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鸿日:以务实谋求更稳健发展
Zhong Guo Qi Che Bao Wang· 2025-06-17 09:28
Group 1 - The core message of the news is that Hongri Automobile Group is celebrating its 30th anniversary while transitioning into a new development phase focused on micro electric vehicles [2][3] - The company emphasizes the importance of market demand and product quality in a competitive micro electric vehicle market, highlighting the need for safety, comfort, and intelligent features [3][4] - Hongri has launched popular models like X9 and S1, utilizing advanced technologies to meet consumer demands for micro electric vehicles [3][4] Group 2 - Hongri has introduced the "Hi Platform," an intelligent architecture that enhances convenience, energy efficiency, comfort, and safety in its vehicles [4] - The company is committed to rigorous testing and validation of its products, showcasing their performance through public trials and media coverage [4][5] - In 2023, Hongri was recognized as a benchmark factory for industrial internet in Shandong Province, and its new digital industrial park has a planned capacity of 500,000 vehicles [5][7] Group 3 - The establishment of a third industrial park in Jinzhai is part of Hongri's long-term strategy to enhance manufacturing capabilities and product quality [7][8] - The company is focusing on lean manufacturing to improve efficiency and reduce costs, becoming a recognized expert in cost management within the industry [7][9] - Hongri is planning to expand its global presence, particularly in Southeast Asia, by responding to market demands and establishing marketing networks in countries like Thailand and Indonesia [8][9] Group 4 - The company aims to stabilize its position in the low-speed electric vehicle market before entering the new energy passenger vehicle market [9][11] - In 2025, Hongri plans to undergo significant internal management changes and enhance its market strategy to maintain its leading position in the industry [11] - The company is also looking to accelerate its capital process to become the first publicly listed company in the micro electric vehicle sector in China [11]