Core Viewpoint - The opening of the West Yan High-speed Railway has sparked a tourism boom in Yan'an City during the New Year holiday, attracting visitors nationwide and igniting winter cultural and tourism consumption [1] Group 1: Tourism Activities - The Huanghe Hukou Waterfall scenic area in Shaanxi welcomed a large number of tourists during the New Year holiday, showcasing a winter wonderland with snow-covered landscapes and enhanced water flow [3] - Yan'an has organized a series of cultural and tourism activities themed "Joyful Yan'an, Ice and Snow Celebration for New Year" to create a winter tourism feast for citizens and visitors [5] Group 2: Winter Experience and Events - Daytime activities included family-friendly snow sports, such as skiing, snowmobiling, and ice treasure hunts, which revitalized traditional winter experiences [6] - Nighttime events featured bonfire music festivals and immersive street performances, enhancing the festive atmosphere and providing relaxation options like hot tea and hot springs for tourists [6] Group 3: Collaborative Efforts - The tourism sector in Yan'an is actively promoting regional cooperation by offering ticket discounts and special packages that combine accommodations, skiing, and hot springs, leveraging the high-speed railway's opening [6] - Partnerships with attractions like Xi'an Silk Road Happy World are being established to facilitate mutual visitor exchanges between Xi'an and Yan'an, enhancing the overall tourist experience [6]

Core Insights - The winter tourism market in Shaanxi is expected to experience a surge in visitor numbers during the New Year and Spring Festival holidays, with Xi'an remaining a top destination and new areas like Yan'an and Yulin gaining popularity due to events like the first Winter Sports Games and the opening of the Xi'an-Yan'an high-speed railway [1][2] Group 1: Winter Tourism Initiatives - The Shaanxi Provincial Culture and Tourism Department is promoting winter tourism with a campaign centered around activities such as ice and snow experiences, hot spring wellness, and cultural events, offering over 1,100 activities across six themes [1][2] - Various cities in Shaanxi are developing unique winter tourism products, such as Yulin's desert ice and snow tourism season and themed events in Weinan and Ankang, showcasing local culture and cuisine [2] Group 2: High-Speed Railway Impact - The opening of the Xi'an-Yan'an high-speed railway is being leveraged to expand the tourism market, with Yan'an offering promotional packages that include free entry to local attractions for high-speed rail ticket holders [3] - Copper River is actively promoting the high-speed railway, setting up multimedia displays and inviting influencers to explore local attractions [3] Group 3: Consumer Incentives - Cities across Shaanxi are implementing various consumer incentives, including ticket discounts, subsidies, and promotional activities to stimulate winter tourism spending [4] - Specific initiatives include discounted tickets for local residents and promotional offers for visitors holding high-speed rail tickets, aimed at enhancing visitor engagement and boosting tourism consumption [3][4]

Group 1 - The winter tourism consumption is on the rise as the New Year approaches, with various regions in Jiangsu launching cultural and trendy cross-year activities, making them popular choices for local residents and tourists [1][3] - Douyin Life Services has introduced the "Snow Falls Between Mountains and Seas" winter series activities, which will last until February 22, 2026, covering national ice and snow scenes and providing a one-stop winter travel guide [1][10] - In Jiangsu, several theme parks are creating unique New Year's Eve experiences, such as Xu Zhou Park's 44 classic attractions combined with a 14-hour KPOP CN electronic music party, and the Yao Lake Town's showcase of traditional kiln culture [3][6] Group 2 - Northern ice and snow tourism continues to thrive, with Douyin Life Services integrating resources through collaborations with celebrities, tourism agencies, and merchants to create a complete experience from online promotion to offline consumption [6][8] - The "Heartfelt Ski Party" at Chongli Taiwu Town transforms the ski area into an interactive amusement park with creative installations, while Changchun Ice and Snow New World has become a popular landmark following its grand opening [8][10] - Douyin Life Services encourages users to search for "Snow Falls Between Mountains and Seas" to access popular northern activities, celebrity routes, limited-time benefits, and New Year event guides [10]

Core Insights - The winter cultural and tourism market is experiencing growth despite cold weather, driven by the integration of cultural tourism and consumption upgrades, enhancing consumer experiences and stimulating economic vitality [1] Group 1: Market Trends - Various regions are leveraging cultural tourism integration to enhance consumer experiences, leading to a significant increase in winter tourism activities [1] - Ski resorts in Liaoning have opened for the new season, offering diverse experiences that combine local customs and culinary culture, encouraging longer stays from visitors [2] - The tourism market in Chongli, Hebei, has seen explosive growth due to international skiing events, with daily visitor peaks reaching 8,000, three times the number on the opening day [2] Group 2: Diverse Consumption Scenarios - The winter tourism market is diversifying beyond just ice and snow sports, with new scenarios and business models emerging to cater to various tourist needs [3] - Sichuan Province is launching a winter tourism season with over 5,000 planned activities and a focus on creating a unique winter tourism product system [3] - Tianjin is promoting over 300 winter cultural tourism activities, integrating travel and cultural experiences to stimulate market consumption [4] Group 3: Deep Integration of Culture and Tourism - Qingdao is enhancing cultural tourism integration by offering exclusive discounts for travelers arriving by train or plane, promoting a warm and affordable winter experience [5] - In Kaifeng, cultural heritage is being leveraged to create immersive experiences, allowing visitors to engage dynamically with historical narratives [6] - The "Internet celebrity Xinjiang Four Seasons Tour" is showcasing the rich cultural heritage of Kashgar, attracting attention from both domestic and international audiences [6]

Group 1 - The arrival of the first snow holiday in Xinjiang has turned local scenic spots into popular study tour destinations for middle school students, injecting new vitality into winter tourism [1] - Students are engaging in various activities, such as observing horses at an ecological park and participating in equestrian performances, showcasing high-level skills [1] - The diverse study tour programs during the snow holiday provide children with valuable experiences to broaden their knowledge and inherit culture [3] Group 2 - In Mohe, Heilongjiang, nighttime temperatures have dropped to around -30 degrees Celsius, attracting tourists for daytime sightseeing and nighttime activities like skiing and dancing [4] - The North Pole Village in Mohe is illuminated at night, featuring snow sculptures and communal dancing among visitors, creating a festive atmosphere [6] - Local ski resorts have introduced night skiing for the first time this year, along with new ski trails, enhancing outdoor activities and indoor experiences for tourists [6] Group 3 - In Libo, Guizhou, the recent warm weather has drawn numerous tourists seeking the tranquility of southern winter [7] - Tourists are enjoying the scenic beauty of the Xiaoqikong Scenic Area, capturing the picturesque landscape with their cameras [7] - As of the end of November, Libo County has received over 28.65 million visitors this year, marking an approximate 11% increase year-on-year [9]

Core Viewpoint - The 2025-2026 Shenyang Modern Urban Circle Winter Tourism has officially launched, featuring over 500 cultural and sports tourism activities and 100 winter travel routes to stimulate winter tourism consumption [1] Group 1: Winter Tourism Initiatives - The Shenyang Modern Urban Circle has formed a "Winter Tourism Community" to collaboratively promote activities, organize events, and plan routes [1] - The theme "Winter Snow Warm Sun · Circle Out Good Scenery" integrates resources such as ice and snow, culture, hot springs, and folk customs [1] - Various cross-border fusion products are introduced, including "Skiing + Hot Springs," "History + Ice and Snow," and "Folk Customs + Cuisine" [1] Group 2: Diverse Activities and Events - The winter tourism offerings include a range of activities covering sports, culture, education, and festivals, catering to different demographics such as families, youth, and seniors [1] - Shenyang City is hosting an Ice and Snow Season and the Third Ice and Hot Spring Culture Carnival, featuring attractions like ice slides and snowmobiles [1] - Other cities like Anshan and Fushun are organizing events such as the Ice and Snow New Year's Eve Carnival and the New Spring Night Tour [1] Group 3: Local Cultural Experiences - Unique Northeast folk customs, such as winter fishing, large markets, and lantern festivals, are attracting numerous tourists [2] - Events like the Shenyang City Lantern Festival and various local markets will enhance the festive atmosphere [2] - Exciting ice and snow sports events, including international competitions and local skiing camps, are set to engage visitors [2]

Group 1 - The core viewpoint of the news is the opening of four international ski resorts in the Altay region of Xinjiang, marking the start of the winter ski season [1][4] - The Qinggeli Wolf Mountain International Ski Resort has opened 13 ski trails with a total length of 19 kilometers, attracting over 1,000 skiing enthusiasts on its opening day [3][4] - The Altay region has invested nearly 7 billion yuan in building a comprehensive ice and snow system centered around the four ski resorts, which received over 2 million visitors last season, with nearly 90% being from outside the region [4] Group 2 - The local education department has implemented a "snow holiday" for middle and primary school students from December 1 to 5, encouraging participation in sports and cultural activities [5][6] - A total of 73,000 students in the Altay region will benefit from this "snow holiday," which can extend up to 9 days due to weekends [8]

Group 1: Chengdu Tourism Market - The winter tourism market in Chengdu, Sichuan, is experiencing a unique surge in popularity, particularly in November when the Xiling Snow Mountain enters its peak viewing period for colorful foliage [2][6] - The combination of "mountain viewing and hot spring soaking" has become the preferred immersive experience for tourists, enhancing the overall winter tourism appeal [2][4] - Hotel bookings at the Huashuiwan Hot Spring have increased by over 33% compared to October, indicating a strong demand for the "colorful foliage + hot spring" combination as a popular tourism trend in Chengdu [6] Group 2: Hainan Tourism Market - Hainan's tourism market is also on the rise, with a steady increase in visitor numbers since early November, driven by warm weather and a variety of cultural and tourism activities [9] - The local government has organized a series of events that integrate local culture with tourism experiences, attracting many cultural enthusiasts to engage in activities such as "study tours" and "culinary gatherings" [9] - The warm climate in Hainan provides excellent conditions for winter sports events, creating a new consumption model that combines "watching sports and tourism" [11] Group 3: Guangdong Tourism Market - Guangdong's Hailing Island is witnessing a peak in "migrant bird tourists" as temperatures drop in other regions, indicating a growing trend in winter tourism [11][15] - These "migrant bird tourists" are increasingly seeking a deeper, slower-paced "residential" lifestyle rather than just quick sightseeing, with some staying for months [15] - This trend significantly boosts local industries such as housing rentals, dining, shopping, and community services on Hailing Island [15]