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“996工作制”“职场内卷”催生保障需求,95后首超85后成互联网购险主力军
Hua Xia Shi Bao· 2025-05-29 07:40
Economic Overview - In 2024, China's GDP is projected to exceed 130 trillion yuan, reaching 134.9 trillion yuan, with a year-on-year growth of 5.0% at constant prices [2] - The insurance industry is experiencing a significant recovery, with original insurance premium income expected to be approximately 5.7 trillion yuan, reflecting a year-on-year increase of 5.7% [2] Consumer Insights - A report indicates that nearly 60% of consumers have an annual family insurance premium exceeding 8,000 yuan, and 76% plan to adjust their insurance configurations in the next two years, increasing their premium budgets [2] - Approximately 30% of consumers have increased their investments in savings insurance due to changes in the investment environment, making insurance the second most favored wealth management tool after bank wealth management [2][6] Young Consumers' Behavior - The 95 post-90s generation has become the most concerned about mental health issues, with nearly half expressing worries, significantly higher than other age groups [3] - The online insurance purchase rate among the 95 post-90s generation reached 84% in 2024, surpassing the 85 post-90s generation, indicating a shift in consumer habits [4] Insurance Product Trends - The demand for savings-type insurance is increasing, with 29% of consumers planning to invest more in these products, contrasting with only 2% increasing real estate investments [6] - The insurance industry is evolving from a risk management tool to a combination of "protection + wealth management," becoming a crucial part of asset allocation for consumers [7] Regulatory and Market Dynamics - The "National Ten Articles 3.0" policy emphasizes the need for the insurance industry to meet growing insurance protection and wealth management demands, highlighting the importance of wealth preservation and inheritance planning [7] - The introduction of innovative products like annuities and increasing competition in wealth management are enhancing the attractiveness of insurance as a defensive financial tool [8]