初普Tripollar

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贝泰妮:“械+妆”协同 共探家用美容高质量发展新路径
Zhong Guo Jin Rong Xin Xi Wang· 2025-10-11 06:37
Core Insights - The beauty and personal care industry is transitioning from rapid growth to a focus on meticulous development, emphasizing research and innovation over marketing and distribution [1][3] Company Strategy - Betaini Group has formed a strategic partnership with Lumenis Group to enhance the home beauty device brand Tripollar in the Chinese market, focusing on deep operation and product innovation [1][3] - The collaboration is a significant step in extending the "medical-research co-creation" concept into the home beauty sector, leveraging over 20 years of skin science research and product development experience [3][4] Product Development - The core value of beauty devices lies in their safety and effectiveness, necessitating a deep integration of medical-grade technology and skin science [4] - Betaini is conducting clinical research to address the needs of Chinese consumers, particularly in sensitive skin anti-aging, optimizing energy parameters and waveform design to minimize potential irritation [4] - The Tripollar brand will evolve towards an integrated value proposition of "technology + scenario + service," transitioning from standalone devices to comprehensive solutions that include devices, specialized skincare essences, and online consultation services [4][6] Market Positioning - The home beauty device segment aligns with Betaini's mission to create a skin health ecosystem in China, focusing on high-tech and high-user engagement areas for sustainable development [6] - The company aims to redefine the home skin beauty industry through continuous investment and open collaboration, emphasizing the importance of creating trends rather than merely chasing them [6]