文商旅体融合发展
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打造消费文旅新图景 成都金牛区“村糖会”启幕
Sou Hu Cai Jing· 2026-01-02 21:56
活动还打破区域壁垒,深化协同合作,石渠县、彭州市、什邡市、丹棱县、邛崃市五地携手带来牦牛肉、石渠白菌、川芎叶茶、什邡米粉等特色好物组团参 展,打造"山海同心 好物共销"跨区域展示平台。此外,活动依托成都国际陆港资源,为结对地区产品提供"川品出海"预热对接服务,助力拓宽销售渠道。 三天活动期间,活动联动荷花池市场、抚琴夜市等商圈及天府艺术公园等景区,推出"新春逛耍嘉年华"主题活动与"逛展+游景"文旅线路,打造"展+演 +游"一体化文化氛围,实现"以展促旅、以旅兴展",将消费周期延长至整个新春消费季。此次金牛区"村糖会"以节庆为纽带,不仅激活了节日消费活力,搭 建了产业协同与跨区合作的平台,更传承了乡土文化、提升了民生福祉。未来,金牛区将持续深化"商贸+文旅+公益"融合模式,打造可持续的节日活动 IP,为市民美好生活添彩,为区域高质量发展赋能。 每日经济新闻 活动现场 图片来源:金牛区供图 元旦佳节,年味升腾。1月1日上午,"数智金牛 商韵村糖"成都市金牛区第一届"村糖会"暨国际商贸城第八届新春年货节在成都国际商贸城礼仪广场启动。 产业协会、链主企业代表及市民游客共同参与,为期三天的活动集商贸展销、产业联动、投资 ...
带着电影回成都:一场推优计划让“雪山”“古镇”变身电影人新主场
Mei Ri Jing Ji Xin Wen· 2025-12-29 15:16
每经记者|丁舟洋 每经编辑|唐元 2025年即将走过,对于电影行业的不易,所有从业者感同身受。 其中《炸点》还在现场举办了启动仪式,这部影片不仅在上述推优扶持计划中收获资深监制、演员指 导、现金扶持等资源,还将全程在成都拍摄,并在大邑县重点取景。这部聚焦聋哑人舞蹈的影片,或将 成为第二个《小小的我》。 "在这样的时间里,一群电影人奔赴成都、奔赴安仁,为电影的热爱而战、为电影的尊严而战,一路走 来,从看见种子到开花结果,我们的电影同仁很拼、安仁对我们很友好,这是双向奔赴,让我们不想走 了。"中国电影评论学会产业专委会副会长兼秘书长朱玉卿说。 近日,在成都大邑县安仁古镇举办的中国(成都)电影推优扶持计划路演大会、颁奖典礼上,20强项目 代表接连亮相,在导演李少红、丁晟,编剧袁媛等7位专业评审的现场评议下,《炸点》等10个优秀项 目最终脱颖而出。 每日经济新闻作为中国(成都)电影推优扶持计划的深度合作媒体,全程关注这一计划。 图片来源:主办方提供 影视产业的"成都制造"和"成都故事" "2024年9月,我们开始策划中国(成都)电影推优扶持计划;2025年3月,饶会长(中国电影评论学会 会长饶曙光)第一次发布这个计划 ...
同城联动 北京万象商业发力年末消费
Bei Jing Shang Bao· 2025-12-16 10:37
活动期间,万象商业联动在京商业体,推出"满额返券""限时团购""黄金克减""高倍积分""积分抵现"等 活动,覆盖餐饮、零售、数码、个护、配饰等多业态。在会员方面,北京万象商业开启积分抵现、联动 秒杀等活动,项目之间实现跨项目积分互通,提升会员消费体验。 伴随元旦、春节双节临近,各项目还持续打造主题活动来进一步激活节日消费市场。例如,北京凤凰汇 融合《疯狂动物城》周边快闪店,打造兼具沉浸感与温度感的主题体验空间;西三旗万象汇将于跨年夜 举办音乐派对,将在零点举行倒计时仪式;西北旺万象汇准备了跨年音乐会、新年主题巡游等主题内 容;望京万象汇正值1 周年庆,巨型蛋糕派发、室外飘雪、音乐派对等主题活动。 万象商业方面表示,北京项目借助此次同城联动,深化商业运营与城市发展战略的融合,加大力度实践 文商旅体融合发展,促进消费提振。未来,北京万象商业将进一步参与国际消费中心城市建设,通过资 源互享、活动互联、发展互促,共同打造更具影响力、带动力的商业标杆。 北京商报讯(记者 刘卓澜)岁末将至,商业项目在发力消费上火力全开。12月16日,万象商业开展百 分百万象季系列活动。据悉,万象商业在京10个在营项目,年度举办活动600 ...
“跟着赛事去旅行”成为京城消费新风尚
Bei Jing Wan Bao· 2025-11-28 05:39
Core Insights - Beijing is experiencing a surge in the integration of culture, commerce, tourism, and sports, creating a vibrant landscape for high-quality development in these sectors [1] - The city is leveraging its status as a national international consumption center and a historical cultural city to enhance consumer experiences through innovative explorations [1] Group 1: Cultural Exhibitions - The "Seeing Shang Dynasty" exhibition at the Beijing Grand Canal Museum attracted nearly 200,000 visitors over five months, generating over 20 million yuan in direct revenue, with cultural product sales accounting for 41% of this revenue [2] - The exhibition has successfully broken boundaries, drawing visitors from various regions and enhancing the cultural experience through the sale of unique cultural products [2][3] Group 2: Sports Events - Major sports events in Beijing, such as the WTT Beijing Grand Slam, have transformed from mere competitions into multifaceted consumer experiences, integrating food, shopping, and cultural activities [4][5] - During the China Open, the Asia Olympic Business District saw a total foot traffic of 6.22 million and a consumption amount of 977 million yuan, showcasing the economic impact of sports events [5] Group 3: Performances and Entertainment - Beijing's Olympic venues are hosting a record number of large-scale performances, with the Bird's Nest alone expected to host 56 major events this year, attracting over 3 million attendees [6] - The surrounding commercial areas have seen a 30% increase in revenue during concert periods, indicating a significant boost in local consumption driven by entertainment events [6] Group 4: Economic Implications - The integration of culture, commerce, tourism, and sports is seen as a key driver for sustainable economic growth in Beijing, enhancing the city's attractiveness and consumer engagement [7] - The city is positioned to leverage its unique cultural and event resources to foster high-end experiential consumption, which is crucial for elevating urban consumption levels [7]
社零总额破800亿 南岸国际消费核心区建设提速
Sou Hu Cai Jing· 2025-11-25 15:22
"十四五"期间,南岸区聚焦国际资源,着力打造标志性消费场景。全区新增消费地标10个、国际高品质酒店8家。南坪商圈加快焕新升级,龙湖江岸天街开 业,西南首家"胖永辉"落户,上海城启动大规模商业更新。培育"南滨C湾"城市独有IP,打造重庆最美8公里沿江消费带,龙门浩老街下浩里、开埠遗址公园 等非标商业成为现象级网红。东站枢纽新城起步发力,依托重庆东站通车契机,建设站城一体化商业,引进新加坡鹏瑞利集团打造国际医养社区。 展望"十五五",南岸区将深化打造南滨C湾、南坪商圈核心承载区,协同带动东站枢纽新城、南山风景区等板块,形成多极联动的全域消费新格局。 文旅品牌矩阵成型 体育经济异军突起 在"十四五"规划收官之际,南岸区交出了一份亮眼的文商旅体融合发展成绩单。11月24日,南岸区召开商文旅体深度融合发展成果发布会,区商务委、区文 化旅游委、区现代服务业发展办、区体育发展中心等有关部门"发言人"就南岸区商文旅体融合发展成效及未来规划作介绍。 活动现场。崔景印摄 消费能级跨越式提升 全域消费新格局加速形成 据南岸区商务委主任潘相麟介绍,自2022年11月入选全市首批国际消费中心区试点区县以来,南岸区充分发挥商文旅体融合发 ...
美团推出多项专项举措 助力十五运保障工作
Zheng Quan Shi Bao Wang· 2025-11-08 10:08
Group 1 - The core initiative "Rider Service Relay Action" will provide unique support for the successful hosting of the events, with Meituan riders acting as "city guides" to offer precise route guidance for citizens and tourists [1] - The "Information Lightning Hero" team will utilize their familiarity with city traffic conditions to report on the micro-circulation around the event venues, aiding in navigation optimization and congestion relief [1] - Meituan will distribute the "Bay Area Event Civilization Guide" and initiate the "Silver Harbor" special delivery service, while also reporting damaged public facilities and piloting a "Community Emergency Pioneer" mechanism to create a positive event atmosphere [1] Group 2 - Meituan has launched the "Consumption Ecosystem Support Plan" to address the potential surge in local life service demand during the events, investing millions in the "Little Yellow Light" consumption subsidy plan and conducting nationwide live broadcasts in Guangzhou and Shenzhen [2] - The travel sector of Meituan has initiated the "Ice and Snow Hot Spring Season" activity, integrating AI assistant features to meet the consumption needs for scenic spots and hotels [2] - Meituan's Vice President Zhang Hongwei emphasized the company's commitment to corporate social responsibility, aiming to contribute to a "wonderful, excellent, and extraordinary" sports event through intelligent services, while promoting the integration of culture, commerce, tourism, and sports [2]
盛阅春会见阿那亚集团首席执行官马寅
Chang Jiang Ri Bao· 2025-11-08 00:41
Group 1 - The core message emphasizes the importance of developing cultural tourism in Wuhan, highlighting its historical significance and natural resources, with a goal to become a world-renowned cultural tourism destination [2][5] - The local government is committed to integrating culture, commerce, tourism, and sports to enhance the tourism industry, with major events like cherry blossom viewing and the Wuhan Marathon increasing the city's popularity [2][3] - The company Anaya is recognized as a leading high-end cultural tourism real estate project and is encouraged to invest in Wuhan to promote the development of cultural and artistic projects [2][3] Group 2 - The partnership between the local government and Anaya is expected to strengthen, focusing on urban renewal and the development of cultural tourism projects, leveraging Anaya's platform and talent advantages [5] - The local government aims to create favorable conditions for businesses in Wuhan, adopting a supportive approach to facilitate investment and project implementation [3][5] - The meeting included local leaders, indicating a collaborative effort at various levels to enhance the cultural tourism landscape in Wuhan [6]
创新线上线下打卡联动 成都智慧打卡积分挑战赛来了
Mei Ri Jing Ji Xin Wen· 2025-11-07 07:34
Core Points - The "2025 Chengdu Smart Check-in Points Challenge" has officially launched, marking an innovative event that combines online and offline participation, aimed at enhancing community engagement in sports [1] - The event is designed to integrate sports with daily life, breaking traditional barriers of time and space in sports events, and promoting the fusion of culture, commerce, tourism, and sports [1] Event Details - The event will run until December 5, 2025, and will feature a "team combat" format, requiring participants to form teams of 3 to 15 people [1] - Over 4500 check-in points have been established across the city, including public sports venues, commercial areas, cultural landmarks, and scenic spots, facilitating a comprehensive participation experience [1] - An online platform, "Yuejian Yikekong Fitness Circle," will enable integrated participation, combining both online and offline activities [1] Incentives and Rewards - A multi-tiered reward system has been set up to encourage participation, including electronic participation certificates for all finishers and honorary titles for the top 50 teams based on points [2] - The top 10 teams in the final points ranking will share a total cash prize of 10,000 yuan, with the top three teams also eligible for a 1,500 yuan "City Travel Dream Red Packet" and various VIP privileges in multiple interactive cities [2]
江苏泰州推“免门票+超值福利”文旅优惠大礼包
Zhong Guo Xin Wen Wang· 2025-11-05 06:20
Core Viewpoint - The recent victory of Taizhou team in the 2025 Jiangsu Province Urban Football League has sparked a cultural and tourism initiative in the city, promoting local attractions and activities to attract visitors [1] Group 1: Event Impact - Taizhou team won the championship, leading to a city-wide celebration and the launch of a "free admission + value-added benefits" tourism package to invite tourists [1] - The event has transformed from a sports competition into a city-wide carnival, enhancing local cultural and tourism consumption [1] Group 2: Economic Boost - Local businesses, including food, accommodation, and entertainment, have seen a significant increase in activity, with thriving commercial districts and vibrant night economy [1] - The local tourism bureau plans to develop new tourism consumption engines and promote the integration of culture, commerce, tourism, and sports [1]
为何投资成都?“投资盖碗茶”座谈会上,企业当起“城市推介官”
Sou Hu Cai Jing· 2025-10-25 14:46
Core Insights - The "Investment Gaiwan Tea" initiative in Chengdu aims to enhance direct engagement between the government and key enterprises, promoting investment opportunities and sharing policies [1] - Companies like Mengniu, Xtep, AG eSports, and others expressed their positive experiences and confidence in Chengdu's business environment, highlighting its potential for growth and collaboration [3][4] Group 1: Investment Promotion - The Chengdu Investment Promotion Bureau organized a meeting with over 20 key enterprises to facilitate investment promotion and policy sharing [1] - Participating companies shared their success stories in Chengdu, acting as "city promoters" to attract further investment [1] Group 2: Business Environment - AG eSports highlighted Chengdu's friendly entrepreneurial atmosphere and strong industrial foundation as key factors attracting businesses [3] - The rapid project approval process in Chengdu was emphasized, with a project by Wanyuan Group taking only 40 days from land acquisition to construction start, significantly faster than the previous average of 141 days [4] - Companies expressed confidence in Chengdu's supportive government policies, particularly in the sports industry, which they believe will foster further investment [4] Group 3: Industry Collaboration - Companies like iFlytek are actively integrating into Chengdu's ecosystem, focusing on AI applications in education, healthcare, and governance [3][4] - Mengniu aims to leverage sports as a bridge for cross-industry collaboration, emphasizing the importance of a supportive business environment for industry upgrades [4]