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"冰激凌萝卜是我们潍坊本地一个特色农产品，它的特点就是纯甜不辣。" 在青州市何官镇李马村一处农田，村党支部书记张传国化身带货主播，给广大网友推荐当地特色农产品——冰激凌萝卜。 青州市何官镇李马村党支部书记张传国："目前，我们主要带货萝卜，当地的水果萝卜、有青萝卜，还有冰激凌萝卜，这几个品种，目前卖得还行，从进入 11月份就开始卖，先卖了两个品种，各卖了三四千单，主要它的销量还在12月份。" 近年来，青州市何官镇李马村抢抓电商新机遇，立足镇域内农、特、优产品资源，打造了4个公共直播间，为农村致富带头人、新农人、电商提供主播入 驻、品牌打造、产品销售、宣传推广等全流程服务，进一步拓宽销售渠道，提升特色农产品知名度，增加农民收入。 潍坊青州市积极推动电商与特色产业深度融合，加快电商赋能，壮大"电商+"发展模式，助力特色产业"乘数而上"，实现转型升级。 青州市何官镇李马村党支部书记张传国："下一步，我想通过助农团挖掘青州市之内，从南部乡镇到北部平原，所有每个乡镇的特色农产品，一块做一个产 品，从供应链打包发货、集散，降低成本。物流快递通过一个站点去发货，降低成本，品牌也做得更好，销量也会做得更大。" 近年来，青州市积 ...

"象小羽"的快速成长，离不开省市县外贸政策的坚实支撑和服务平台的有力赋能。"近年来，嵩明县深 度融入省市外贸发展大局，构建起"政策引领+平台赋能+项目驱动"的外贸发展体系，推动本地企业更 好地'走出去'。"嵩明县商务和投资促进局副局长张冉介绍，县里近期举办了外贸政策专题解读和跨境 电商业务培训，通过精准服务对接帮助企业把握机遇，而外贸综合服务平台的建成投用，让企业在"家 门口"就能享受到便捷高效的跨境贸易服务。 2023年，全县首次构建外贸政策体系，出台《支持嵩明杨林经济技术开发区对外贸易三年跨越的意 见》；2024年，再推出《嵩明县关于支持外贸稳进提质的意见》，形成三大工作重点：推动经开区省级 外贸转型基地建设、促进特色农产品出口、培育跨境电商新动能；2025年，在省级政策的加持下，已组 织5户企业申报外贸专项资金59.4万元，实实在在为企业减负。 从"单打独斗"到"组团出海"，企业闯国际舞台 "今年我们接到了美国夏威夷的文创冰淇淋订单，总额约100万元，分4个批次交货，首批次将于12月初 交付。"张焜透露，公司还接到了沙特的技术改造订单，目前已进入洽谈尾声，即将实现技术出海中 东。这条日产能达10万支的智 ...

Core Viewpoint - The flower market in Kunming, Yunnan, has seen a significant increase in popularity during the holiday season, indicating strong consumer demand and engagement in the local floral industry [1][2][3][4][5]. Group 1 - The holiday flower market in Kunming is bustling with activity, attracting a large number of visitors [1][2]. - Local vendors report a surge in sales, reflecting a positive trend in consumer spending on flowers during the holiday period [3][4]. - The increase in foot traffic and sales suggests a robust recovery and growth potential for the floral industry in the region [5].

Core Insights - Women in Yunnan are becoming a significant driving force in the economy, transforming local resources into economic benefits and contributing to rural revitalization [1] Group 1: Flower Industry - The Dou Nan Flower Market is Asia's largest fresh-cut flower trading market, with a daily transaction volume exceeding 30 million stems [2] - Approximately 45% of the workforce in the flower industry consists of women, who are supported by the Women's Federation through training programs to enhance their skills in pest control and flower quality management [2] - The Dou Nan Women's Federation was awarded the "National Women's Civilization Post" title in 2025, recognizing their contributions to the industry [2] Group 2: E-commerce and Livestreaming - The Chuxiong Village Broadcasting Women's Federation aims to improve the income of female practitioners by providing systematic training and one-on-one guidance in e-commerce [3] - The federation has successfully trained a group of representative female livestreamers, significantly boosting the sales of local agricultural products, such as old tree walnuts [3] - The Chuxiong Village Broadcasting Women's Federation has established connections with over 189 e-commerce companies, with more than 3,000 practitioners, 80% of whom are women [7]

Core Insights - Qingzhou City is leveraging e-commerce live streaming as a key strategy to boost consumption, innovating the "industrial belt + live streaming" model to promote local flower products nationwide [1][3] - The city has developed over 670 e-commerce flower businesses, employing more than 10,000 people, with live streaming becoming a core sales channel [3][4] - The annual online sales volume of flower products has surpassed 4 billion yuan, with over 60% of sales coming from online channels [4] Group 1: E-commerce Development - Qingzhou has introduced platforms like Douyin, Kuaishou, and JD.com to enhance the integration of e-commerce and the physical economy [3] - The city has cultivated over 2,000 professional flower live streamers, with more than 85% of farmers engaged in e-commerce sales [4] - The "e-commerce + orders + farmers" model has increased income for over 3,000 local farmers [3] Group 2: Live Streaming Impact - Live streaming has become a vital sales channel, with some companies achieving daily order volumes of 500-700 [3] - The establishment of a dedicated live streaming team has allowed companies to better understand and meet market demands across various demographics [4] - The vibrant atmosphere in flower greenhouses during peak sales seasons highlights the effectiveness of live streaming in engaging customers [3]

Core Viewpoint - The fresh cut flower market in Yunnan is experiencing a peak in sales, driven by the upcoming Qixi Festival and the rise of live-streaming e-commerce, which has significantly boosted transaction volumes and consumer engagement [1][3][5]. Group 1: Market Dynamics - The Kunming Dou Nan Flower Trading Market attracts a large number of visitors, accounting for over 80% of Yunnan's fresh cut flower supply, with thousands of flower varieties available for purchase [3][8]. - The live-streaming e-commerce sector has contributed nearly 70% to the growth of Yunnan's flower trading scale over the past three years, indicating a strong trend towards digital sales channels [3][5]. - Daily sales on the Douyin platform alone reach approximately 550,000 orders, showcasing the effectiveness of live-streaming in driving sales [5]. Group 2: Sales Performance - Kunming Dreamland Supply Chain Co. reported sales exceeding 60 million yuan through live-streaming in the first seven months of the year, with daily sales surpassing 500,000 yuan as the Qixi Festival approaches [4][8]. - The Kunming International Flower Auction Trading Center sees daily trading volumes exceeding 7 million stems, with peak days reaching over 11 million stems, highlighting the robust demand in the market [12][13]. - The average daily trading volume in the Kunming market is stable at around 1 million stems, with approximately 500 participating farmers and 300 flower merchants, indicating a healthy trading environment [10][12]. Group 3: Logistics and Distribution - The logistics process for flower distribution is supported by digital tools, ensuring efficient handling from auction to delivery, with daily online trading volumes around 400,000 stems [13]. - The auction center prepares logistics, quality checks, and data entry before auctions to maintain flower quality and ensure timely delivery post-auction [13]. - The flower products from Kunming are exported to over 50 countries and regions, reflecting the city's status as a major hub for the flower economy in Asia [17].

Core Insights - The flower market in Dou Nan, Kunming, is experiencing a surge in sales, indicating strong demand for fresh flowers in the region [1][2][3] Industry Summary - The Dou Nan flower market has become a significant hub for flower trading, attracting both local and international buyers [4][5] - The market's growth is attributed to its strategic location and the variety of flowers available, which cater to diverse customer preferences [6] Company Summary - Local flower growers and vendors are benefiting from the increased sales, leading to higher revenues and potential expansion opportunities [1][2] - The competitive landscape in the flower market is intensifying as more players enter the market to capitalize on the growing demand [3][4]

Core Viewpoint - The article discusses the transformation of the flower industry in Yunnan, particularly through the rise of live-streaming e-commerce, which has made flowers more accessible to consumers and changed the traditional sales model [5][6][30]. Group 1: Industry Transformation - The live-streaming e-commerce model has connected flower producers directly with consumers, significantly shortening the supply chain and enhancing user experience [6][30]. - In 2024, 550,000 bouquets of Yunnan flowers were sold through Douyin live-streaming, reaching 37 million consumers [6]. - The traditional flower sales model involved multiple intermediaries, but live-streaming allows for direct sales from producers to consumers, often at half the price of traditional retail [16][17]. Group 2: Market Dynamics - The demand for flowers surged during the pandemic, leading to a boom in live-streaming as a shopping method [8][12]. - The article highlights the importance of "live-streaming attributes," where products like flowers can be visually showcased, making them ideal for this sales format [12]. - The shift from high-end sales to more affordable options has allowed flowers to penetrate lower-tier cities, with over half of orders now going to these areas [17]. Group 3: Business Models and Challenges - The article describes various business models adopted by flower sellers, including "picking up bargains" and real-time price adjustments based on market demand [21][24]. - Initial challenges included high operational costs and inefficiencies, leading to losses despite high sales volumes [24][25]. - The introduction of an ERP system helped streamline operations, manage inventory, and improve order fulfillment, ultimately enhancing customer experience [26][29]. Group 4: Personal Stories and Insights - The experiences of key figures in the industry, such as Jin Chunmei and Chen Yonghai, illustrate the journey from traditional flower farming to successful live-streaming sales [3][30]. - The article emphasizes the importance of resilience and adaptation in the face of challenges, with many businesses needing to navigate significant hurdles to succeed in the new market landscape [30].

Core Insights - The rapid growth of live-streaming e-commerce is significantly boosting the sales of Yunnan flowers, with daily sales on Douyin reaching approximately 550,000 orders and over 37 million consumers participating in purchases [3][4] - In 2024, Yunnan's flower planting area is projected to reach 1.95 million acres, with a fresh flower production of 20.6 billion stems, highlighting the substantial impact of live-streaming e-commerce on the local flower industry [3][4] Group 1: Industry Growth and Trends - The contribution of live-streaming e-commerce to the growth of Yunnan's flower trading scale has been significant, accounting for nearly 70% of the incremental growth over the past three years [3] - Over 80% of live-streaming merchants on Douyin have adopted store broadcasting as their primary sales method, with 70% of sales in the Yunnan flower industry coming from this approach [4][6] Group 2: Business Models and Success Stories - Dreamland Flowers, a key player in the live-streaming flower market, has successfully cultivated multiple small accounts that generate daily sales of tens of thousands, leading to over 50 million yuan in sales in the first half of 2025 [6][4] - The company has established a robust supply chain with YunTianHua Flower Workshop, which produces 500,000 fresh-cut flowers daily, ensuring a diverse product range for live-streaming sales [7][9] Group 3: Consumer Preferences and Market Dynamics - The consumer base for Yunnan flowers has expanded beyond young people, with significant interest from middle-class families and older demographics, indicating a shift in purchasing behavior [13] - The variety of products available through live-streaming, including potted plants and preserved flowers, caters to diverse consumer preferences, enhancing the overall buying experience [13]