在数字经济浪潮席卷全球、金融科技深刻重塑行业格局的今天，中国银行业正经历一场以数字化为核心 的深刻变革。 交通银行四川省分行（以下简称"交行四川省分行"或"分行"）主动顺应时代趋势，积极践行总行战略， 以"科技+数据+生态"的深度融合为引擎，推动全行数字化经营迈上新台阶，不仅实现了自身服务能力 与运营效率的提升，更在服务四川地方经济发展、践行金融为民使命中展现了国有大行的担当与智慧。 当前，交行四川省分行数字化转型已从前期布局投入阶段，全面进入成效加速显现、价值持续释放的新 时期。数据显示，截至2025年末，该行个人手机银行月活跃用户（MAU）数量超过110万，创下该行自 推出移动金融服务以来的最高纪录。更为可喜的是，其年月均活跃用户数量已逼近102万，与上年同期 相比实现净增长超过12万，增长表现亮眼。 这一成绩的取得，不仅是该行线上渠道建设与用户体验优化成效的直观反映，更标志着其数字化服务已 深度融入广大客户的日常生活，成为获取金融服务的主要入口，为分行后续深化数字营销、拓展场景生 态、提升客户价值奠定了坚实的用户基础。 答好安全必答题 守护数字时代发展根基 为此，分行将网络安全与系统稳定性提升至前所未有 ...

Core Viewpoint - The modernization of agriculture and rural areas is crucial for China's overall modernization, and the focus is on accelerating rural revitalization through financial innovation and support for key agricultural sectors [1][9]. Group 1: Financial Support for Agriculture - The company has established a dedicated leadership group for rural revitalization, ensuring a solid management system from strategic decision-making to grassroots execution [2]. - A "Four Special Mechanism" has been implemented to enhance credit support, including specialized policy guidelines and a dedicated approval channel for agricultural loans [2][3]. - The company has developed innovative financial products such as "Yinong e-loan" and "Agricultural Trade e-loan" to support agricultural product development and enhance supply security [3]. Group 2: Technology and Risk Management - The company utilizes big data risk control models to automate loan approvals, significantly reducing approval times and enhancing service accessibility in rural areas [3]. - A proactive credit service model has been introduced, leveraging mobile banking to extend financial services to rural communities [3]. Group 3: Food Security Initiatives - The company emphasizes food security as a national priority, supporting the agricultural supply chain in key grain-producing regions like Hebei, which produces over 700 billion jin of grain annually [6]. - A comprehensive financial ecosystem has been established to support the entire grain industry chain, from seed research to market circulation [6]. Group 4: Support for Local Industries - The company focuses on activating local特色产业 (characteristic industries) by providing tailored financial support to align with local resources and promote unique agricultural products [7]. - The "Agricultural Breeding Loan" product has been developed to assist livestock farmers in overcoming financing challenges through a data-driven approach [8]. Group 5: Future Commitment - The company is committed to continuing its support for rural revitalization and aligning its strategies with national development plans, aiming to contribute to the modernization of rural areas in China [9].