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商务部:农村网络零售额首破3万亿元,农产品线上销售额近8000亿元
第一财经· 2026-02-05 13:19
Core Viewpoint - The article discusses the implementation of high-quality rural e-commerce development initiatives by the Ministry of Commerce, highlighting significant growth in rural online retail and agricultural product sales, as well as improvements in logistics and talent support in the sector [3][4]. Group 1: Rural E-commerce Growth - In 2025, rural online retail sales reached 3 trillion yuan, with agricultural product online sales at 783.31 billion yuan, marking year-on-year growth of 6.7% and 9.9% respectively [4]. - The "old-for-new" policy has effectively stimulated consumption, with 48.23 million units of home appliances and mobile phones sold under this initiative in 2025 [5]. Group 2: Logistics and Infrastructure - By the end of 2025, 348 county-level logistics distribution centers and 562 township express logistics stations were established, achieving 100% coverage of county-level logistics distribution centers nationwide [5]. - The rural logistics joint distribution ratio has steadily increased, exceeding 30% [5]. Group 3: Talent Development - As of the end of 2025, there were 20.074 million rural online merchants, a year-on-year increase of 4.6%, and 7.477 million "live + social" online merchants, up by 5.1% [5]. - The Ministry of Commerce conducted 12 sessions of "High-Quality Development of Rural E-commerce" training, reaching over 140,000 participants [5]. Group 4: Future Initiatives - The Ministry of Commerce plans to further implement rural e-commerce development initiatives, focusing on enhancing supply chain construction, cultivating rural e-commerce leaders, and expanding application scenarios to promote integration with primary, secondary, and tertiary industries [5].