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“械+妆”协同,贝泰妮绘出健康美丽新场景
Ke Ji Ri Bao· 2025-10-28 10:39
Core Insights - The domestic beauty and personal care industry in China is transitioning from "wild growth" to a phase of "refined cultivation" and high-quality development, with a focus on research and innovation rather than channel marketing [1][4] Company Overview - Yunnan Betaini Biotechnology Group Co., Ltd. (Betaini) is a leading company in the efficacy skincare sector, with its "Winona" brand holding the largest market share among domestic brands, reaching 20.7% in 2024 [1][4] - Betaini has invested 500 million yuan in a new factory in Kunming, which began operations in 2023 and currently has an output value of approximately 2.6 billion yuan, with a potential full production value of 5 billion yuan [4] Research and Development - Betaini's R&D center integrates cutting-edge technologies from botany and dermatology, successfully developing multiple patented products and establishing a global research ecosystem across Kunming, Shanghai, Japan, and France [4][14] - The company is focusing on the extraction of skincare value from local Yunnan plants, enhancing its supply chain with unique botanical resources [4] Strategic Partnerships - Betaini has formed a strategic partnership with Lumenis Group to innovate in the home beauty device sector, aiming to transform professional medical technology into safe and efficient home-use products [7][14] - The collaboration emphasizes joint research and development, co-creation of technology, and setting common standards, rather than merely brand operation or technology introduction [7] Product Innovation - The company is developing home beauty devices that cater to the needs of consumers, such as a "6-minute care mode" for busy professionals and specialized devices for sensitive skin [11][13] - Betaini is also focusing on personalized beauty solutions, utilizing data sharing and joint R&D to enhance the consumer experience [14] Industry Trends - The beauty industry is evolving to meet the growing demand for improved consumer experiences, with a shift towards integrating technology, service, and personalized care [11][13] - The "international technology + Chinese solutions" co-creation model allows global leading technologies to better serve domestic consumers while enabling mutual empowerment through data sharing and joint development [14]
贝泰妮:“械+妆”协同 共探家用美容高质量发展新路径
Zhong Guo Jin Rong Xin Xi Wang· 2025-10-11 06:37
Core Insights - The beauty and personal care industry is transitioning from rapid growth to a focus on meticulous development, emphasizing research and innovation over marketing and distribution [1][3] Company Strategy - Betaini Group has formed a strategic partnership with Lumenis Group to enhance the home beauty device brand Tripollar in the Chinese market, focusing on deep operation and product innovation [1][3] - The collaboration is a significant step in extending the "medical-research co-creation" concept into the home beauty sector, leveraging over 20 years of skin science research and product development experience [3][4] Product Development - The core value of beauty devices lies in their safety and effectiveness, necessitating a deep integration of medical-grade technology and skin science [4] - Betaini is conducting clinical research to address the needs of Chinese consumers, particularly in sensitive skin anti-aging, optimizing energy parameters and waveform design to minimize potential irritation [4] - The Tripollar brand will evolve towards an integrated value proposition of "technology + scenario + service," transitioning from standalone devices to comprehensive solutions that include devices, specialized skincare essences, and online consultation services [4][6] Market Positioning - The home beauty device segment aligns with Betaini's mission to create a skin health ecosystem in China, focusing on high-tech and high-user engagement areas for sustainable development [6] - The company aims to redefine the home skin beauty industry through continuous investment and open collaboration, emphasizing the importance of creating trends rather than merely chasing them [6]