Core Viewpoint - The summer tourism market has seen a surge in demand for off-season snow activities, driven by innovative technologies and changing consumer preferences, leading to a significant shift in the ice and snow economy [1][3]. Group 1: Supply Side Analysis - Many ice and snow project operators are actively exploring off-season operations to optimize resource allocation and enhance profitability [1][2]. - The operational costs for large ski resorts often exceed 100 million yuan annually, with a typical operational period of only 3 to 5 months, leading to high idle rates during the off-season [2]. - Ski resorts in northern China are leveraging existing mountain resources to develop summer recreational activities, such as flower viewing and camping, to attract visitors year-round [2]. Group 2: Demand Side Analysis - The increasing frequency of high temperatures due to global warming has intensified the demand for cool summer experiences, making "summer snow play" a popular trend among consumers [3]. - The contrast between hot summer days and cool snow environments creates a compelling experience that resonates well on social media, particularly among younger audiences [3]. - Families are increasingly interested in combining summer cooling experiences with activities like camping and educational trips, further driving demand for off-season snow activities [3]. Group 3: Policy and Market Dynamics - Supportive policies from central and local governments are stimulating the ice and snow economy, encouraging the integration of cultural, commercial, and tourism sectors [3][4]. - Innovations such as indoor ski resorts and themed snow shows are emerging, enhancing the consumer experience and driving growth in related sectors like hospitality and dining [3]. - The collaboration between traditional and modern snow sports technologies is essential for improving resource allocation efficiency and maximizing consumer potential in the ice and snow economy [4].