Core Viewpoint - The recent "May Day" holiday has seen a significant uptick in real estate transactions in Beijing, with developers reporting high visitor numbers and substantial sales figures, indicating a renewed interest in the housing market driven by new regulations and consumer expectations for quality housing [1][3][6]. Group 1: Sales Performance - Developers such as China Merchants Shekou and Poly Developments reported sales of 1.8 billion yuan and 705 million yuan respectively during the "May Day" period [1]. - The China State Construction Engineering Corporation's project achieved sales of 610 million yuan, with specific projects like Yuanqi selling 36 units [1]. - The Beijing Jinju Wangjing Yunshang project experienced overwhelming customer interest, with 18 sales staff struggling to manage the influx of clients [3]. Group 2: Market Trends - The introduction of the "Good House" national standard has shifted public focus from just usable area ratios to the quality of public spaces, emphasizing community living [1][11]. - The average sales price for new projects ranges from 11,000 to 13,000 yuan per square meter, reflecting a competitive pricing strategy among developers [3]. - Online property search activity increased by approximately 3.9% during the "May Day" holiday compared to the previous five days, indicating heightened consumer interest [6]. Group 3: Consumer Preferences - Buyers are increasingly inquiring about usable area ratios and overall living quality, reflecting a shift from merely acquiring housing to seeking better living experiences [11][13]. - The focus on community spaces and social interaction is becoming a critical factor in home buying decisions, with developers like Longfor Group emphasizing the importance of public areas in their projects [11][13]. - The expectation for higher quality housing is evident, as consumers are now more discerning about design and functionality, with a preference for projects that offer better living conditions [13].