Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair showcased the National Museum of China's (NMC) innovative cultural products, particularly the popular Fengguan (Phoenix Crown) IP series, emphasizing the theme of bringing cultural relics to life [1][6] Group 1: Product Performance - The Fengguan refrigerator magnet, inspired by the Ming Dynasty's Empress Xiaoduan, has sold over 1 million units since its launch in July last year, generating sales exceeding 100 million yuan, setting a record for NMC's cultural products in nearly 20 years [2] - The NMC's Fengguan IP series includes various products such as bookmarks, jewelry boxes, and sticky notes, all of which have been well-received in the market [2][3] Group 2: Technological Integration - NMC's cultural products incorporate VR and AR technologies, allowing audiences to engage with the historical and cultural context of the artifacts, enhancing the overall experience [3][5] - The "AI dressing" interactive installation enables visitors to virtually try on ancient costumes, promoting immersive learning about cultural heritage [3] Group 3: Market Trends - NMC's cultural product revenue is projected to grow over 90% year-on-year in 2024, with younger consumers becoming the primary market force [4] - The success of the Fengguan IP is attributed to its cultural significance, aesthetic appeal, and integration of technology, creating a comprehensive ecosystem for cultural dissemination [4][5] Group 4: Cultural Impact - The ultimate goal of NMC's cultural products is to deepen the public's understanding of the cultural significance behind the artifacts, transforming them from mere museum exhibits into interactive cultural companions [6]