Core Viewpoint - The successful IPOs of companies like Saint Bella, Zhou Li Fu, and Ying Tong Holdings highlight the booming "self-care consumption" trend, indicating that consumers are willing to pay a premium for professional services that enhance their quality of life [3][16]. Company Overview - Saint Bella, known as the "first stock of global family quality care," had an impressive IPO with a pricing of HKD 6.58 per share, opening at a 42% increase on its first day [4][6]. - The company raised a total of HKD 722 million from the IPO, with a net amount of HKD 630 million, and saw over 15 times oversubscription in international placements and 193 times in public offerings [4]. Financial Performance - Saint Bella's revenue trajectory shows significant growth, with revenues of CNY 472 million in 2022, CNY 560 million in 2023, and projected CNY 799 million in 2024, marking a 67.3% increase over two years [4][9]. - The company turned a profit in 2023 with a net profit of CNY 20.77 million, up from a loss of CNY 44.63 million in 2022, and is expected to further increase to CNY 42.26 million in 2024 [4]. Business Model and Strategy - Saint Bella has disrupted the traditional confinement model by adopting a "high-end hotel leasing + professional care output" strategy, significantly reducing initial investment costs while enhancing customer experience [4][6]. - The company operates a three-tier brand matrix targeting different customer segments, with high-end services generating an average revenue of CNY 239,000 per customer in 2024 [7]. Market Position and Growth Potential - By 2024, Saint Bella is projected to have 96 maternity centers, with a market share of approximately 1.2% in China's maternity center revenue [6]. - The postpartum care and recovery service market is expected to reach CNY 67.5 billion in 2024, with a projected growth to CNY 200.8 billion by 2030, indicating a compound annual growth rate (CAGR) of 20.4% [9][10]. Competitive Advantages - Saint Bella has established a competitive edge through a standardized professional care model, employing 693 certified nurses and collaborating with over 30 nursing schools [11]. - The company emphasizes emotional connection and ecosystem extension, with 84% of postpartum care clients likely to repurchase other services or products [11][12]. Future Expansion Plans - The IPO funds will be allocated to enhance core maternity care services and develop new service lines, particularly in AI, new retail, and global expansion [13][14]. - The global maternity center market is projected to grow from USD 7.3 billion in 2019 to USD 12.9 billion in 2024, with Saint Bella planning to open centers in international cities with large Chinese populations [15][16].