Core Viewpoint - ST加加 has turned a profit in the first half of 2025, with a projected net profit of 6.5 million to 9.5 million yuan, compared to a loss of 29.16 million yuan in the same period last year, indicating a significant turnaround for the company [2][3]. Financial Performance - The company expects a net profit attributable to shareholders of 6.5 million to 9.5 million yuan, a recovery from a loss of 29.16 million yuan in the previous year [3]. - The net profit after deducting non-recurring losses is projected to be between 350,000 and 520,000 yuan, compared to a loss of 34.11 million yuan last year [3]. - Basic earnings per share are expected to be between 0.006 yuan and 0.009 yuan, recovering from a loss of 0.026 yuan per share [3]. Strategic Adjustments - The improvement in performance is attributed to three main factors: focusing on core business, optimizing product structure, and significant business adjustments [2]. - The ongoing "reduced salt strategy" has been a key highlight, with the company upgrading its reduced salt product technology and promoting a new health-focused slogan [2][4]. - The company has also implemented cost control measures, including shutting down two loss-making subsidiaries and reducing traditional advertising expenses [4]. Market Position and Challenges - Despite the positive performance, ST加加 faces significant challenges in a competitive seasoning market, with established brands like 海天 and 千禾 already dominating the reduced salt and additive-free segments [5]. - The company's brand influence has declined in recent years, and the low net profit after deducting non-recurring items indicates that profitability still relies heavily on non-operating gains [5]. - Concerns remain regarding the governance structure due to past debt crises and management issues faced by the founding family [5]. Future Outlook - The company aims to leverage its "reduced salt + big product" strategy to navigate the competitive market, but the effectiveness of this approach remains to be seen [5]. - The entry of new major shareholder, China Orient Asset Management, may provide financial relief and potential resource integration opportunities, though the extent of their involvement in operations is uncertain [4][5].