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从T台到产业链:济南时装周打造时尚产业升级新路径
Qi Lu Wan Bao Wang· 2025-08-25 08:42
Group 1 - The 2025 Jinan Fashion Week, themed "泉韵泺裳 潮起未来," is a strategic initiative for Jinan to establish itself as a "Northern Fashion Capital," integrating fashion with cultural elements for high-quality development in the Yellow River basin [1] - The event showcased well-known outdoor brands like Panda, Tente, and Swiss Army, presenting functional clothing and footwear designed for hiking, climbing, and trail running, emphasizing both technological materials and fashionable design [1] - A cooperation signing ceremony took place between Liaocheng's Dongchangfu District and Luokou Clothing City, aimed at injecting innovative vitality into Jinan's fashion industry and accelerating Luokou's growth as a national fashion industry hub [1] Group 2 - Luokou Clothing City will leverage its platform resources to create a "one-stop" sales channel for the cotton clothing industry in Dongchangfu District, focusing on supply chain integration, channel expansion, and brand incubation [2] - Dongchangfu District is a significant cotton clothing production base in North China, known for its complete industrial support, quality product supply, and strong manufacturing foundation, with its cotton clothing products favored in the market for their design, material selection, and cost-effectiveness [2] - The collaboration represents a strong alliance between the "production end" and the "distribution end," complementing manufacturing advantages with channel strengths [2] Group 3 - Luokou Clothing City serves as a model for the iterative upgrade of Jinan's textile and clothing industry, having undergone four transformations since its establishment in 1989, particularly with the 2024 "Luoxianghui" project that introduced new business formats [3] - The transformation led to a 40% increase in revenue, with a peak daily foot traffic exceeding 30,000, and a shift in customer demographics towards the 25-40 age group, significantly reshaping the market image [3] - Currently, Luokou Clothing City is a large professional market with over 5,000 merchants, serving surrounding provinces and 16 cities within the province [3]