Core Insights - The report by Fliggy indicates that outbound tourism will continue to experience high-quality growth in 2025, with double-digit year-on-year growth in orders for various travel products, including tours, local experiences, and cruise services [1][3] - Inbound tourism is witnessing a significant surge, with overseas users' inbound flight orders more than doubling compared to last year, particularly for flights to Shanghai, which saw nearly a sixfold increase [1][7] Outbound Tourism Trends - Different consumer segments are showing increasingly personalized and diverse travel spending preferences, with family travelers preferring comfortable services like cruises and Z-generation consumers focusing on unique experiences [3] - Free independent travel remains the mainstream mode for outbound tourism, with a notable increase in self-booking of flights, hotels, and activities [3] - The demand for group tours has not disappeared but has evolved, with a significant rise in small group tours that offer better value and more personalized experiences [3][4] Experience-Driven Travel - There is a noticeable shift from destination-oriented travel to experience-oriented travel, with many travelers now prioritizing unique experiences over merely visiting specific locations [6] - Local experience packages have seen substantial growth during peak travel periods, with some long-haul destinations experiencing a doubling in order fulfillment for local activities since 2025 [6] Emerging Destinations - New emerging long-haul destinations such as Germany, Sweden, Iceland, and Morocco are leading the growth in outbound tourism [7] - Inbound tourism is also experiencing robust growth, with popular source countries including Thailand, South Korea, and the United States, and favored Chinese cities for overseas tourists including Shanghai and Guangzhou [7]

12月18日，飞猪发布的《2025年入出境游趋势报告》显示，2025年出境游继续保持高质量增长，包括线路游、当地玩乐、景区门票、出境邮轮、签证通讯服 务等在内的出境旅游度假类商品订单量同比双位数增长，人均购买件数在去年的基础上有所增加；入境游迎来爆发，海外用户入境机票订单量同比去年增长 超1倍，其中以上海为目的地的机票预订增长接近6倍。 不同类型消费者的出境旅行消费倾向进一步分化，呈现高度个性化、多元化的特质。以亲子家庭和Z世代消费者为例，前者更愿意购买舒适、省心的服务， 如邮轮、包车；后者则将"该省省该花花"的理念贯彻到底，更愿意把钱花在新奇、好玩的体验上。飞猪数据显示，平台上带娃家庭预订的出境邮轮、出境包 车游订单增速均大幅超越大盘；Z世代消费者在境外当地玩乐服务上的平均客单价同比去年增长近20%。 从出游方式来看，出境游方面自由行是主流，并仍以更高的增速领涨大盘。自己动手预订机票、酒店、景区门票，安排游玩项目，对今天的中国出境旅游消 费者来说已成新常态。"但需要注意的是，跟团游的需求没有消失，只是形态发生了变化。"飞猪国际度假副总经理骆琳说，"在一些距离更远、公共交通难 以覆盖的目的地，跟团这样的旅行方 ...

Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival saw a significant increase in travel, with an estimated 2.432 billion trips made, reflecting a 3.2% growth compared to the previous year [1] - Emerging travel trends include long-distance travel and immersive experiences, with domestic, outbound, and inbound travel orders reaching new highs [1] Group 1: Travel Trends - Long-distance travel demand surged, with flights over 3200 kilometers seeing a 14% increase year-on-year, making it the fastest-growing segment [2] - Popular long-distance destinations included Urumqi, Hohhot, and Lhasa, with overall order growth close to 30% for these locations [2][3] - The trend of "lazy tourism" and deep experiential travel became prominent, especially among younger generations, with 25% of travelers being born between 1995 and 1999 [4][5] Group 2: Emerging Destinations - Lesser-known cities like Jingdezhen saw a 40% increase in tourism orders, driven by social media influences [3] - High-quality hotel bookings in non-first-tier cities grew over 90%, indicating a shift in travel preferences [3] Group 3: Outbound and Inbound Travel - Outbound long-distance group tours nearly doubled, with European tours seeing a 140% increase from non-first-tier city users [7] - Inbound travel also thrived, with a 33% increase in flight bookings by non-Chinese passport holders, highlighting a growing interest in China as a travel destination [8][9]

Core Insights - Young people are increasingly utilizing their limited vacation days by creatively combining annual leave and weekends to maximize their travel experiences, a trend referred to as "拼好假" (Pīn hǎo jià) [1][2][6] - The demand for travel among young professionals is rising, with significant increases in flight and hotel searches, indicating a strong interest in domestic and international travel [1][2] Group 1: Travel Trends - The search volume for flights on Meituan App has surged by 99% year-on-year since July, while hotel accommodation searches have increased by 48% [1] - Young travelers are opting for various travel styles, from leisurely solo trips to efficient group excursions, reflecting diverse preferences in vacation planning [2][6] - The upcoming National Day holiday has prompted many young people to plan trips, with strategies to maximize time off by taking minimal leave [5][6] Group 2: Travel Experience - Young travelers are increasingly participating in small group tours, which offer a more personalized and enjoyable experience compared to traditional large tour groups [8][10] - Small group tours typically consist of 10 or fewer participants, focusing on popular destinations and social media-friendly itineraries, catering to the preferences of younger travelers [8][10] - The emergence of small group tours has allowed young people to enhance their travel experiences, providing opportunities for social interaction and deeper cultural engagement [10][14] Group 3: Market Response - The rise in demand for small group travel has led to a proliferation of diverse tour options, with travel agencies and influencers creating tailored experiences for specific interests [14][15] - Meituan has launched a "Small Group Tour" service that guarantees competitive pricing and flexible itineraries, addressing the needs of young travelers seeking convenience and value [15][17] - The platform also offers a comprehensive travel experience, allowing users to explore local cuisine and activities through a single app, enhancing the overall travel experience [16][18]

Core Viewpoint - The article discusses the trend of young people creatively utilizing their limited vacation days by "拼好假" (拼假), which translates to "picking good holidays," to maximize their travel experiences and escape work stress [3][9]. Group 1: Travel Trends - Young people are increasingly combining annual leave and weekends to create extended vacations, leading to a surge in travel activity [4][5]. - According to Meituan Travel's report, there has been a 99% year-on-year increase in flight searches and a 48% increase in hotel searches since July [4]. Group 2: Travel Experiences - Different travel styles are emerging among young people, with some preferring leisurely trips while others opt for high-efficiency travel, maximizing their experiences within a short time frame [5][9]. - The concept of "小团游" (small group travel) is gaining popularity, allowing young travelers to enjoy personalized experiences with peers rather than larger, less flexible tour groups [11][18]. Group 3: Social Dynamics - Small group travel fosters social connections among participants, enhancing the travel experience through shared activities and emotional support [14][17]. - Young travelers are increasingly seeking out small group tours that cater to their interests and social needs, leading to a rise in diverse travel offerings [19][20]. Group 4: Travel Planning - Young people are meticulously planning their vacations, often researching public holidays and strategically requesting leave to optimize their travel time [6][8]. - The emergence of platforms like Meituan Travel, which offers curated small group tours, provides a sense of security and convenience for young travelers [21][22]. Group 5: Lifestyle and Values - The trend reflects a broader desire among young people to reclaim control over their lives and prioritize experiences over material possessions, emphasizing the importance of maximizing enjoyment during limited vacation time [23].