省人大代表杨丽： 推动四川IP出海 在过往的调研中，杨丽注意到，四川原创艺术出海当前面临着一些困境，比如，丰富的文化资源没能有 效转化为兼具四川基因与国际语境的出海精品。 如何打造更多四川文化名片？杨丽建议可以制定专项行动计划，明确将三星堆、金沙古蜀文明、大熊猫 生态文化、三国文化、彝族藏族等多民族非遗、川菜川茶生活美学等IP集群，作为国际化开发的优先方 向，设定具体的出海产品数量、市场覆盖率和贸易增长目标。 "让承载着巴风蜀韵的原创艺术，真正成为一张张闪耀世界的四川新名片。"杨丽表示，一张闪耀的新名 片，可以通过"品牌共生"工程来打造，将原创艺术全面嵌入"天府旅游名牌"和"川字号"品牌推广体系， 让"四川制造"与"四川创造"同台亮相，提升品牌附加值。 省人大代表杨丽 "我注意到，省政府工作报告中特别提到，要加快把文旅产业打造成支柱产业、民生产业、幸福产 业。"2月3日，省十四届人大五次会议在成都开幕，作为一名文旅行业从业者，省人大代表，天艺·浓园 艺术博览园创始人、董事长杨丽十分振奋。 今年，她带来的建议主要围绕四川文化如何出海展开。在她看来，四川有着深厚的文化底蕴，可依托三 星堆、金沙古蜀文明、三国文化、 ...

Core Insights - The cultural and tourism market in Sichuan province is experiencing a vibrant atmosphere during the Mid-Autumn Festival, with significant increases in visitor numbers and ticket revenue compared to the previous year [2] - Various creative activities and events are being organized to enhance the festive spirit, showcasing a blend of traditional and modern cultural elements [3][4] - The integration of diverse tourism offerings and promotional policies is transforming visitor flow into sustained economic benefits for the region [5] Group 1: Visitor Statistics - As of October 6, the A-level scenic spots in Sichuan received 6.2572 million visitors and generated ticket revenue of 64.9173 million yuan, marking year-on-year increases of 14.68% and 16.95% respectively [2] - The Mid-Autumn Festival activities have attracted significant tourist engagement, with various events designed to appeal to different demographics, including the younger generation [4] Group 2: Event Highlights - The Jianmen Pass scenic area hosted a themed performance titled "May We All Live Long," which attracted many visitors, and over 1,000 mooncakes were distributed to celebrate the festival [3] - In Mianyang, a cultural market featured 71 creative heritage booths, showcasing local crafts and products, which became popular among tourists [4] - Various "moon-themed" activities across the province, such as immersive night tours and cultural performances, have contributed to a lively festive atmosphere [4] Group 3: Economic Impact - The "Cultural Tourism+" strategy is increasingly evident, with initiatives aimed at linking different attractions and providing incentives to enhance visitor experiences [5] - Local governments are promoting food and cultural tourism, with special menus and events designed to boost local dining and tourism sectors [5] - The integration of film and music with tourism is generating additional consumer interest, as seen in the increased visitor numbers at locations featured in popular media [5]

Core Insights - The 2025 Liangshan Yi Torch Festival has attracted significant tourist interest, with over 10.74 million visitors recorded from July 11 to August 1, representing a year-on-year increase of 23.27% [2] - Total tourist spending during the same period reached 8.73 billion yuan, marking a 21.16% increase compared to the previous year [2] Group 1: Event Highlights - The festival features a variety of activities, including traditional beauty contests and unique cultural showcases, aimed at providing diverse experiences for visitors [2][3] - The "Tianxia Jiangzhou" music festival and modern market in Jiangzhou Town incorporated local agricultural culture and modern elements, enhancing visitor engagement [4] - Various counties are showcasing their unique cultural heritage through activities such as horse racing, bullfighting, and non-material cultural heritage events [4] Group 2: Cultural Experiences - The festival emphasizes immersive experiences, with events like the "Oriental Cloud Dress" Yi embroidery fashion show, which highlights traditional and innovative Yi clothing [5] - International visitors are participating in hands-on embroidery experiences, learning about Yi culture and traditions [5] - The "Follow the Intangible Cultural Heritage to Travel" initiative showcases diverse ethnic cultures, enhancing the overall visitor experience [6] Group 3: Infrastructure and Development - New experiential venues are being introduced, such as the active heritage center at Luojishan Scenic Area, which offers hands-on workshops for visitors to engage with traditional crafts [6]