冬季滑雪产品
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构建全季节均衡的旅游产品体系
Xin Lang Cai Jing· 2025-12-23 22:11
Group 1 - The core idea of the article emphasizes the development of a year-round tourism product matrix in Guizhou, aiming to break the seasonal barriers and enhance the supply of high-quality tourism products [1] - The article outlines a four-season differentiated and layered experience product matrix, expanding Guizhou's tourism resources from a single "summer cooling economy" to a diverse product system throughout the year [1] - Specific seasonal product developments include ecological health tourism in spring, upgraded summer cooling experiences, rural tourism in autumn, and warm winter economy products such as hot spring resorts and winter skiing [1] Group 2 - The establishment of a "data-driven + dynamic response" precise flow control system is proposed, supported by smart tourism technology to optimize visitor distribution [2] - Key strategies include data integration and real-time monitoring of visitor numbers, implementing a warning mechanism when visitor capacity reaches 80%, and personalized services based on consumer habits [2] - The goal is to achieve balanced development by attracting visitors during off-peak seasons and distributing them during peak seasons through tailored recommendations [2] Group 3 - The article discusses the deep integration of resources, culture, and experience to enhance the competitiveness of cultural tourism products, focusing on ethnic culture as a core element [3] - It highlights the transformation of intangible cultural heritage into participatory experiences, allowing visitors to engage actively with local traditions [3] - Seasonal cultural expressions are innovated, such as combining Miao ethnic night parties with summer camping and integrating Dong ethnic rituals with winter wellness experiences, promoting a shift from a seasonal-dependent to a year-round balanced tourism market [3]
2025四川省冬季旅游季启动 “蜀山暖雪”受东南亚游客青睐
Zhong Guo Xin Wen Wang· 2025-12-08 08:13
【东盟专线】2025四川省冬季旅游季启动 "蜀山暖雪"受东南亚游客青睐 成都乐道国际旅行社有限公司负责人王治力表示,四川凭借靠近东南亚的地理位置、灵活的短途高性价 比产品,以及"山上玩雪、山下回暖"的独特舒适体验,在入境游市场具有竞争优势。现有免签政策已有 效带动客流,若未来政策范围扩大,市场潜力将进一步释放。 编辑:郭晋嘉 广告等商务合作,请点击这里 中新社四川阿坝12月8日电 (单鹏)2025四川省冬季旅游季8日在四川阿坝州汶川县启动。在启动仪式上, 新加坡、泰国、马来西亚、越南等东南亚国家的旅行商协会与四川省旅行社协会签署入境游合作协议, 将为四川入境游市场注入新动能。 随着冬季游开启,一大批境外游客追着"蜀山暖雪"来到四川。当前,四川正通过完善"吃住行游购娱"全 链条国际化服务,吸引全球游客前来体验巴蜀风情,四川省内主要景区入境游客数量显著增长。截至12 月2日,今年以来成都边检站查验入出境外国人156万余人次,同比增长45.8%,入境外籍旅客排名前三 的国家是泰国、马来西亚、新加坡。 新加坡经典旅游集团董事长蒋慧君分析称,免签政策落地与社交媒体传播,促使中国成为新加坡游客热 门选择。四川独特的自然景 ...
赴日骤减,中国游客被多国“争抢”
Huan Qiu Shi Bao· 2025-11-19 22:51
中国游客赴日需求的收缩,让韩国率先收获"溢出效应"。韩国《朝鲜日报》18 日报道称,本月15日至 16日,韩国取代日本成为最受中国游客欢迎的海外旅行目的地,韩国方向的国际机票结算量居首,"首 尔"的搜索量也位列第一,后续依次为泰国、中国香港、马来西亚、新加坡、越南和印度尼西亚。 面对这一机遇,韩国旅游业界积极行动。明洞、中区等主要旅游区加大针对中国游客的支付便利宣传。 首尔一家旅行社代表19日告诉《环球时报》特约记者,从上周后半段起,中国游客咨询量确实出现明显 增加,主要集中在首尔自由行、济州机票加酒店套餐以及冬季滑雪等产品。"不少客人原本打算赴日旅 行,但最终决定取消而转向咨询韩国线路。"该代表称,公司已开始重新调整客服排班,并准备增加中 文接待,以应对可能持续上升的需求。他还表示,韩国在免签政策等方面的近期动作,也可能在短期内 增强中国游客转向韩国的意愿。 【环球时报驻泰国、韩国、新加坡特派特约记者 杨一 黎枳银 辛斌】在中国官方提醒公民近期避免前往 日本后,中国赴日旅游订单大幅缩水。据《环球时报》记者了解,韩国、泰国、新加坡等周边国家迅速 捕捉这一市场变化,通过优化服务、新增航线等方式吸纳转移客流,同时 ...