Core Viewpoint - The company reported a significant decline in revenue and net loss for the first half of 2025, but managed to reduce losses substantially through cost optimization and operational efficiency improvements [1][2] Financial Performance - Revenue for the group was RMB 1.942 billion, a year-on-year decrease of 18.88% [1] - Loss attributable to shareholders was RMB 84.079 million, a reduction of 69.18% compared to the previous year [1] - Earnings per share showed a loss of 8.01 cents [1] - Sales for the company decreased from RMB 1.313 billion in the first half of 2024 to RMB 1.135 billion, a decline of 13.5% [1] - Sales for the subsidiary, Coucou, fell from RMB 1.005 billion to RMB 745 million, a decrease of 25.8% [1] - The group's pre-tax loss decreased significantly from RMB 267 million to RMB 75.7 million, a reduction of 71.6% [1] - Net loss decreased from RMB 274 million to RMB 80.8 million, a reduction of 70.5% [1] Operational Strategies - The company focused on cost optimization through a digital supply chain to drive structural cost reduction and efficiency [1] - Enhanced logistics hubs and standardized processes improved operational efficiency and reduced overall costs [1] - Restaurant layout optimization included closing underperforming locations and opening new ones in high-potential areas [1] - Asset impairment losses related to closed and loss-making restaurants decreased by approximately 64.1% compared to the same period last year [1] Strategic Initiatives - The company ensured robust cash flow and maintained a healthy financial position while implementing operational management strategies [2] - A restaurant network renewal strategy was executed to reallocate resources and enhance efficiency [2] - The company deepened its instant delivery service ecosystem to drive high-quality business expansion and improve operational efficiency [2] - Strategic expansion of prepaid consumption models was pursued to optimize discount outcomes and enhance profit margins [2] - Collaborations with leading anime IPs were initiated to develop co-branded products and digital marketing strategies targeting younger consumers [2]