Core Viewpoint - The article highlights the transformation of agricultural product sales in Gangcha County through the integration of e-commerce and live streaming, significantly improving the income of local farmers and enhancing the market reach of unique agricultural products [4][10]. Group 1: E-commerce Development - In 2021, Gangcha County initiated a three-tier logistics system and supply chain construction for agricultural products, establishing a comprehensive sales network that includes live streaming, e-commerce platforms, and physical stores [7]. - The county has built an e-commerce logistics distribution center with an investment of 966,000 yuan, achieving a sorting efficiency rate of 97% [8]. - By 2025, the online transaction volume of agricultural products in Gangcha County is projected to reach 19.36 million yuan [9]. Group 2: Impact on Local Farmers - Local farmers, previously reliant on sporadic sales, now benefit from stable sales channels through cooperative models, leading to increased incomes; for instance, a farmer reported earnings of over 60,000 yuan last year [8][9]. - The integration of e-commerce has allowed previously underrecognized high-quality agricultural products to enter broader markets, resulting in a win-win situation for businesses, job creation, and increased farmer income [9]. Group 3: Live Streaming and Marketing - Live streaming has become a vital tool for promoting local products, with hosts showcasing unique items like yak jerky and mushroom sauce, creating an engaging shopping experience [4][6]. - The live streaming approach has evolved to include outdoor settings, enhancing product appeal by incorporating local cultural elements [9][10].

Group 1 - The article highlights the significance of STC certification for Qinghai's agricultural products, particularly in enhancing their international market access [1][4] - Qinghai has established itself as a leading base for organic livestock production, hybrid rapeseed seed production, barley processing, cold-water fish production, and organic goji berry production in China [2][3] - The establishment of the Hong Kong STC laboratory in Qinghai facilitates mutual recognition of testing results and enhances the quality assurance of Qinghai's products for international markets [4][5] Group 2 - The STC certification is a key pathway for Qinghai's agricultural products to align with international standards, with plans for further brand development and market expansion [5] - In the first five months, Qinghai's agricultural exports reached 260 million yuan, marking a 44.9% increase, the highest growth rate in the country [5] - Qinghai aims to accelerate the development of a "green organic agricultural product output area" to promote high-quality agricultural products to global markets [5]