一叶茶、一尾 鱼、一把"金钥 匙"……文明集 市展现潮州饶平 农业全景丨文明 单丛茶、狮头 鹅、荔枝等特色 产业，带动土特 产迈向全国。 摊位上，单丛茶 和绿豆饼作 为"黄金搭档"备 集市县域行④_ 南方+_南方plus 在热闹的北京路 步行街，一张茶 桌、一副盖碗、 几只茶杯便打造 出仿若置身茶室 的悠闲景象。这 是12月19日至28 日期间，北京路 商圈文明集市促 消费系列活动 上，潮州饶平展 位上的一幕。茶 香氤氲、虾饼酥 脆、鱼露醇香、 文创手工艺品精 美......这个依山 傍海、位于广东 东边的县，凭借 山之高、海之 阔，诞生出多种 特色农产品，吸 引众多市民游客 热情品鉴、购 买。 地处广东东大 门，拥有黄金海 岸线和连绵起伏 的凤凰山余脉， 饶平在海上积极 推进海洋牧场建 设，在陆上培育 受瞩目。逛集市 民不时发出"潮 州茶很出名""绿 豆饼甜而不 腻"等赞叹。最 新数据显示，饶 平全县茶叶种植 面积有15.56万 亩，产量2.32万 吨，产值超57亿 元，"一片茶 叶"托举起20万 人的生计。 各类茶点也吸引 人们驻足。绿豆 饼入口即化，宝 斗饼松软香甜， 凉果蜜饯风味独 特，红桃粿寓意 五 ...

此次入选，既是对两位带头人个人奋斗成果的肯定，更是龙岩市农村电商产业高质量发展的生动缩影。近年来，我市坚持"政府引导、市场运作、企业主 体"原则，建成13个综合性电商园区，实现国家级电子商务进农村示范县（不含区）全覆盖，从"村村都有女主播"培训到校企联合育才，从供应链体系完 善到公益助农机制构建，一系列政策举措为电商人才成长提供了肥沃土壤，也催生了一批扎根乡土、服务乡邻的电商先锋。 下一步，龙岩市商务局将持续深化农村电商发展布局，以典型案例为引领，进一步完善人才培育、平台搭建，优化供应链保障，鼓励更多创业者投身农村 电商领域，让电商红利持续赋能农业增效、农民增收、农村增美，为闽西乡村振兴注入更强劲的数字动能！ 来源：龙岩商务 近日，商务部国际电子商务中心发布， 龙岩市连城县伍紫芳、长汀县赖启春两位农村电商带头人的案例成功入选"2025年农村电商带头人典型案例库"， 成为全国农村电商高质量发展的标杆范本，为闽西农村电商产业发展再添闪亮名片！ 连城"客家媳妇小伍"伍紫芳凭借真实暖心的内容创作积累400万抖音粉丝，从分享家庭日常转型电商带货，不仅带火连城地瓜干、龙岩花生、永定泡鸭爪 等本地特产，更在村民香菇滞销时紧 ...

Core Viewpoint - The recent 2025 National Rural E-commerce High-Quality Development Exchange Event highlighted successful cases in rural e-commerce, with two cases from Rizhao City recognized, showcasing the city's efforts in promoting digital circulation and e-commerce leadership in rural areas [1]. Group 1: Development Initiatives - Rizhao City has adopted a development philosophy of "using live streaming to drive e-commerce and e-commerce to support the real economy," leading to significant growth in rural e-commerce [4]. - From January to July, the rural online retail sales in Rizhao reached 840 million yuan, representing a year-on-year increase of 10.5%, which is 0.6 percentage points higher than the provincial average [4]. - The city has implemented policies such as the "Rizhao City Rural E-commerce High-Quality Development Three-Year Action Plan (2025-2027)" to guide industry development and enhance rural consumption [4]. Group 2: Infrastructure and Logistics - The city is working on improving the rural e-commerce infrastructure by implementing a three-tier delivery model consisting of "e-commerce public service centers + logistics distribution centers + town and village service points" [4]. - In Juxian County, a national-level e-commerce demonstration county, two automated sorting devices have been installed at the public logistics distribution center, integrating multiple courier services to reduce delivery times by approximately 30% [4]. Group 3: Promotional Activities - The "2025 Double Product Online Shopping Festival" in Rizhao led to a year-on-year increase of 11.9% in online retail sales, ranking third in the province [5]. - Various promotional activities, including the "Rizhao E-commerce Consumption Festival" and resource matching events, were conducted to enhance consumer engagement [5]. Group 4: Talent Development - The city has organized 17 training sessions under the "Rural Talent Program" to cultivate e-commerce talent, training a total of 1,400 individuals to support the growth of the e-commerce sector [5].

Group 1 - The core viewpoint emphasizes that developing rural e-commerce and innovating business models are crucial measures for building a modern rural circulation system and effectively increasing farmers' income [1] - Rural consumption market is continuously thriving, with e-commerce enriching the supply of goods and services in rural areas, allowing farmers to purchase quality products conveniently [4] - The rural online retail sales increased by 6.4% year-on-year from January to July 2025 [4][12] Group 2 - The rural logistics system is improving, supported by county-level commercial construction actions that facilitate the establishment and renovation of county-level logistics centers [5] - As of 2022, there are 12,851 township express logistics stations, indicating a growing logistics infrastructure [5] - The rural logistics distribution network is becoming more robust, with a nationwide express service coverage rate of 95% in administrative villages [6] Group 3 - Rural e-commerce entrepreneurship remains active, with 14 sessions of the National Rural E-commerce High-Quality Development Lecture Hall held, providing e-commerce public training to nearly 300,000 participants [8] - As of the end of July, the number of rural online merchants reached 19.5 million, reflecting a year-on-year growth of 6.4% [10][11][12]

Group 1 - The core viewpoint of the article emphasizes the importance of promoting agricultural product consumption through the development of rural e-commerce, which is seen as a key driver for rural revitalization and increasing farmers' income [1] - The Chinese government has implemented various policies to support high-quality development of rural e-commerce, including initiatives like "Express Delivery into Villages" and "Internet + Agricultural Products" [1] - Recent data shows that the number of rural internet users in China has reached 322 million, with an internet penetration rate of 69.2%, indicating a gradual reduction in the urban-rural digital divide [1] Group 2 - Despite the increase in internet penetration, challenges remain regarding farmers' digital literacy, which hinders the full potential of agricultural products and affects farmers' ability to benefit from the digital age [2] - Enhancing digital literacy is crucial, requiring a targeted approach to create a training system suitable for rural areas, supported by collaboration among government, platforms, and educational institutions [2] - The restructuring of algorithm logic is essential to prevent quality agricultural products from being marginalized in e-commerce, with a focus on optimizing algorithm recommendations to support fair competition [2] Group 3 - Establishing a solid governance foundation is necessary to address issues like misinformation and marketing tactics in the e-commerce space, with platform companies needing to take responsibility for ensuring the authenticity of product information [3] - The integration of digital technology is expected to transform farmers from mere recipients of technology into value creators, ultimately benefiting rural revitalization and providing sustainable momentum for development [3]

Group 1 - The event, organized by the China International E-commerce Center, concluded successfully in Caoxian, focusing on the 2025 Rural E-commerce Leaders Case Competition [1] - The competition aligns with the national rural revitalization strategy and aims to discover and promote leading talents and benchmark cases in rural e-commerce [3] - Over 400 rural e-commerce practitioners participated, with 30 top contestants reaching the finals, showcasing innovative marketing models and brand building for local agricultural products [3] Group 2 - The competition adopted an innovative "competition as training" model to cultivate versatile rural e-commerce talents who are practical and capable of teaching [4] - By promoting excellent cases and expanding the professional instructor team, the event addresses the talent shortage in rural e-commerce and enhances the quality of development in this sector [4]

Group 1 - The event, organized by the China International E-commerce Center, aims to discover and promote rural e-commerce leaders and exemplary cases, aligning with the national rural revitalization strategy [1][12] - Over 400 rural e-commerce practitioners participated in the competition, with 30 top finalists competing in the national finals held in Caoxian, Shandong [1][4] - The competition focused on brand building and innovative marketing models for agricultural products, showcasing the vitality and innovative application of new technologies and ideas in rural areas [4][12] Group 2 - The competition adopted an "incentive training" model to cultivate a new generation of rural e-commerce talents who are practical and capable of teaching others, addressing the talent shortage in rural e-commerce [12] - Caoxian is recognized as a leading county in rural e-commerce, with a focus on developing a comprehensive industrial chain including Hanfu, crafts, and pet products, boasting 21 Taobao towns and 181 Taobao villages [16] - The award ceremony will take place on August 21, during the "E-commerce Empowerment, Linking Rural Areas" event, where winners will serve as role models for rural industry upgrades [16]

Core Insights - The rural consumption market in China has shown continuous growth, with online retail sales in rural areas increasing by 6.4% year-on-year in the first seven months of the year [1][3] - The online retail sales of agricultural products have also seen a rise, with a year-on-year growth of 7.4% [3] - The per capita disposable income of rural residents increased by 6.2% in the first half of the year [3] E-commerce Development - As of the end of July, there are over 19.5 million rural e-commerce businesses in China, indicating a vibrant entrepreneurial environment [4] - The rural logistics system has been improving, with 1,285 county-level logistics centers and 1,457 township express logistics stations established since 2022 [4] - The coverage rate of express delivery services in rural administrative villages has reached 95% [4] Training and Support Initiatives - The Ministry of Commerce has organized 14 sessions of a national rural e-commerce high-quality development seminar, providing e-commerce training to nearly 300,000 participants [7] - Future initiatives will focus on enhancing the application level of rural e-commerce and promoting the integration of e-commerce with primary, secondary, and tertiary industries to support farmers' income and rural consumption [10]

Core Insights - The "Empowering E-commerce, Connecting Villages" event for high-quality rural e-commerce development in 2025 was held in Caoxian, Heze on August 21 [1] - This event marks the first time the annual rural e-commerce industry conference is hosted in Shandong province [1] Group 1: Event Structure - The event included "1 main conference + 1 competition + N series of activities" [1] - The main conference featured the 2025 Rural E-commerce High-Quality Development Exchange Conference, where provinces like Shanxi, Gansu, and Heze shared practical experiences [1] - A total of 170 exemplary cases of high-quality rural e-commerce development were promoted during the conference [1] Group 2: Competitions and Training - The event hosted the 2025 Rural E-commerce Leaders Competition, where 30 participants emerged from a competitive field of rural e-commerce practitioners [1] - Additional activities included skills training for rural e-commerce leaders, industry matchmaking events, and on-site research and inspection [1]

Group 1 - The core viewpoint is that the development of rural e-commerce is crucial for building a modern rural circulation system and effectively driving farmers' income growth [2][3] - From January to July 2025, the online retail sales of agricultural products increased by 7.4% year-on-year, while the per capita disposable income of rural residents grew by 6.2% in the first half of this year [1] - The rural consumption market is thriving, with rural online retail sales rising by 6.4% year-on-year during the same period [1] Group 2 - The rural logistics system is improving, with 1,285 county-level logistics centers and 1,457 township express logistics stations built or renovated since 2022, achieving a 95% coverage rate of express services in administrative villages nationwide [1] - Rural e-commerce entrepreneurship remains active, with over 19.5 million rural online businesses as of the end of July, reflecting a 6.4% year-on-year increase [1] - The Ministry of Commerce plans to continue promoting high-quality rural e-commerce development, enhancing application levels, and integrating e-commerce with primary, secondary, and tertiary industries to support rural consumption and farmers' income [2]