Core Points - The 2025-2026 new snow season opening ceremony and the 31st Jilin Rime Ice and Snow Festival were recently held at the Zhonglv Songhua Lake Resort [1] - The event featured activities such as the first ski performance of the new season, intangible cultural heritage creative exhibitions, specialty trade markets, and ice and snow equipment displays, showcasing the integration of ice and snow with culture, technology, and sports [1] Group 1 - The Zhonglv Songhua Lake Resort has expanded its skiing area to 2.3 million square meters, adding various freestyle activities and skiing challenge projects to provide a more diverse ice and snow vacation experience for skiing enthusiasts [1] - The new snow season is linked with the "Jilin City Ten Thousand Goods Exhibition," which selects high-quality agricultural products, intangible cultural heritage handmade items, and Jilin brand old products, creating an immersive exhibition and sales scene for visitors to experience the rich heritage and cultural connotations of Jilin's products [1] - The Jilin Municipal Government and China Travel International signed a cooperation framework agreement, focusing on the high-quality development needs of the urban cultural tourism industry and engaging in multi-level and wide-ranging cooperation [1]

Core Insights - The 2025-2026 new snow season was inaugurated on November 22, featuring various activities aimed at promoting Jilin as a world-class ice and snow tourism destination [1][2] - A strategic cooperation framework agreement was signed between Hong Kong China Travel International Investment Co., Ltd. and Jilin City, focusing on high-quality development in the urban cultural tourism industry [2] - The establishment of a national ski club alliance aims to promote Jilin's premium ice and snow resources and enhance the popularity of skiing across the country [2] Group 1 - The opening ceremony of the new snow season included performances, cultural exhibitions, and a Guinness World Record attempt for the most people skiing in traditional Peking opera costumes [1] - The total ski area at the Zhonglv Songhua Lake Resort will be expanded to 2.3 million square meters, introducing new freestyle and skiing challenge projects [2] - China Travel International has prioritized ice and snow business as a key area for development during the 14th Five-Year Plan period, aiming for internationalization and quality enhancement in the ice and snow industry [2]