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2025年三季度中国出海手游市场延续强势,海外已成为中国游戏产业结构性增长支撑
Mei Ri Jing Ji Xin Wen· 2025-10-17 06:31
Group 1 - The gaming sector is experiencing fluctuations, with the gaming ETF (159869) down nearly 2.5%, but has seen a net inflow of 25.01 billion yuan over the past 10 trading days, indicating strong investor interest [1] - Major gaming companies have reported a quarter-on-quarter revenue growth of over 10%, continuing the high profitability trend observed in the first half of the year, driven by increased player spending and diverse demand [1] - The integration of AI technologies in content generation and marketing systems is significantly improving game lifecycle and production efficiency, marking a transition to a high-quality growth phase in the industry [1] Group 2 - The overseas mobile game market for Chinese products remains strong, with domestic games ranking high in global revenue, supported by resilient demand and high willingness to pay [2] - AI technology is reducing localization costs and enhancing global distribution efficiency, leading to breakthroughs in markets such as Southeast Asia and North America [2] - The gaming ETF (159869) tracks the performance of A-share listed companies in the animation and gaming industry, presenting investment opportunities in this sector [2]