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中国零售业博览会在深开幕
Shen Zhen Shang Bao· 2025-05-09 16:28
Core Insights - The 25th China Retail Industry Expo (2025 CHINASHOP) was held from May 8-10 in Shenzhen, focusing on "Value Restructuring" and showcasing cutting-edge technologies and innovative solutions across the retail industry [1][2] Group 1: Retail Technology Innovations - The expo highlighted the integration of AI technology in reshaping the retail ecosystem, featuring innovations such as smart hardware, omnichannel integration, supply chain optimization, and consumer experience enhancements [1] - New retail models emerged, including AI-driven retail platforms, virtual shelf interactions, AR-assisted displays, and virtual fitting rooms, which aim to reduce costs and enhance consumer shopping experiences [1] Group 2: Product Differentiation and Consumer Trends - As consumer demand shifts from "cost-performance ratio" to "quality-price ratio," retail companies are focusing on enhancing product differentiation to strengthen competitive advantages [1] - The expo introduced a special exhibition for high-quality retail products, categorizing them into five thematic areas based on consumer shopping scenarios, including member new products, local specialties, foreign trade products, health foods, and private label items [1] Group 3: Sustainability and Carbon Neutrality - 2025 CHINASHOP served as a platform for the retail industry to practice "dual carbon" goals, featuring low-energy cold chain equipment and green lighting systems to reduce carbon emissions and operational costs [2] - The expo showcased low-carbon packaging and biodegradable materials, helping retailers achieve sustainable operations [2] - An AI-driven dynamic discount system was introduced to automatically adjust promotional strategies based on product shelf life, effectively reducing food waste [2]