Core Viewpoint - The Zhenyuan County Market Supervision Administration has implemented a series of measures since 2025 to enhance consumer protection and maintain a fair market environment through the "Guarding Consumption" initiative, focusing on key issues that affect public welfare and safety [1][2][3] Group 1: Strategic Planning and Implementation - The administration established a leadership group to oversee the initiative, creating a clear action plan with defined tasks, timelines, and responsibilities to ensure effective execution [1] - A unified approach was adopted through meetings and consultations with key enterprises to align objectives and responsibilities across departments [1] Group 2: Targeted Regulatory Actions - Specific inspections were conducted on product quality, including gas appliances, children's products, and agricultural fertilizers, to combat illegal sales [2] - Food safety measures were enhanced with a focus on comprehensive supervision to address issues related to excessive limits and non-compliance [2] - Online monitoring efforts targeted trademark infringement and false advertising, while special measures were taken in the measurement and testing sectors [2] Group 3: Balanced Enforcement and Education - The administration combined punitive measures with educational initiatives, resolving 11 cases related to the "Iron Fist" action, and providing leniency to first-time offenders who corrected their violations [2] - Public legal education campaigns were organized to improve consumer rights awareness and compliance among businesses [2] Group 4: Ongoing Commitment and Future Plans - The administration plans to maintain a high-pressure stance on market regulation, expanding the "Guarding Consumption" initiative to further ensure a safe and fair market environment [3]