1月4日，文旅部发布数据，元旦假期3天，全国国内出游1.42亿人次，国内出游总花费847.89亿元。同 日，国家移民管理局发布数据，2026元旦假期全国边检机关共计保障661.5万人次中外人员出入境，日 均220.5万人次，较去年同期增长28.6%。与此同时，新一轮国家补贴政策落地后，家电消费也呈现火热 态势。苏宁易购消费数据则表明，全国门店客流环比增长110%，家电3C市场迎来开门红。 2026年元旦假期落幕，文旅市场交出了一份亮眼的成绩单。 告别走马观花 深度体验成文旅消费新主流 2026年元旦假期，有不少游客选择"请3休8"的方式拼假错峰旅游。充裕的时间不再局限于"打卡式"观 光，反而推动出游方式从浅尝辄止的走马观花，转向深度沉浸的参与式体验，文旅消费的核心诉求 从"到此一游"升级为"入心入景"，深度体验成为市场新主流。 非遗主题与传统民俗成为深度游核心载体。同程旅行数据显示，元旦期间"非遗"主题旅游搜索及预订热 度环比增长85%，洛阳、西安、泉州等城市凭借丰富的非遗资源，吸引大批游客参与龙门石窟研学、古 城墙跨年祈福、闽南民俗体验等活动，而非简单参观景点。 除了非遗文化游，各类主题旅游表现同样亮眼。跨 ...

Group 1: Tourism Market Performance - During the 2026 New Year's holiday, domestic travel reached 142 million trips, with total spending of 84.789 billion yuan [1] - The number of inbound and outbound travelers reached 6.615 million, averaging 2.205 million per day, a 28.6% increase year-on-year [1] - The trend of deep immersive experiences in tourism is becoming mainstream, with a significant increase in searches and bookings for intangible cultural heritage (ICH) tourism, up 85% [3] Group 2: International Travel Trends - The outbound travel market saw a notable increase, with popular themes including island vacations and visa-free destinations, leading to a surge in bookings for flights and hotels [4] - Inbound travel from foreign tourists also increased, with 828,000 foreign visitors, a 29.8% rise compared to the previous year [5] - The majority of foreign tourists are opting for free travel, with Shanghai being the most popular destination, reflecting a growing trend in local life experiences [6] Group 3: Consumer Electronics Market - The new round of national subsidy policies initiated a surge in home appliance sales, with a 110% increase in store traffic during the holiday [8] - Sales of energy-efficient appliances saw a significant rise, with 92% of sales being of first-level energy efficiency products [8] - The smartphone market is also expanding, with high-end models accounting for 62% of sales, and a 97% increase in bundled orders for smartphones and wearable devices [8][9]

（央视财经《第一时间》）近日，国家发展改革委、财政部发布《关于2026年实施大规模设备更新和消费品以旧换新政策的通 知》。新一轮国补的变化中展现哪些新趋势？来听国家发展改革委国家信息中心研究员魏琪嘉的分析。 转载请注明央视财经 编辑：潘煦 国家发展改革委国家信息中心研究员 魏琪嘉：这次各项举措的优化，有一些新趋势值得关注。那就是让政策更好服务改善民 生，服务城市的发展，更好服务生产和生活需要。从新一轮政策的支持重点看，在保持政策连续性、稳定性的同时，政策在精 准化方面有了很大提升，比如现在数码消费已经成为消费领域新的增长点，政策在继续支持手机、平板、智能手表、手环等原 有商品的基础上，将智能眼镜纳入支持的范围，这对带动相关行业发展将起到重要的作用。再比如汽车以旧换新的补贴方式得 到了优化，这种优化的举措也相当于放大了政策的支持效应，这些支持源于我们对国内供给与需求的全面掌握，都直接与扩大 内需密切相关，政策组合拳的效果也是非常值得期待的。 ...

元旦假期消费数据显示，在新一轮国补推动下，苏宁易购渠道一级能效/水效家电销售占比提升至92%。Suning Max北京中塔店店长表示，"元旦 期间到店顾客大多会主动询问国补，'先看能效标识，再比较功能价格'成为新消费习惯。往年消费者可能在一级和二级能效间权衡，今年新国 补落地后，一级能效已成为绝对主流。" 在高能效标准牵引与消费升级需求的双重驱动下，家电市场加速向体验智能化、健康化等精细化方向升级进阶。元旦假期，具备"风随人动"感 知能力的智能空调、可识别食材并自动保鲜的智能冰箱、能自动判断衣物面料提供精准洗护的智能洗衣机，成为最受青睐的AI家电"三大件"。 截至2025年底，苏宁易购智能类家电产品销售占比超50%。同时，健康功能已从"附加项"转变为消费者决策的"必选项"，超过7成消费者将空调 高温自清洁、冰箱全空间净味杀菌、洗衣机除菌除螨等深度健康功能作为核心考量，推动健康技术成为各品类标配。 2026年国补落地叠加元旦消费旺季，点燃家电3C市场首波热潮。1月1日至3日，苏宁易购消费数据显示，全国门店客流环比增长110%，一级能 效/水效家电产品占比提升至92%，冰箱、洗衣机、空调、电视、热水器等多品类环比 ...

新年马上就要到了，有不少朋友在考虑换手机，如果你也有这样的打算，不妨稍微等一等。根据最新公布的消息，2026年国补马上就要来了，总额达到625 亿元，而且补贴规则更加规范透明。 这次的补贴政策延续了支持消费品以旧换新的方向，覆盖范围相当广泛。在数码和智能产品领域，手机、平板、智能手表、手环、智能眼镜等都在补贴范围 内。这意味着，如果你打算更换手中的旧手机或者添置新的智能设备，很可能符合申请补贴的条件。 针对手机的补贴规则和去年保持一致：补贴比例为15%，单件商品价格上限为6000元，最高补贴金额为500元。举个例子，如果你购买一部4000元的手机， 可以享受到600元的补贴，但因为单笔补贴最高500元，所以你实际能拿到500元补贴。 如果你打算利用这次补贴更换手机，这里有几个小建议： 首先，保留好旧设备。虽然具体细则尚未公布，但以往的以旧换新补贴通常需要提供旧设备处理证明。 其次，关注官方信息。各地具体实施时间和流程可能略有不同，最好通过正规渠道了解当地的具体安排。 特别值得关注的是，今年将实施全国统一的补贴标准，并且会通过跨部门数据共享加强监管，对"先涨价后补贴""虚假交易套取补贴"等行为进行严厉打击。 这 ...

责任编辑：李靓 此次补贴政策范围覆盖汽车（报废、置换，政策二选一）、六类家电（冰箱、洗衣机、电视、空调、电 脑、热水器，一级能效或水效产品）、四类数码产品（手机、平板或学习机、智能手表或手环、智能眼 镜，单件售价≤6000元）。 全省补贴申报统一通过"甘快办"政务平台办理。登录"甘快办"App、微信或支付宝小程序；申领资格码 后，凭码在甘肃省内商家购买，系统自动核销并提交补贴申请。汽车报废补贴在核销资格码后，通过指 定平台上传资料申领。 转自：甘肃省商务厅 ...

按12%的比例倒算，想拿满2万元补贴，新车价格需在约16.7万元以上，这意味着10万元级电动车 能够享受的实际补贴金额将显著低于过去定额政策。 摘要 改变谁的命运？ 国家发改委、财政部、商务部等部门近日先后发布《关于2026年实施大规模设备更新和消费品以旧 换新政策的通知》和《2026年汽车以旧换新补贴实施细则》，明确了明年"两新"政策的支持范围 和补贴标准。 表面上这是一揽子消费刺激安排，从锂电产业链视角看，乘用车、公交与货车、3C和可穿戴设备、 家电与智能家居以及电池回收等多个环节均被直接波及。 首先，乘用车国补改为按车价比例补贴，被普遍视为对中高端新能源车更友好。 补贴细则规定，2026年，个人报废符合车龄要求的汽油、柴油及其他燃料乘用车或2019年12月31 日前注册登记的新能源乘用车，并购买列入减免购置税目录的新能源乘用车或2.0升及以下排量燃油 乘用车，可获得一次性补贴。 报废旧车并购买新能源车的，按新车含税价格的12%补贴，最高2万元；报废燃油车并购买2.0升及 以下排量燃油车的，按车价10%补贴，最高1.5万元。 在置换场景中，个人售卖转让名下乘用车并购买符合条件新车，同样可以拿补贴。换购新能 ...

Core Insights - The global wearable device market shipped 150 million units in the first three quarters of 2025, marking a 10.0% year-on-year growth, with China contributing 58.43 million units, a 27.6% increase [1][4] - Major manufacturers have launched new products, driving growth in the smart wearable market, particularly in developed regions like Europe and North America [1][3] Global Market Performance - In the first three quarters of 2025, the global smartwatch market shipped 120 million units, up 7.3% year-on-year, while the global wristband market saw shipments of 32.86 million units, a 21.3% increase [1] - Huawei led the global wearable market with 28.6 million units shipped, capturing 18.6% market share, followed closely by Xiaomi and Apple, each with 27.9 million units and 18.1% market share [2] - Xiaomi exhibited the fastest growth among top brands, with a 36.1% increase in shipments [2] Chinese Market Performance - In China, Huawei dominated the wearable market with 20.8 million units shipped, holding a 35.5% market share, while Xiaomi followed with 15.9 million units and a 27.2% market share [4] - The overall Chinese wearable market grew by 27.6% year-on-year, with significant contributions from both Huawei and Xiaomi [4] Product Innovations and Strategies - Huawei's new Watch GT 6 series features significant upgrades, including enhanced screen brightness and health monitoring capabilities, and is expanding its overseas market presence [3] - Xiaomi's growth is driven by its entry-level products, particularly the Mi Band 10 and Redmi Watch series, leveraging high cost-performance ratios [3] - Apple introduced three new models in Q3 2025, enhancing its position in the mid-to-high-end market through aggressive pricing strategies [5] Future Market Projections - IDC forecasts that China's wearable market will reach 79.58 million units by 2026, with adult smartwatches expected to grow by 8.2% [7] - The children's smartwatch market is anticipated to recover in 2026, driven by continuous product iterations from leading manufacturers [7] - The wristband segment is expected to maintain growth due to its affordability and broad user base [7] Industry Trends - The wearable market is entering a "value competition" phase, with manufacturers focusing on health function upgrades and technological advancements [8] - There is a growing demand across different age groups and a penetration into lower-tier markets, which may unlock long-term growth potential for the industry [8]

Core Insights - The global wearable device market is projected to ship 150 million units in the first three quarters of 2025, reflecting a year-on-year growth of 10.0% [1] - The Chinese market alone is expected to ship 58.43 million units, marking a significant year-on-year increase of 27.6% [1][9] - Major manufacturers are actively launching new products, which is driving growth in both global and developed markets [1] Global Market Performance - The global smartwatch market is expected to ship 120 million units in the first three quarters of 2025, with a year-on-year growth of 7.3% [1] - The global wristband market is projected to ship 32.86 million units, showing a year-on-year increase of 21.3% [1] - The top five manufacturers in the global wrist-worn device market include Huawei, Xiaomi, Apple, Samsung, and BBK, with Huawei leading at 28.6 million units shipped [3] Company-Specific Insights - **Huawei**: Achieved the highest global shipment volume of 28.6 million units, with a year-on-year growth of 21.6%. The new Watch GT 6 series features significant upgrades and is expanding its overseas market presence [3][4] - **Xiaomi**: Recorded a shipment of 27.9 million units, marking a 36.1% year-on-year increase. The growth is driven by its entry-level products like the Mi Band 10 and Redmi Watch series [4] - **Apple**: Launched three new models in Q3 2025, including the Apple Watch S11, which supports 5G. Apple maintains a strong position in the mid-to-high-end market [5] - **Samsung**: Released the Galaxy Watch 8 series, successfully reversing a decline in shipments earlier in the year [6] - **BBK**: Maintained a strong position in the children's smartwatch market in China, leveraging its brand and product diversity [7] Chinese Market Performance - The Chinese wrist-worn device market is expected to ship 58.4 million units in the first three quarters of 2025, with a year-on-year growth of 27.6% [9] - The top five manufacturers in China include Huawei, Xiaomi, BBK, Apple, and Honor, with Huawei leading at 20.8 million units shipped [9] Future Market Predictions - The Chinese wrist-worn device market is projected to ship 79.58 million units in 2026, with a growth rate of 5.1% [11] - The adult smartwatch segment is expected to grow by 8.2%, while the children's smartwatch market is anticipated to recover in 2026 [11] - The wristband market is expected to continue its growth trajectory, driven by high cost-performance ratios and diverse product offerings [11] Industry Trends - The wearable market is entering a "value competition" phase, with manufacturers focusing on health function upgrades, AI applications, and 5G technology [12] - There is a growing demand across different age groups and a penetration into lower-tier markets, which may unlock long-term growth potential for the industry [12]

联合解读中央经济工作会议 20251211 摘要 会议强调通过城乡居民增收计划、清理消费限制等措施提振消费，并推 动投资止跌回稳，稳定房地产市场，清理拖欠企业账款，回应社会广泛 关注问题。 财政政策保持积极，货币政策延续适度宽松基调，灵活运用降准降息等 工具，并强调创新驱动，培育壮大新动能，与现代化产业体系和科技自 立自强相一致。 积极稳妥化解房地产债务风险和地方政府融资平台经营性债务风险，对 房地产市场表述积极，旨在防范系统性金融风险，确保经济持续健康发 展。 会议对资本市场直接表态不多，但提到持续深化资本市场投融资综合改 革，需注重投资者中长期回报，防止市场大起大落。看好大盘成长风格 及 AI+新能源领域。 货币政策更加强调质量，灵活高效运用降准降息等工具，探索新的结构 性货币政策方向，以支持有效优质供给，或加快货币政策的放松步伐。 Q&A 这次中央经济工作会议有哪些新的提法和表述？ 这次中央经济工作会议以务实为主，明确回应了社会关注的多个问题。首先， 会议强调扩大内需，将其作为 2026 年工作的首要任务，提出坚持内需主导， 建设国内强大市场，从居民收入、清理消费限制、优化政策等多方面入手，并 制定城乡 ...