Core Insights - The acquisition of Merck's Surface Solutions business by Global New Materials International for €665 million marks a significant consolidation in the global pearlescent materials market [1][2] - The integration aims to enhance Global New Materials' product matrix and strengthen its technological capabilities while expanding its global high-end customer base [1][2] Company Overview - Global New Materials International now holds 100% ownership of Merck's Surface Solutions, which has been rebranded as SUSONITY [1] - SUSONITY is the market leader in natural mica-based pearlescent pigments, while Global New Materials is the leader in synthetic mica-based pigments [2] Market Strategy - Post-acquisition, Global New Materials will integrate SUSONITY's international sales channels to expand its global market presence, particularly in automotive coatings and cosmetics [2] - The acquisition is expected to enhance brand premium and pricing power due to SUSONITY's leadership in global pearlescent pigments [2] Operational Integration - SUSONITY will continue to operate as an independent brand, maintaining its core team and existing business structures in Germany, the U.S., and Japan [2] - The production facilities in Germany, Japan, and Georgia, USA, will remain operational and serve as regional hubs, retaining all 1,200 employees [2] Industry Context - The pearlescent materials market is undergoing a restructuring phase, with increasing demand for high-purity, weather-resistant, and environmentally safe applications [3] - The domestic breakthroughs in core raw materials like synthetic mica enable Chinese companies to challenge traditional international giants in the high-end materials sector [3]