Core Insights - The 2025 Liangshan Yi Torch Festival has attracted significant tourist interest, with over 10.74 million visitors recorded from July 11 to August 1, representing a year-on-year increase of 23.27% [2] - Total tourist spending during the same period reached 8.73 billion yuan, marking a 21.16% increase compared to the previous year [2] Group 1: Event Highlights - The festival features a variety of activities, including traditional beauty contests and unique cultural showcases, aimed at providing diverse experiences for visitors [2][3] - The "Tianxia Jiangzhou" music festival and modern market in Jiangzhou Town incorporated local agricultural culture and modern elements, enhancing visitor engagement [4] - Various counties are showcasing their unique cultural heritage through activities such as horse racing, bullfighting, and non-material cultural heritage events [4] Group 2: Cultural Experiences - The festival emphasizes immersive experiences, with events like the "Oriental Cloud Dress" Yi embroidery fashion show, which highlights traditional and innovative Yi clothing [5] - International visitors are participating in hands-on embroidery experiences, learning about Yi culture and traditions [5] - The "Follow the Intangible Cultural Heritage to Travel" initiative showcases diverse ethnic cultures, enhancing the overall visitor experience [6] Group 3: Infrastructure and Development - New experiential venues are being introduced, such as the active heritage center at Luojishan Scenic Area, which offers hands-on workshops for visitors to engage with traditional crafts [6]

Core Points - The 2025 Liangshan Yi Torch Festival series will take place from July 11 to August 18, featuring various cultural and tourism activities [1] - The first Mount-to-Sea Festival in Liangshan will be held at the Lugu Lake scenic area from September 14 to 16 [1] Group 1 - The Liangshan region will host the "Colorful Liangshan · Summer Cool" tourism season from June 21 to September 23, incorporating the Torch Festival and other cultural events [1] - The Torch Festival will include six main activities and 17 county-specific events, promoting cultural experiences, culinary enjoyment, and leisure entertainment [1] - Key activities during July will feature traditional customs such as the Torch Carnival Night, mass dance, bullfighting, horse racing, and Yi ethnic beauty contests [1] Group 2 - The Liangshan tourism season will introduce five premium tourism routes to enhance the integration of tourism resources and promote year-round tourism development [2] - The provincial government emphasizes the need for diverse cultural and tourism consumption, promoting synergy between cultural, sports, and commercial activities [2] - Liangshan will allocate 50 million yuan for consumption promotion, launching "consumption vouchers+" initiatives across various sectors, ensuring integrated discounts for dining, accommodation, and entertainment [2]