Core Insights - SkYWY Group officially announced actor Wu Lei as the global brand ambassador for SkYWY shavers, emphasizing a shared pursuit of professionalism, innovation, and breakthrough spirit [1] - The collaboration aims to merge Wu Lei's youthful and handsome public image with the "aesthetic and strength" characteristics of SkYWY shavers, promoting a new quality in men's grooming [1][2] Group 1: Brand Alignment - The core commonality between SkYWY and Wu Lei is the concept of "high aesthetic and strength," where both exhibit external beauty and internal professionalism [2] - Wu Lei's public persona reflects a blend of youthful vitality and mature quality, aligning with SkYWY's design philosophy of "aesthetic technology" [2][3] - The partnership aims to resonate with younger demographics, enhancing brand recognition and trust through Wu Lei's market appeal [6] Group 2: Product Features - The SkYWY Supercar 2 Ultra shaver embodies the brand's philosophy, showcasing a design inspired by retro sports cars and featuring high recognition aesthetics [4] - The shaver integrates multiple functionalities, including trimming, cutting, and shaving, powered by a high-torque motor and advanced materials, ensuring both efficiency and aesthetic appeal [4] - The product's design and performance are deeply intertwined, reflecting the brand's commitment to merging technology with beauty [4] Group 3: Strategic Growth - Both Wu Lei and SkYWY demonstrate a commitment to long-term growth, with Wu Lei expanding his acting repertoire and SkYWY leveraging 37 years of technological expertise [3] - SkYWY has achieved significant milestones, including over 15 million units shipped globally and ranking in the top two for retail share on Douyin by Q2 2025 [3]

Core Perspective - Skyworth Group officially announced actor Wu Lei as the global brand ambassador for Skyworth shavers, emphasizing a shared pursuit of professionalism, innovation, and breakthrough spirit [1][3][13] Group 1: Brand and Image Alignment - The collaboration highlights the common trait of being a "high-value powerhouse," combining aesthetic appeal with professional integrity [3][4] - Wu Lei's public image, characterized by youthful vitality and mature quality, aligns perfectly with Skyworth's product attributes of "aesthetics + strength" [1][4] - The promotional materials feature Wu Lei with the new flagship product, the Skyworth Supercar 2 Ultra shaver, showcasing a blend of technology and aesthetics [1][11] Group 2: Product Features and Design - The Skyworth Supercar 2 Ultra shaver embodies the brand's core philosophy, merging technology aesthetics with practical performance [11][13] - Designed by an award-winning team, the shaver features a retro sports car inspiration, high-recognition design, and a balance of visual appeal and tactile quality [11] - It includes multifunctionality with a high-torque motor and advanced materials, ensuring efficiency and user satisfaction [11][13] Group 3: Market Positioning and Strategy - Wu Lei's market appeal is expected to enhance Skyworth's recognition and trust among younger consumers, while the brand's technological aesthetics will reinforce Wu Lei's image [13] - Both parties are positioned in a phase of "strength breakthrough," with Skyworth's 37 years of technological accumulation and over 15 million units shipped globally [9][11] - The partnership aims to convey a brand impression of "technological quality × youthful brilliance," reaching a broader audience [13]