Core Insights - The East Lake Flower City has experienced a surge in demand for New Year flowers since the opening of its 11th annual flower market, with citizens showing strong enthusiasm for purchasing flowers despite the cold weather [1][6]. Group 1: Market Trends - The market is filled with a festive atmosphere, with many citizens actively selecting flowers and merchants providing information about various flower types and packaging [6]. - New initiatives have been introduced this year to enhance the shopping experience, including the establishment of boutique flower shops that create aesthetically pleasing displays [6]. - The market has also launched online live sales through platforms like Douyin and Xiaohongshu, allowing citizens who cannot attend in person to shop virtually [6]. Group 2: Customer Engagement - Many New Year flowers come with dedicated care cards, and customers can scan QR codes to access detailed information and care guides, which has been well-received, especially by novice flower enthusiasts [11]. - The market anticipates an increase in customers as the Spring Festival approaches, with merchants ensuring ample supply of flowers to meet demand [11].