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“冷”赛道激发产业发展“热”活力 “冰雪+”掀起冬季消费新热潮
Yang Shi Wang· 2025-12-29 07:23
Core Viewpoint - The combination of the "ice and snow economy" and visa-free policies is becoming a key driver for the growth of China's tourism industry, particularly in the winter season of 2025 [7]. Group 1: Ice and Snow Economy Growth - The "ice and snow economy" is thriving in various regions of China, with diverse and personalized experiences being developed [13]. - The introduction of official "snow holidays" in regions like Jilin and Xinjiang encourages students to participate in winter sports, contributing to a winter consumption boom [10]. - The search interest and booking rates for ice and snow travel routes, popular cities, and hotels near ski resorts are rapidly increasing, indicating a surge in demand [10]. Group 2: Visa-Free Policy Impact - The expansion of visa-free arrangements significantly enhances the convenience for international tourists entering China, creating a synergistic effect with the ice and snow tourism [7]. - The increase in foreign tourists is complemented by domestic visitors who are shifting from quick visits to multi-day stays, transforming ice sports into a lifestyle [7]. Group 3: Unique Tourist Experiences - Various regions are innovating unique ice and snow tourism projects, such as ice fishing competitions and immersive experiences like "fog rafting" and "snow house hot pot" [16][21]. - The first ice and snow tourism special train from Harbin to Mohe emphasizes a "slow travel, deep experience" approach, catering to tourists from major urban areas [4][30]. - The special train features themed decorations and offers tailored services for elderly travelers, enhancing the overall travel experience [38].
沈阳现代化都市圈冬季游全面启动
Liao Ning Ri Bao· 2025-11-25 01:52
Core Viewpoint - The 2025-2026 Shenyang Modern Urban Circle Winter Tourism has officially launched, featuring over 500 cultural and sports tourism activities and 100 winter travel routes to stimulate winter tourism consumption [1] Group 1: Winter Tourism Initiatives - The Shenyang Modern Urban Circle has formed a "Winter Tourism Community" to collaboratively promote activities, organize events, and plan routes [1] - The theme "Winter Snow Warm Sun · Circle Out Good Scenery" integrates resources such as ice and snow, culture, hot springs, and folk customs [1] - Various cross-border fusion products are introduced, including "Skiing + Hot Springs," "History + Ice and Snow," and "Folk Customs + Cuisine" [1] Group 2: Diverse Activities and Events - The winter tourism offerings include a range of activities covering sports, culture, education, and festivals, catering to different demographics such as families, youth, and seniors [1] - Shenyang City is hosting an Ice and Snow Season and the Third Ice and Hot Spring Culture Carnival, featuring attractions like ice slides and snowmobiles [1] - Other cities like Anshan and Fushun are organizing events such as the Ice and Snow New Year's Eve Carnival and the New Spring Night Tour [1] Group 3: Local Cultural Experiences - Unique Northeast folk customs, such as winter fishing, large markets, and lantern festivals, are attracting numerous tourists [2] - Events like the Shenyang City Lantern Festival and various local markets will enhance the festive atmosphere [2] - Exciting ice and snow sports events, including international competitions and local skiing camps, are set to engage visitors [2]