包包等)

Search documents
文化中国行丨“穿”越千年 苗绣圈粉海内外消费者
Yang Shi Xin Wen· 2025-06-13 02:54
Core Insights - Miao embroidery is recognized as a "living epic of the Miao people" and is one of China's first national intangible cultural heritages, preserving the history, culture, art, and emotions of the Miao ethnic group through intricate patterns and symbols [1] - The embroidery process is complex, involving various techniques such as seed embroidery, broken line embroidery, horsehair embroidery, and appliqué, with artisans meticulously creating vibrant designs on clothing [3] - The increasing demand for Miao embroidery has led artisans to recruit and train more embroiderers in Miao villages, blending traditional patterns with modern aesthetics, resulting in products that appeal to both domestic and international markets [8] Industry Developments - Miao embroidery artisans are collaborating with international fashion brands, integrating traditional colors and patterns into contemporary designs, including clothing and accessories [6] - The number of domestic and international orders for Miao embroidery is rising, with products being exported to over ten countries [8] - Artisans are actively participating in fashion events such as Paris and Milan Fashion Weeks to showcase Miao embroidery techniques and promote its rich cultural heritage [6]
白米范如何把 “文化 IP” 做成 “全球硬通货”?
Jin Tou Wang· 2025-05-15 23:02
感知中国的IP就是在这样的背景下诞生的。 2025年3月21日至23日,香港ComplexCon潮流盛会迎来了一场跨越东西方文化的潮流盛宴——白米范推 出文化IP感知中国联名系列全球限量首发。 作为中国娱乐领域的先锋力量,白米范凭借其强大的国际资源与IP运营能力,成为感知中国全球化推广的 重要推手。 最近,短视频里有个"00后继承四川变脸"的视频很火;再往前推,年轻的广东仔学习醒狮文化也获得大众关 注。如何让几千年的中华文明继续传承下去,一直是每一代年轻人的历史使命。 在ComplexCon现场,感知中国展区的那一片红,很扎眼,展位也挺有意思,金属架子搭出东方园林的feel,镂 空里还藏着"感知"的logo,传统和现代,东方和西方,融合在一起,简直就是一场视觉轰炸! 当大多数文化公司还在纠结如何 "输出" 中国元素时,白米范早已跳出单向传播的旧逻辑。 此次与Rolling Stone、CPD、Feng Chen Wang的跨界合作,不仅是感知中国IP的一次创新尝试,更是中国文 化在国际潮流舞台上的又一次特别亮相。 白米范如何落地"感知中国IP"? 2024年底,国家提倡,积极践行全球文明倡议,以全球视野推进中 ...