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创客匠人深耕IP生态:以联盟杠杆助力创业者突破增长困局
Jiang Nan Shi Bao· 2025-09-12 07:59
Core Insights - The article highlights the challenges faced by small and medium-sized entrepreneurs, including rising traffic costs, difficulty in brand expansion, and weak conversion rates, necessitating a shift from traditional solo development models to collaborative ecosystems [1][2] Group 1: Event Overview - The "IP Traffic Alliance Practical Course" was successfully held from September 9 to 12, focusing on "practical empowerment and ecological win-win" concepts, showcasing the company's ongoing commitment to IP ecosystem development and resource integration [1] - The course was led by the co-founder of the company, incorporating over 2000 practical sales experiences and frontline IP incubation cases, addressing industry pain points and promoting a new operational logic that emphasizes the importance of transferable traffic as a true asset [1][2] Group 2: Strategic Framework - The company established a "three-lever" model for implementation: leveraging alliances to reshape traffic dynamics, using IP as a trust endorsement to create a protective moat, and integrating AI to enhance operational efficiency [2] - During the course, participants practiced product combination design and alliance formation, with some achieving over 1400 new users through collaborative efforts, validating the effectiveness of the model [2] Group 3: Future Directions - The company plans to continue deepening IP ecosystem construction, supporting small and medium entrepreneurs in overcoming growth bottlenecks and promoting a healthier, more collaborative IP commercial ecosystem [3]