作者丨 2 1世纪经济研究院研究员 李果 编辑丨周上祺 随着国庆中秋"双节"假期结束，又到了各个城市文旅部门交"答卷"的时间。每逢此时，总免不 了对国内城市的假日消费进行一次横向的对比与排名，市场习惯看的数据有两个，一是旅游 总人数，二是旅游总花费，或者更细一点，是人均旅游花费。但21世纪经济研究院研究员认 为，这两项数据其实无法准确、全面地复盘当下的假日消费发展状况，我们需要从更多的维 度去观察每一座城市的消费吸引力、竞争力。 举例而言，可能已经有细心的读者发现，很多城市对旅游人数和旅游花费的统计口径并不 一样，直接横向比较数据有失公允。与此同时，随着高铁、高速公路的加密成网，都市圈 所形成的旅游消费聚集效应越来越强，游客也越来越倾向于利用超长假期在都市圈内的城 市逐一观光打卡，再仅仅去分析单一城市的旅游吸引力，就已经无法覆盖整体情况了。 为此，21世纪经济研究院梳理了6个关键词，来呈现国内城市在今年国庆中秋"双节"假期文旅 发展新趋势。 一、2000万人次 在纳入统计的11座城市中，有8个城市的2025年国庆中秋假期游客总量超过2000万人次，其中 成都的游客总量在2024—2025年国庆（中秋）假期连续 ...

这个国庆、中秋假期，刚刚开园的北京温榆河公园二期热闹非凡，不少游客前来"尝鲜"打卡。随着温榆 河公园二期工程完工，北京最大的"城市绿肺"温榆河公园全面建成并于9月29日开放，市民可以免费游 园参观。 《 人民日报 》（ 2025年10月10日 11 版） (责编：牛镛、岳弘彬) 国庆、中秋假期，北京温榆河公园芸上梯田景区的向日葵 绚烂绽放，成为市民游客的热门打卡地。 北京温榆河公园供图 温榆河公园二期致力于打造"北京城区最大的百万市民乐园"和"千万市民的后花园"。园内规划建设了满 足全年龄段需求的多样化活动场地，从森林步道、观鸟湿地、露营地，到草坪音乐节、创意市集、马拉 松赛事，再到科普教育、文化展览，温榆河公园成为文商旅体融合发展的活力舞台。 温榆河公园建成5条生态水系廊道、10片湿地，共计350公顷常水面，全部使用再生水。日常水系廊道缓 缓流动，对再生水进行深度净化，每天为下游城市副中心提供不少于35万立方米的清洁生态水源。通过 恢复自然岸线、构建多层次湿地系统、培育水生植物群落、增强水体自净能力等一系列措施，成功实现 了水清、岸绿、景美、生物多样的治理目标。 公园内，约9平方公里的区域采用留野、再野化、 ...

21世纪经济研究院研究员李果 随着国庆中秋"双节"假期结束，又到了各个城市文旅部门交"答卷"的时间。每逢此时，总免不了对国内 城市的假日消费进行一次横向的对比与排名，市场习惯看的数据有两个，一是旅游总人数，二是旅游总 花费，或者更细一点，是人均旅游花费。但21世纪经济研究院研究员认为，这两项数据其实无法准确、 全面地复盘当下的假日消费发展状况，我们需要更多的维度去观察每一座城市的消费吸引力、竞争力。 举例而言，可能已经有细心的读者发现，很多城市对旅游人数和旅游花费的统计口径并不一样，直接横 向比较数据有失公允。与此同时，随着高铁、高速公路的加密成网，都市圈所形成的旅游消费聚集效应 越来越强，游客也越来越倾向于利用超长假期在都市圈内的城市逐一观光打卡，再仅仅去分析单一城市 的旅游吸引力，就已经无法覆盖整体情况了。 为此，21世纪经济研究院梳理了6个关键词，来呈现国内城市在今年国庆中秋"双节"假期文旅发展新趋 势。一、2000万人次 在纳入统计的11座城市中，有8个城市的2025年国庆中秋假期游客总量超过2000万人次，其中成都的游 客总量在2024—2025年国庆(中秋)假期连续两年霸榜。而在2024年的国庆假 ...

Core Viewpoint - The construction of "International Event City" in Beijing is a strategic initiative aimed at enhancing the city's global reputation and driving economic transformation through high-quality sports events and services [1][4][14]. Group 1: Event Strategy and Development - Beijing is set to host a series of major events, including the China Open, WTT China Grand Slam, and various world championships, leveraging its world-class venues and operational expertise [3][4]. - The "Double Olympic 100" core engine strategy has been launched, featuring seasonal themes to ensure a continuous flow of events throughout the year, aiming for weekly and monthly highlights [3][4]. - The city is focusing on balancing the introduction of international events with the cultivation of local brands, reducing reliance on high-cost imported events [4][5]. Group 2: Economic Impact and Consumer Engagement - The integration of events into urban spaces, such as parks and commercial areas, is designed to stimulate consumer activity and enhance city vibrancy [7][9]. - The "Event+" model is being developed to explore various consumer engagement avenues, linking sports with commerce, culture, and tourism to create diverse consumption scenarios [9][12]. - Modern sports consumption is shifting towards experiential engagement, emphasizing the integration of events with social and cultural experiences [9][12]. Group 3: Future Vision and Policy Support - The development of the event economy is seen as a key driver for enhancing service industry growth and domestic demand, with a focus on high-quality sports events [12][13]. - Beijing aims to leverage its unique "Double Olympic City" status to create a distinctive path in developing an international event city, aligning with global trends while maintaining local characteristics [13][14]. - The city plans to enhance its event offerings by strengthening international collaborations and improving service experiences through digital innovations [12][14].

Core Viewpoint - The article discusses the emergence of a "ticket root economy" in Beijing, where movie tickets serve as a "consumption passport" that unlocks various discounts and experiences, promoting a new consumption model and enhancing consumer engagement [1] Group 1: Ticket Root Economy - The ticket root allows consumers to enjoy discounts on dining, gaming, and other activities, transforming a simple movie ticket into a valuable coupon [1] - This initiative is part of a broader strategy to stimulate consumption by linking various sectors such as dining, exhibitions, and cultural activities through the ticket root [1] - The concept of "ticket root economy" is gaining traction in Beijing, with over 60 new films scheduled for release this summer, and collaboration with more than 30 commercial districts [1] Group 2: Consumer Engagement and Economic Impact - The ticket root acts as a catalyst for increased purchase volume and repeat purchases for businesses, leading to significant long-term benefits [1] - The integration of various consumption scenarios, such as events and travel, is expected to unleash a multiplier effect on chain consumption [1] - The government's "Special Action Plan to Boost Consumption" emphasizes the need for innovative and diversified consumption scenarios, supporting the growth of the ticket root economy [1] Group 3: Future Prospects and Urban Development - The development of the ticket root economy presents an opportunity to enhance urban governance and service capabilities, ultimately improving the city's brand and competitiveness [1] - Continuous innovation in collaborative mechanisms and increased policy support are essential for optimizing the ticket root economy ecosystem [1] - The evolution from "ticket root economy" to "trendy economy" and "national trend economy" reflects the dynamic nature of China's consumption landscape and its economic vitality [1]

Core Insights - The "ticket root economy" is transforming movie tickets from mere cultural experience vouchers into "consumption passports," driving consumer engagement and spending across various sectors in Beijing [3][4] - The integration of ticketing with dining, entertainment, and other services is creating a new consumption model that enhances customer experience and boosts business revenues [3][4] - The government is promoting this model as part of a broader initiative to stimulate consumption and improve urban governance, emphasizing the need for collaboration among businesses and policy support [4][5] Summary by Sections Ticket Root Economy - The ticket root economy is becoming a significant trend in Beijing, allowing consumers to enjoy discounts and experiences across multiple sectors by using movie tickets [3] - This model encourages cross-industry collaboration, linking cinema with dining, exhibitions, and cultural products, thus extending the consumer experience beyond a single transaction [3][4] Consumer Engagement - The initiative has led to increased purchase volumes and repeat rates for businesses, indicating a positive long-term impact on revenue [3] - Consumers view ticket stubs as valuable coupons and guides to explore the city, enhancing their overall experience [3][4] Government and Policy Support - The government’s "Special Action Plan to Boost Consumption" aims to deepen the integration of various consumption sectors, promoting innovative and diverse consumption scenarios [4] - Effective collaboration and coordination among stakeholders are essential for optimizing the ticket root economy, requiring policy support and innovative offerings to enhance consumer value [4][5] Economic Implications - The evolution from "ticket root economy" to "trendy play economy" and "national trend economy" reflects the dynamic nature of China's consumer market, showcasing its vitality and potential for growth [5]

北京商报讯（记者 刘卓澜）9月10日，北京商报社深蓝媒体智库推出的"北京文商旅体跨界合作信息发 布平台"在2025年服贸会上正式发布。北京商报社社长兼总编辑李波涛介绍，此平台旨在助力北京培育 建设国际消费中心城市，服务于"北京文商旅体融合发展联盟"成员，该平台计划于年底上线。 据了解，北京文商旅体跨界合作信息发布平台正式上线后，将聚焦文、商、旅、体等多业态融合发展， 为企业和品牌提供高效、可信的项目发布与合作对接服务。 李波涛表示，联盟成员可以点进有意向咨询的项目页面，即可查阅项目概况、详细信息并获取发布单位 联系方式做进一步对接。北京文商旅体跨界合作信息发布平台支持资源精准触达与合作意向跟踪，助推 跨行业资源共享与市场自发跨界合作，提升首都消费能级与产业创新活力。 对于商业和经济生态来讲，服务贸易正成为链接未来消费升级、制造业转型、科技、金融资本放大效应 的锚点，成为驱动整合全球价值链的枢纽。"北京商报社以及发起的深蓝媒体智库，也将继续汇聚'政产 学研媒'各方资源，搭建一个共识、共情、共享、共建和共赢的媒介平台。"李波涛表示。 ...

Group 1 - The 2025 China International Service Trade Fair (CIFTIS) officially commenced on September 10, showcasing a variety of cultural and tourism services in the Chaoyang exhibition area, themed "Trendy Play, Trendy Enjoyment, Trendy Life" [1] - The exhibition features multiple first-time displays, including the Bubble Mart's intangible cultural heritage series Molly and the ultra-realistic 3A XR interactive film work "Mulan 2125 XR" [1] - The Chaoyang exhibition area aims to create a vibrant scene of cultural, commercial, and tourism integration, attracting numerous visitors to experience new technologies, products, and services [1] Group 2 - Quantum Song, a leading company in the trendy toy sector, will showcase its latest products in the Chaoyang exhibition area, including the Letsvan Qimeng Island series and the popular WAKUKU brand [5] - The company plans to launch a new limited edition blind box in collaboration with the sports event, marking a significant step in the "sports + cultural creativity" crossover field [5] - Quantum Song aims to accelerate the development of trendy toy IPs through a dual-engine model of "self-research original + signed original" [5] Group 3 - The National Cultural Industry Innovation Experimental Zone's Guochao Cultural and Creative Store will present a variety of products, including various intangible cultural heritage creative products developed by Panjiayuan and the full-chain development of the "Three-Body" IP by the Three-Body Universe [5] - Other notable products include AI story dolls and learning machines from Kaisheng Culture, as well as educational cultural products from Guokel Technology [5]

李波涛表示，联盟成员可以点进有意向咨询的项目页面，即可查阅项目概况、详细信息并获取发布单位 联系方式做进一步对接。北京文商旅体跨界合作信息发布平台支持资源精准触达与合作意向跟踪，助推 跨行业资源共享与市场自发跨界合作，提升首都消费能级与产业创新活力。 北京商报讯（记者 刘卓澜）9月10日，北京商报社深蓝媒体智库推出的"北京文商旅体跨界合作信息发 布平台"在2025年服贸会上正式发布。北京商报社社长兼总编辑李波涛介绍，此平台旨在助力北京培育 建设国际消费中心城市，服务于"北京文商旅体融合发展联盟"成员，该平台计划于年底上线。 据了解，北京文商旅体跨界合作信息发布平台正式上线后，将聚焦文、商、旅、体等多业态融合发展， 为企业和品牌提供高效、可信的项目发布与合作对接服务。 对于商业和经济生态来讲，服务贸易正成为链接未来消费升级、制造业转型、科技、金融资本放大效应 的锚点，成为驱动整合全球价值链的枢纽。"北京商报社以及发起的深蓝媒体智库，也将继续汇聚'政产 学研媒'各方资源，搭建一个共识、共情、共享、共建和共赢的媒介平台。"李波涛表示。 ...

Core Viewpoint - The summer tourism market has seen a surge in demand for off-season snow activities, driven by innovative technologies and changing consumer preferences, leading to a significant shift in the ice and snow economy [1][3]. Group 1: Supply Side Analysis - Many ice and snow project operators are actively exploring off-season operations to optimize resource allocation and enhance profitability [1][2]. - The operational costs for large ski resorts often exceed 100 million yuan annually, with a typical operational period of only 3 to 5 months, leading to high idle rates during the off-season [2]. - Ski resorts in northern China are leveraging existing mountain resources to develop summer recreational activities, such as flower viewing and camping, to attract visitors year-round [2]. Group 2: Demand Side Analysis - The increasing frequency of high temperatures due to global warming has intensified the demand for cool summer experiences, making "summer snow play" a popular trend among consumers [3]. - The contrast between hot summer days and cool snow environments creates a compelling experience that resonates well on social media, particularly among younger audiences [3]. - Families are increasingly interested in combining summer cooling experiences with activities like camping and educational trips, further driving demand for off-season snow activities [3]. Group 3: Policy and Market Dynamics - Supportive policies from central and local governments are stimulating the ice and snow economy, encouraging the integration of cultural, commercial, and tourism sectors [3][4]. - Innovations such as indoor ski resorts and themed snow shows are emerging, enhancing the consumer experience and driving growth in related sectors like hospitality and dining [3]. - The collaboration between traditional and modern snow sports technologies is essential for improving resource allocation efficiency and maximizing consumer potential in the ice and snow economy [4].