北京商报讯（记者 刘一博 冯若男）6月17日，北京市统计局发布《2025年1—5月北京经济运行情况》显 示，1-5月，全市市场总消费额同比增长1.3%，比1-4月提高0.3个百分点。八大类商品和服务价格"四升 四降"。其中，食品烟酒类价格下降1.4%。 北平机器联合创始人李威向北京商报记者表示，目前北京精酿啤酒消费主要销售渠道是以线下实体店为 首位。此前很多精酿啤酒从业者们常认为线上渠道对于产品销售而言是一种补充。但如今，随着北京精 酿啤酒消费者饮用精酿啤酒产品的场景转变，线上销售渠道的分量也越来越重。未来，在精酿啤酒赛道 中，线上渠道销售的产品包装、销售方式以及性价比将成为市场竞争的主要板块。 作为精酿啤酒主要消费场景，今年以来，精酿啤酒餐吧消费快速复苏，尤其是在近期旺季来临之际，上 座率与客单价均持续提升，这也意味着消费者更愿意去体验、享受线下氛围与服务。北京商报记者走访 位于大吉巷的鹅岛精酿啤酒餐厅发现，下午5点开始消费者便纷至沓来，直至6点左右店内上座率已超 80%。不仅如此，从精酿啤酒价格来看，该店内精酿啤酒产品均价约50—60元/480ml，其中包括鹅岛 IPA、西柚浑浊IPA在内的8款产品售价为 ...

6月17日，据北京市统计局消息，1—5月，全市市场总消费额同比增长1.3%，比1—4月提高0.3个百分 点。社会消费品零售总额5607.2亿元，下降3.1%，降幅比1—4月收窄0.6个百分点。在数字之外，北京 消费结构正呈现出一些新趋势，服务性消费额在信息服务、文体娱乐等领域带动下增长4.9%。其背后 是新场景、新渠道、新行业、新产品等新兴消费的出现，让传统消费实现了更加细分和多元化的玩法。 焕新场景 线上线下消费共振 北京线上消费稳中有升。北京市统计局数据显示，1—5月，限额以上批发和零售业、住宿和餐饮业网上 零售额增长1.1%。受"6·18"大促、"国补"等活动带动，北京电商消费呈现出线上线下同频共振的新局 面。线下更强的商品和服务体验感，激发着电商企业创新场景打造，带来更新颖的服务体验。 近期，京东MALL北京南三环店和双井店相继开业，开业两天共吸引超10万客流前来打卡、消费。京东 MALL双井店除售卖超过20万种商品，门店还提供全屋定制、魔术舞台剧表演、明星签售会等服务和活 动。二手平台转转也在北京落子"超级转转"大店，以仓储式卖场模式向北京消费者展现二手商品的质 感。 当电商企业不断拓宽消费场景，服 ...

Core Insights - The craft beer consumption market in Beijing is undergoing significant changes, reflecting a shift towards local and original flavors, similar to the evolution of rock music in the 1990s in China [3] Group 1: Market Characteristics - Beijing's craft beer market is characterized by its local and down-to-earth nature, making it distinct from other cities in China [3] - The craft beer industry has matured globally, making it unlikely for any single style to dominate the market rapidly in the future [4] Group 2: Consumer Trends - There is a noticeable shift in consumer preferences towards lighter and lower-alcohol craft beers, leading to a decline in darker varieties [4] - The consumption scenarios for craft beer are evolving, with a growing importance of online sales channels alongside traditional brick-and-mortar stores [6] Group 3: Strategic Recommendations - Craft beer brands in Beijing should focus on product innovation and consumer engagement to enhance brand recall and repurchase rates [7] - The narrative behind the brand, or the "craft beer story," is crucial for consumer retention and market presence [7]

Core Insights - Despite fluctuations in the consumer market, the craft beer consumption power in Beijing remains strong, transitioning from offline to online and from niche to mainstream [1] - The report aims to analyze the migration path and future trends of craft beer consumption in Beijing, focusing on consumer profiles, existing issues, and future consumption trends [1] Consumer Segmentation - The craft beer market in Beijing is characterized by a diverse consumer base, with over 200 bars primarily located in Dongcheng and Chaoyang districts [3] - The consumer demographic shows a clear trend of personalization, with craft beer consumption moving from niche enthusiasts to a broader audience [3] - Key consumption areas include Chaoyang, Fengtai, Changping, and Haidian, with slight increases in consumption expected in Fengtai and Changping for 2024 compared to 2023 [3] Pricing and Consumption Patterns - There is a notable polarization in pricing, with high-end craft beers priced above 100 yuan and budget options around 9.9 to 19.9 yuan performing better than mid-range brands [5] - Approximately 73.31% of consumers prioritize value for money, while 44.36% seek freshness in beer offerings [5] - The average monthly expenditure on craft beer is positively correlated with personal income, with a significant portion of high-income consumers spending over 500 yuan monthly [6] Gender Dynamics - The male consumer base currently dominates craft beer consumption in Beijing, with a ratio of 64:36, although female participation is increasing [7] - The gender ratio in some bars has shifted to nearly equal, indicating a growing female consumer presence in the craft beer market [7] Market Challenges - The craft beer market faces challenges such as homogenized consumption scenarios and limited product variety, leading to a perceived decline in consumption power [9] - The reliance on bar settings for consumption limits the market's ability to cater to emerging home consumption trends, which are gaining popularity [9] Future Trends - The future of craft beer consumption in Beijing is expected to trend towards lower alcohol content, flavor innovation, and diversified product offerings [11] - Local flavor innovation is anticipated to become a key driver, with products incorporating local ingredients like Beijing pear and hawthorn [12] - The emergence of new consumption scenarios, such as outdoor activities and home consumption, will create a multi-faceted market landscape [13]

北京商报讯（记者蔺雨葳）中国消费市场正经历结构性调整。传统消费增长引擎承压的同时，新世代消费者崛起，兴趣消费、区域经济等新增长点不断涌 现，基于此，"寻找消费力"成为业界共同关注的焦点议题。5月28日上午，由北京商报社、《中外企业文化》杂志社联合主办的2025深蓝媒体智库年度论坛 主论坛在北京开幕。会上，北京商报发布智库报告《寻找消费力》。报告涵盖餐饮、电商、时尚、潮玩、酒业五大代表性业态，勾勒出一幅全新的消费图 谱：理性消费占据主导地位、价值理念重构消费格局、情感驱动强于价格驱动，三大趋势加速重构中国消费者的购物选择。 消费不会消失，只会以新的形式重生。报告指出，当前消费市场正在经历从量到质的转变，企业需要重新理解消费力的流向和激活方式。通过对直播电商、 快时尚、餐饮、精酿啤酒和潮玩五大业态的深入研究，报告发现了跨越行业的共同规律，中国消费者正在完成从价格敏感型到价值敏感型的进化，未来，场 景创新和建立情感共鸣将成为新增长引擎。 在直播电商领域，"矛盾型消费"正倒逼产业带提质，消费者不再盲目跟风，而是更加理性地追求产品质量与价格的平衡，这促使直播电商扎根产业带，通过 源头直供模式降本增效；快时尚行业则经历着 ...

72个精酿品牌携500余款产品集结、露营天幕下的松弛感拉满、烟火美食间的氛围热辣滚烫、音乐浪潮 中酝酿着微醺时光……刚刚过去的周末,在济南,一场潮流户外生活狂欢——2025济南奥体精酿啤酒生活 节,让千年古城在精酿泡沫与潮流碰撞中,绽放出传统与现代交融的独特魅力。 文/片 王贝艺 李梦瑶 济南报道 汇聚72个精酿品牌 共赴一场城市级狂欢 点燃夜间经济活力 5月18日,当暮色还未完全降临,济南奥体中心草坪区域早已沉浸在热烈的氛围中。各色精酿厂牌已陆续开 张,摆出独具匠心的特色创意产品。2025济南奥体精酿啤酒生活节虽已进入尾声,火热程度却依旧不减,现 场人头攒动,仍有市民游客源源不断向此聚集。 记者了解到,此次生活节汇聚72个国内外知名精酿品牌、500多款精酿啤酒,为爱好者们开启一场舌尖上的 环球之旅。 "像苹果无醇、樱桃酒,都带有本土的特色。"来自山东烟台的狮猫精酿厂牌主打"用本地特色水果酿 酒"。"'山莓果泥艾尔'就是我们为这次活动专门准备的新品"。 来自辽宁沈阳的九门精酿也携新产品——"九枝撩酸"酸角荔枝电解质西打亮相此次活动,"希望能给济南 的朋友带来新惊喜。"厂牌主理人金博说。 "毫不夸张地说,山东超 ...