此次新春文旅消费热潮的背后，是汶河新区 "盘活存量资源、轻量创新业态、精准营销引流、提升消费 体验"工作思路的落地见效。新区成立春节文旅消费工作专班，统筹推进各项工作，建立景区信息共享 机制和每日工作调度机制，加强与泰安文旅、交通等部门联动，形成上下协同、左右配合的工作格局， 为文旅市场平稳有序运行提供坚实保障。线上线下（300959）多维营销更是为新区文旅聚足人气，线下 在泰山红门游客中心、市区核心商圈等重点点位投放广告、布设海报，线上在抖音、视频号、小红书等 平台发布实景短视频和游玩攻略，邀请济泰区域100名网红达人实地探店，实现口碑与流量双丰收。 从冰雪撒欢到温泉康养，从马术寻韵到低空瞰景，汶河新区以多元融合的文旅产品、贴心周到的服务体 验，让游客在新春假期尽享欢乐。下一步，汶河新区将持续深耕文旅融合发展，不断丰富业态供给、提 升服务品质，推动冬季文旅产业持续升温，为泰安文旅产业高质量发展注入更多新活力。 马年寻韵享团圆，马术营地成爆款。恰逢丙午马年，汶河马术营地以"马"为媒打造新春特色体验，春节 假期不打烊，成为新区文旅消费的一大亮点。营地推出马术主题年夜饭、围炉火锅特色套餐等各类宴 席，订餐即可免费 ...

张裕爱斐堡雪景。 本报记者 张佳琪 古北水镇的灯组遍布街巷水岸。 南山滑雪场雪道开放，多场冰雪赛事即将登场；古北水镇灯火点亮长城脚下，千灯映雪迎新春；冶仙塔新春庙会、张裕爱斐堡灯会嘉年华也将亮相……临近 春节，密云以冰雪为媒，把山水、长城与年俗串联起来，冬季文旅热度持续攀升。 这个冬天，前往古北水镇的车流不断，夜游成为不少家庭的"必选项"。司马台长城上，灯组沿着城墙延展开来，冰雪乐园里欢声不断，"白天玩雪、夜晚赏 灯"游玩模式让密云冬季旅游有了新的打开方式。 刚刚过去的周末，彭先生一家驱车来到古北水镇。刚进景区就被震撼到了——正门门楼上，"马踏祥云"花灯高悬在"京师锁钥"匾额两侧，灯影流转，气势扑 面而来。得知景区推出免票政策，他们特意趁着夜色入镇，"没想到一进门就有这么大惊喜。"顺着青石路往里走，水镇里"长城千灯会"正在举办，年味儿在 夜色中弥漫。 这份热闹背后，是密云对冬季文旅消费的系统谋划。围绕市民游客"去哪儿玩、怎么玩、花多少钱"的现实需求，密云整合区内优质资源，推出了"冬季冰雪 地图"，将滑雪场、热门景区、特色民宿和美食点位一一标注，成为市民游客出行的"一站式导航"。同时，推出"冰雪奇遇记""冰雪暖 ...

Group 1 - The winter tourism consumption trend is on the rise, with various "ice and snow" themed activities being developed in Heilongjiang, including "ice and snow + food," "ice and snow + health," and "ice and snow + sightseeing" [2] - Harbin Ice and Snow World has attracted nearly 1.5 million visitors since its opening in December last year, featuring a unique "snow house hot pot" experience [2] - Jilin's Da'an has become a popular winter destination with its steam locomotive exhibition, offering an "industrial knowledge + ice and snow experience" [2] - Hebei's Chengde is hosting various ice and snow events while promoting boutique tourism routes and hotel discounts, boosting related consumption in dining, transportation, and shopping [2] - In Qinghai's Menyuan County, the peak viewing period for rime has led to a daily visitor count exceeding 8,000, connecting rime viewing points with surrounding natural attractions [2] Group 2 - In Sichuan's Yibin, over 20,000 acres of rapeseed flowers are blooming, driving a "flower viewing economy" with immersive projects like tasting local cuisine and ecological camping, attracting over 60,000 visitors in just one week [4] - Guizhou's Libo is showcasing thousands of plum blossoms, enhancing visitor experience through events like a boutique plum blossom exhibition, classical music performances, and a hiking competition [4]

Core Viewpoint - The opening of the West Yan High-speed Railway has sparked a tourism boom in Yan'an City during the New Year holiday, attracting visitors nationwide and igniting winter cultural and tourism consumption [1] Group 1: Tourism Activities - The Huanghe Hukou Waterfall scenic area in Shaanxi welcomed a large number of tourists during the New Year holiday, showcasing a winter wonderland with snow-covered landscapes and enhanced water flow [3] - Yan'an has organized a series of cultural and tourism activities themed "Joyful Yan'an, Ice and Snow Celebration for New Year" to create a winter tourism feast for citizens and visitors [5] Group 2: Winter Experience and Events - Daytime activities included family-friendly snow sports, such as skiing, snowmobiling, and ice treasure hunts, which revitalized traditional winter experiences [6] - Nighttime events featured bonfire music festivals and immersive street performances, enhancing the festive atmosphere and providing relaxation options like hot tea and hot springs for tourists [6] Group 3: Collaborative Efforts - The tourism sector in Yan'an is actively promoting regional cooperation by offering ticket discounts and special packages that combine accommodations, skiing, and hot springs, leveraging the high-speed railway's opening [6] - Partnerships with attractions like Xi'an Silk Road Happy World are being established to facilitate mutual visitor exchanges between Xi'an and Yan'an, enhancing the overall tourist experience [6]

Core Insights - The winter tourism market in Shaanxi is expected to experience a surge in visitor numbers during the New Year and Spring Festival holidays, with Xi'an remaining a top destination and new areas like Yan'an and Yulin gaining popularity due to events like the first Winter Sports Games and the opening of the Xi'an-Yan'an high-speed railway [1][2] Group 1: Winter Tourism Initiatives - The Shaanxi Provincial Culture and Tourism Department is promoting winter tourism with a campaign centered around activities such as ice and snow experiences, hot spring wellness, and cultural events, offering over 1,100 activities across six themes [1][2] - Various cities in Shaanxi are developing unique winter tourism products, such as Yulin's desert ice and snow tourism season and themed events in Weinan and Ankang, showcasing local culture and cuisine [2] Group 2: High-Speed Railway Impact - The opening of the Xi'an-Yan'an high-speed railway is being leveraged to expand the tourism market, with Yan'an offering promotional packages that include free entry to local attractions for high-speed rail ticket holders [3] - Copper River is actively promoting the high-speed railway, setting up multimedia displays and inviting influencers to explore local attractions [3] Group 3: Consumer Incentives - Cities across Shaanxi are implementing various consumer incentives, including ticket discounts, subsidies, and promotional activities to stimulate winter tourism spending [4] - Specific initiatives include discounted tickets for local residents and promotional offers for visitors holding high-speed rail tickets, aimed at enhancing visitor engagement and boosting tourism consumption [3][4]

Group 1 - The winter tourism consumption is on the rise as the New Year approaches, with various regions in Jiangsu launching cultural and trendy cross-year activities, making them popular choices for local residents and tourists [1][3] - Douyin Life Services has introduced the "Snow Falls Between Mountains and Seas" winter series activities, which will last until February 22, 2026, covering national ice and snow scenes and providing a one-stop winter travel guide [1][10] - In Jiangsu, several theme parks are creating unique New Year's Eve experiences, such as Xu Zhou Park's 44 classic attractions combined with a 14-hour KPOP CN electronic music party, and the Yao Lake Town's showcase of traditional kiln culture [3][6] Group 2 - Northern ice and snow tourism continues to thrive, with Douyin Life Services integrating resources through collaborations with celebrities, tourism agencies, and merchants to create a complete experience from online promotion to offline consumption [6][8] - The "Heartfelt Ski Party" at Chongli Taiwu Town transforms the ski area into an interactive amusement park with creative installations, while Changchun Ice and Snow New World has become a popular landmark following its grand opening [8][10] - Douyin Life Services encourages users to search for "Snow Falls Between Mountains and Seas" to access popular northern activities, celebrity routes, limited-time benefits, and New Year event guides [10]

Core Insights - The winter cultural and tourism market is experiencing growth despite cold weather, driven by the integration of cultural tourism and consumption upgrades, enhancing consumer experiences and stimulating economic vitality [1] Group 1: Market Trends - Various regions are leveraging cultural tourism integration to enhance consumer experiences, leading to a significant increase in winter tourism activities [1] - Ski resorts in Liaoning have opened for the new season, offering diverse experiences that combine local customs and culinary culture, encouraging longer stays from visitors [2] - The tourism market in Chongli, Hebei, has seen explosive growth due to international skiing events, with daily visitor peaks reaching 8,000, three times the number on the opening day [2] Group 2: Diverse Consumption Scenarios - The winter tourism market is diversifying beyond just ice and snow sports, with new scenarios and business models emerging to cater to various tourist needs [3] - Sichuan Province is launching a winter tourism season with over 5,000 planned activities and a focus on creating a unique winter tourism product system [3] - Tianjin is promoting over 300 winter cultural tourism activities, integrating travel and cultural experiences to stimulate market consumption [4] Group 3: Deep Integration of Culture and Tourism - Qingdao is enhancing cultural tourism integration by offering exclusive discounts for travelers arriving by train or plane, promoting a warm and affordable winter experience [5] - In Kaifeng, cultural heritage is being leveraged to create immersive experiences, allowing visitors to engage dynamically with historical narratives [6] - The "Internet celebrity Xinjiang Four Seasons Tour" is showcasing the rich cultural heritage of Kashgar, attracting attention from both domestic and international audiences [6]

Group 1 - The arrival of the first snow holiday in Xinjiang has turned local scenic spots into popular study tour destinations for middle school students, injecting new vitality into winter tourism [1] - Students are engaging in various activities, such as observing horses at an ecological park and participating in equestrian performances, showcasing high-level skills [1] - The diverse study tour programs during the snow holiday provide children with valuable experiences to broaden their knowledge and inherit culture [3] Group 2 - In Mohe, Heilongjiang, nighttime temperatures have dropped to around -30 degrees Celsius, attracting tourists for daytime sightseeing and nighttime activities like skiing and dancing [4] - The North Pole Village in Mohe is illuminated at night, featuring snow sculptures and communal dancing among visitors, creating a festive atmosphere [6] - Local ski resorts have introduced night skiing for the first time this year, along with new ski trails, enhancing outdoor activities and indoor experiences for tourists [6] Group 3 - In Libo, Guizhou, the recent warm weather has drawn numerous tourists seeking the tranquility of southern winter [7] - Tourists are enjoying the scenic beauty of the Xiaoqikong Scenic Area, capturing the picturesque landscape with their cameras [7] - As of the end of November, Libo County has received over 28.65 million visitors this year, marking an approximate 11% increase year-on-year [9]

Core Viewpoint - The 2025-2026 Shenyang Modern Urban Circle Winter Tourism has officially launched, featuring over 500 cultural and sports tourism activities and 100 winter travel routes to stimulate winter tourism consumption [1] Group 1: Winter Tourism Initiatives - The Shenyang Modern Urban Circle has formed a "Winter Tourism Community" to collaboratively promote activities, organize events, and plan routes [1] - The theme "Winter Snow Warm Sun · Circle Out Good Scenery" integrates resources such as ice and snow, culture, hot springs, and folk customs [1] - Various cross-border fusion products are introduced, including "Skiing + Hot Springs," "History + Ice and Snow," and "Folk Customs + Cuisine" [1] Group 2: Diverse Activities and Events - The winter tourism offerings include a range of activities covering sports, culture, education, and festivals, catering to different demographics such as families, youth, and seniors [1] - Shenyang City is hosting an Ice and Snow Season and the Third Ice and Hot Spring Culture Carnival, featuring attractions like ice slides and snowmobiles [1] - Other cities like Anshan and Fushun are organizing events such as the Ice and Snow New Year's Eve Carnival and the New Spring Night Tour [1] Group 3: Local Cultural Experiences - Unique Northeast folk customs, such as winter fishing, large markets, and lantern festivals, are attracting numerous tourists [2] - Events like the Shenyang City Lantern Festival and various local markets will enhance the festive atmosphere [2] - Exciting ice and snow sports events, including international competitions and local skiing camps, are set to engage visitors [2]

Group 1 - The core viewpoint of the news is the opening of four international ski resorts in the Altay region of Xinjiang, marking the start of the winter ski season [1][4] - The Qinggeli Wolf Mountain International Ski Resort has opened 13 ski trails with a total length of 19 kilometers, attracting over 1,000 skiing enthusiasts on its opening day [3][4] - The Altay region has invested nearly 7 billion yuan in building a comprehensive ice and snow system centered around the four ski resorts, which received over 2 million visitors last season, with nearly 90% being from outside the region [4] Group 2 - The local education department has implemented a "snow holiday" for middle and primary school students from December 1 to 5, encouraging participation in sports and cultural activities [5][6] - A total of 73,000 students in the Altay region will benefit from this "snow holiday," which can extend up to 9 days due to weekends [8]