Group 1 - The event "BingBing Craft Beer Festival" held from August 8 to 10 in Hangzhou attracted over 240,000 visitors, showcasing over 30 craft beer brands and more than 100 stalls, creating a vibrant atmosphere for young consumers [1][3] - The festival highlighted the unique international character of the Binjiang area, with many foreign visitors expressing interest in local craft beers that incorporate Chinese flavors and local ingredients [1] - The event successfully integrated various elements of dining, drinking, entertainment, and shopping, significantly extending consumer dwell time and boosting nighttime foot traffic [1] Group 2 - The Binjiang District Business Bureau emphasized the importance of innovative activities to promote consumption upgrades, targeting the young and international characteristics of the area [2] - The festival not only catered to the social needs of the younger demographic but also transformed Binjiang's nightlife into a vibrant stage connecting the world, effectively driving consumer spending [2] - The sales in the Star Light Avenue business district increased by 10% compared to the previous period, demonstrating the positive economic impact of the event [3]