Core Viewpoint - The 11th Fengtai District Winter Ice and Snow Season has been launched, focusing on promoting ice and snow sports and integrating the ice and snow economy with cultural tourism [1][8]. Group 1: Event Overview - The event was inaugurated on January 17 at the Beijing Garden Expo Park, featuring a performance to ignite winter enthusiasm and an advocacy for ice and snow sports by world champion speed skater Wang Beixing [3]. - The ice and snow season includes over 10 activities such as ice bowling, snowmobiles, and VR skiing, providing a diverse experience for participants [5]. Group 2: Economic and Cultural Integration - This year's theme, "Joyful Ice and Snow, Co-creating the Future," emphasizes the popularization of ice and snow sports and the integration of the ice and snow economy with cultural tourism [8]. - Since its inception in 2015, the ice and snow season has evolved from a single experience to a multi-faceted event that combines culture, commerce, and sports, becoming a new growth point for regional cultural tourism consumption [8].