Core Insights - Shanghai Lujiazui Group successfully transferred 100% equity and debt of Shanghai Hongpei Real Estate Co., Ltd. for a total price of 945 million yuan, with the core asset being the Qiantan Yongcui 46 rental apartment project [1][2] Group 1: Transaction Details - The transaction utilized a composite pricing model of "equity + debt," with the equity portion valued at 456 million yuan and the debt portion at 489 million yuan, totaling 945 million yuan [1] - Shanghai Hongpei Real Estate Co., Ltd. was established in November 2014 with a registered capital of 561 million yuan, focusing on real estate development and construction [1][2] Group 2: Project Background - The Qiantan Yongcui 46 project is part of a larger residential and commercial project on a land area of 11,746 square meters and a total construction area of 57,943 square meters [2] - The project was the first in Shanghai to require all land to be self-held and also serves as a pilot for prefabricated buildings, showcasing innovation and demonstration significance [3] Group 3: Market Implications - The successful transfer of the Qiantan Yongcui 46 project provides a reference case for other companies, encouraging asset trading for effective resource integration and utilization [3] - The transaction is expected to promote the professionalization and standardization of the Shanghai rental market, enhancing overall operational efficiency and service quality [3]