Workflow
北京颐和宾馆
icon
Search documents
北京颐和安缦12月30日起将正式更名为“北京颐和宾馆”
Bei Jing Shang Bao· 2025-12-04 13:25
Core Insights - The partnership between Beijing Summer Palace Hotel Co., Ltd. and Aman Group will end on December 29, 2025, with the hotel rebranding to "Beijing Palace Hotel" starting December 30, 2025 [1] - The hotel will continue operations as usual, with no impact on bookings or stays, and there are currently no plans for a new listing [1] - The rebranding is part of a strategic upgrade based on market demand and cultural heritage, with a stable core service team and operational standards [1] Company Strategy - The hotel will enhance its hardware facilities and introduce features such as Chinese aesthetic room decor, intangible cultural heritage experiences, and Beijing-themed cultural activities [1] - The goal is to position the hotel as a showcase for the charm of Chinese culture [1] Industry Context - Aman Group operates several other hotels in China, including Shanghai Yuyuan Aman, Lijiang Dayan Aman, and Hangzhou Fayun Aman [1]