Core Viewpoint - Reddit has successfully positioned itself in the online market, showing potential for significant stock price growth compared to peers like Meta and Snap [1][2]. Financial Performance - Reddit's Q2 revenue increased by 78% year-over-year to $500 million, driven by a remarkable 84% rise in ad sales to $465 million [5]. - The company reported a profit of $89 million, a turnaround from a $10 million loss in the same quarter of 2024, with free cash flow rising by $84 million to $111 million [5]. - For Q3, Reddit projects revenue between $535 million and $545 million, with adjusted EBITDA expected to be between $185 million and $195 million, surpassing analyst expectations [6]. User Engagement - Daily active unique users (DAUq) grew by 21% year-over-year, exceeding 21 million [6]. - The company's initiatives, such as dynamic product ads and AI tools for ad creation, have contributed to increased user engagement and targeted advertising [8][9]. Market Position and Growth Potential - Analysts predict nearly 60% annual revenue growth for Reddit in 2025, with a 31% increase in 2026, alongside a significant improvement in per-share profitability [12]. - In contrast, revenue and profitability growth for Meta and Snap are expected to be much lower during the same period [13]. Valuation - Reddit's forward price-to-earnings ratio stands at 121, significantly higher than Snap's under 37 and Meta's sub-29, reflecting strong investor interest due to its high performance and growth potential [14].

智通财经APP获悉，近日，Reddit(RDDT.US)召开了FY25Q2财报电话会。今年目标是让产品 "即刻个性 化"，简化新用户引导（从繁琐问答改为搜索框 ），新用户首体验就能拿到兴趣相关推送（比如 Reddit Answers 指南、贴合来源渠道的动态 ）。当前新用户常遇到 "推送不相关" 问题，解决它就是机会，公 司正推进这些优化，预期有明显改善。 第二季度里，美国用户趋势在4 月开局增速偏慢。不过随着季度推进，因产品侧针对性优化、营销动作 及用户获取策略共同发力，情况逐步好转。虽然 Fas 流量波动大，Q2 整体给业务带来了一定阻力，但 Q2 末的用户数据（超季度平均 1.1 亿 ）已显积极信号。7 月，美国和国际市场的日活跃用户（DAU） 均实现增长，后续还需观察本季度剩余时段表现。当前公司核心聚焦战略规划与产品路线图，重点强化 用户增长的落地执行。 关于下半年广告业务，动态产品广告（DPA）作为 Q2 推出的购物类广告工具，虽尚处推广初期，但广 告商已通过它获得不错的广告支出回报，后续计划更广泛地推向市场，吸引更多广告商采用。平台已上 线自动出价功能，同时在全平台深化自动化（比如创意前期环节整合 ...