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招商积余:让城市和生活更美好
Xin Lang Cai Jing· 2025-12-12 14:19
Core Insights - The event held on December 11, 2025, recognized China Merchants Jin Yu for its strong service capabilities and operational strength, awarding it the title of "Leading Enterprise in the East China Property Service Market" [2][11] - China Merchants Jin Yu Shanghai Company received accolades for being the "Leading Enterprise in the Shanghai Property Service Market" and "Leading Enterprise in Shanghai Property Service Satisfaction" [2][11] - The company has a significant presence in over 160 cities, managing an area of 365 million square meters, covering various property types including residential, commercial, and public services [7][15] Company Overview - China Merchants Jin Yu is a platform enterprise under China Merchants Group, focusing on property asset management and services, and is a leading player in the A-share property management sector [6][14] - The company has established a "12347" development strategy aimed at becoming a leading property asset management operator in China, focusing on property and asset management as core businesses [6][14] Strategic Initiatives - The company is advancing its "Big Property" strategy, emphasizing a diversified service model and leveraging technology to enhance service quality and customer satisfaction [7][15] - China Merchants Jin Yu has developed the "Wotu Yunlin" business model, which integrates basic property services with advanced value-added services through IoT and internet technologies [7][15] Service Excellence - The Shanghai company focuses on high-end residential projects and technology parks, enhancing service quality from basic standards to a more comprehensive value creation approach [8][17] - The company has implemented smart technologies, such as security robots and automated cleaning machines, to improve service efficiency and customer experience [8][17] Community Engagement - China Merchants Jin Yu fosters community engagement by creating interest-based social groups, enhancing customer loyalty and brand recognition through emotional connections [8][18] - The company organizes seasonal events to strengthen community ties and enhance the overall living experience for residents [8][18] Quality and Innovation - The company aims to set benchmarks in service quality and operational standards, developing replicable methodologies for quality enhancement across its projects [9][19] - China Merchants Jin Yu emphasizes a culture of service excellence, focusing on talent development and continuous improvement in service delivery [9][19]