Core Insights - The cultural and tourism market in Sichuan province is experiencing a vibrant atmosphere during the Mid-Autumn Festival, with significant increases in visitor numbers and ticket revenue compared to the previous year [2] - Various creative activities and events are being organized to enhance the festive spirit, showcasing a blend of traditional and modern cultural elements [3][4] - The integration of diverse tourism offerings and promotional policies is transforming visitor flow into sustained economic benefits for the region [5] Group 1: Visitor Statistics - As of October 6, the A-level scenic spots in Sichuan received 6.2572 million visitors and generated ticket revenue of 64.9173 million yuan, marking year-on-year increases of 14.68% and 16.95% respectively [2] - The Mid-Autumn Festival activities have attracted significant tourist engagement, with various events designed to appeal to different demographics, including the younger generation [4] Group 2: Event Highlights - The Jianmen Pass scenic area hosted a themed performance titled "May We All Live Long," which attracted many visitors, and over 1,000 mooncakes were distributed to celebrate the festival [3] - In Mianyang, a cultural market featured 71 creative heritage booths, showcasing local crafts and products, which became popular among tourists [4] - Various "moon-themed" activities across the province, such as immersive night tours and cultural performances, have contributed to a lively festive atmosphere [4] Group 3: Economic Impact - The "Cultural Tourism+" strategy is increasingly evident, with initiatives aimed at linking different attractions and providing incentives to enhance visitor experiences [5] - Local governments are promoting food and cultural tourism, with special menus and events designed to boost local dining and tourism sectors [5] - The integration of film and music with tourism is generating additional consumer interest, as seen in the increased visitor numbers at locations featured in popular media [5]

7月29日晚，2025年凉山彝族火把节彝族传统选美决赛举行，69名身着绚丽盛装的俊男美女同台竞技，角 逐"金索玛""金鹰"等称号。据介绍，2025年凉山彝族火把节系列活动从7月11日开始，持续至8月18日。 从"火把节"到"火把月"，凉山以舒适的清凉、千年的文脉和火热的激情，捧出一份避暑寻梦、探秘风情的盛 夏文旅大餐，吸引八方来客。据统计，7月11日至8月1日，2025年凉山彝族火把节系列活动前三周，凉山州17个县 （市）共接待游客1074.93万人次，同比增长23.27%；游客总花费87.3亿元，同比增长21.16%。 构建差异化场景 这个火把月"不一样" 7月14日晚，在越西县普雄镇阳坡村，2025年越西县"梯田星火"稻田火把秀盛大开启，无数火把将梯田映照得 如同白昼，游客纷纷拿出手机记录下这难忘的瞬间。"真是太震撼了！""这样的火把秀太有特色了。"现场赞叹声 不断。 特色，是此次彝族火把节系列活动，凉山从州级层面加强统筹，协调各县（市）构建差异化场景，有的突出 斗羊、斗牛等民俗活动，有的突出服饰展演、非遗展示等文旅亮点，力求让游客在全州各地玩得不重样。 火把节期间，百人"朵乐荷"精彩上演。凉山观察 王荣 ...