Core Insights - The forum on the silver economy was successfully held in Chengdu, focusing on the future of the aging population and the diverse needs of elderly care [2] - Haier has launched a new brand, "Haier Care," aimed at providing comprehensive smart elderly care solutions tailored to the unique needs of senior citizens in China [2][3] Company Overview - Haier's "Haier Care" was established in 2022 as part of its strategic response to China's aging population and aims to address social challenges related to elderly care [2] - The initiative is positioned as Haier's third growth curve, with a vision to become a global leader in comprehensive smart elderly care solutions [2] Product and Service Strategy - Haier's elderly care solutions are structured around a "1+5+N" model, which includes one smart elderly care cloud platform, five core scenarios (health monitoring, smart bathrooms, sleep management, travel assistance, and rehabilitation care), and multiple intelligent products [3] - The company has developed a comprehensive service system that includes elderly care community complexes and home care services, having served over 10 million elderly care users to date [3][4] Market Engagement - Haier actively collaborates with local governments and health organizations to promote elderly-friendly product innovations and reduce user costs [3][4] - The company has established a flagship elderly care store in Sichuan and is building a sales network in key cities around Chengdu [4]