on the rise, with destinations like Japan, South Korea, and Southeast Asia being popular choices, particularly among travelers from the Jiangsu-Zhejiang-Shanghai region [5]