Core Insights - The report by Fliggy indicates that outbound tourism will continue to experience high-quality growth in 2025, with double-digit year-on-year growth in orders for various travel products, including tours, local experiences, and cruise services [1][3] - Inbound tourism is witnessing a significant surge, with overseas users' inbound flight orders more than doubling compared to last year, particularly for flights to Shanghai, which saw nearly a sixfold increase [1][7] Outbound Tourism Trends - Different consumer segments are showing increasingly personalized and diverse travel spending preferences, with family travelers preferring comfortable services like cruises and Z-generation consumers focusing on unique experiences [3] - Free independent travel remains the mainstream mode for outbound tourism, with a notable increase in self-booking of flights, hotels, and activities [3] - The demand for group tours has not disappeared but has evolved, with a significant rise in small group tours that offer better value and more personalized experiences [3][4] Experience-Driven Travel - There is a noticeable shift from destination-oriented travel to experience-oriented travel, with many travelers now prioritizing unique experiences over merely visiting specific locations [6] - Local experience packages have seen substantial growth during peak travel periods, with some long-haul destinations experiencing a doubling in order fulfillment for local activities since 2025 [6] Emerging Destinations - New emerging long-haul destinations such as Germany, Sweden, Iceland, and Morocco are leading the growth in outbound tourism [7] - Inbound tourism is also experiencing robust growth, with popular source countries including Thailand, South Korea, and the United States, and favored Chinese cities for overseas tourists including Shanghai and Guangzhou [7]

Core Insights - The report by Fliggy indicates that outbound tourism will continue to experience high-quality growth in 2025, with a double-digit year-on-year increase in orders for various travel products, including tours, local experiences, and cruise services [1] - Inbound tourism is witnessing a significant surge, with overseas users' orders for inbound flight tickets increasing by over 100% compared to last year, particularly for flights to Shanghai, which saw a nearly 600% increase [1] Outbound Tourism Trends - Outbound travel preferences are becoming more personalized and diversified, with families preferring comfortable services like cruises and private cars, while Gen Z consumers are more inclined to spend on unique experiences [1][3] - Free independent travel remains the mainstream mode of outbound tourism, with a notable increase in small group tours, which are gaining popularity among Gen Z travelers, with a 52% year-on-year growth in users booking such tours [3] - Instant group day tours are also on the rise, with a significant increase in the number of outbound day tour products available on the platform [3] Experience-Driven Travel - There is a shift from destination-oriented travel to experience-oriented travel, with travelers increasingly seeking unique experiences rather than just visiting specific locations [7] - Local experience packages have seen substantial growth during peak travel periods, with some long-haul destinations experiencing a doubling in order fulfillment for local activities since 2025 [7] - The cruise segment continues to grow, with a 30% year-on-year increase in orders for outbound cruise products since 2025, as travelers embark on global cruise journeys from various international ports [7] Inbound Tourism Growth - Inbound tourism is experiencing robust growth, with popular source countries for travelers to China including Thailand, South Korea, Malaysia, Vietnam, Singapore, the USA, Australia, and the UK [10] - Major Chinese cities such as Shanghai, Guangzhou, Dalian, Qingdao, Xi'an, Chengdu, Yantai, and Beijing are the most favored destinations for overseas tourists [10]

Core Insights - The report by Fliggy indicates that outbound tourism will continue to experience high-quality growth in 2025, with significant increases in various travel-related products and services [1] - Inbound tourism is expected to see a surge, with overseas users' inbound flight ticket orders more than doubling compared to last year, particularly for flights to Shanghai, which have increased nearly sixfold [1] Outbound Tourism - Outbound tourism products, including packaged tours, local experiences, attraction tickets, outbound cruises, and visa communication services, are projected to see double-digit year-on-year growth in order volume [1] - The average number of items purchased per person has also increased compared to the previous year [1] Inbound Tourism - Inbound tourism is experiencing a significant rebound, with overseas users' inbound flight ticket orders growing by over 100% year-on-year [1] - The demand for flights to Shanghai has surged, with bookings increasing by almost 600% [1]