IT之家 7 月 21 日消息，据《商业内幕》今日报道，谷歌前 CEO 埃里克・施密特认为，当通知不断打扰时，保持专注几乎变得不可能。"我和许多 20 多岁的 研究人员共事，我曾问过一个问题：他们如何在如此多的干扰下进行研究？我可以给出明确答案，他们会关掉手机。你不可能在手机嗡嗡作响的情况下专心 思考问题。" IT之家从报道中获悉，研究显示，受技术影响，人们的注意力持续时间在不断缩短。心理学家格洛丽亚・马 克的研究表明，二十年前，人们在电脑屏幕前的平均注意力集中时间为 2.5 分钟，而现在仅剩 47 秒。 施密特还表示，通知和商品化的注意力也影响了人们的放松方式。他说："我最喜欢的是那些宣称能让你放松 的数字应用，但放松的正确方式其实是关掉手机，对吧？然后像传统方式一样放松，这种放松方式已经有 7 万年的历史了。" 不过，冥想应用的开发者对施密特的言论提出了反驳。Calm 的发言人表示："并非所有的屏幕时间都具有相 同的价值。"Headspace 的首席临床官詹娜・格洛弗则表示："让年轻人简单地'关掉手机'并非现实可行，也无 法提供帮助。真正的数字健康并不是回到过去，而是带着目标不断前进。" 施密特曾在谷歌担 ...

Core Insights - Many organizations fall into the pricing trap of offering free products or services to increase market acceptance, but this often leads to high hidden costs and challenges in charging later [1][9] - Consumer psychology indicates that charging even a nominal fee can enhance perceived value and responsible usage of products [2][3] Pricing Strategies - Charging a nominal fee can foster a sense of responsibility among consumers, as seen in the case of Al-Azhar Park, which thrived after implementing an entry fee, contrasting with the decline of Al-Fustat Gardens due to lack of funding and maintenance [2][3] - Companies should clearly communicate the economic value of their products or services, even if they are currently free, to avoid user resistance to future charges [3][6] - Strategies such as strike-through pricing, bundling, and freemium models can help establish perceived value and encourage users to recognize the worth of services [4][5][6] Timing and Communication - The timing of price adjustments and value communication is crucial; informing users about upcoming price changes can shift their focus from costs to benefits [7][8] - Providing a transition period before implementing charges allows users to prepare and understand the value of the service, making them more likely to accept future fees [7][8] Creating Perceived Value - Limiting free offerings through time constraints or conditions can enhance perceived value, as seen with services like Headspace and The New York Times, which offer limited free trials while establishing a reference price [9][9] - Organizations must recognize that "free" is rarely truly free; it sets expectations and behaviors that can be difficult to reverse, making strategic pricing decisions essential [9]