Core Viewpoint - The article discusses the financial troubles faced by Si Tu Wencong, a prominent figure in the commercial real estate sector, particularly related to his management of various non-standard commercial projects in major cities like Shanghai and Beijing [2][3]. Group 1: Financial Issues - Si Tu Wencong has been subjected to consumption restrictions due to his company, Shanghai Yingzhan Business Management Co., Ltd., failing to fulfill financial obligations, including unpaid rent and penalties totaling nearly 1.5 million yuan since April 2022 [5]. - The financial difficulties of Yingzhan Company are attributed to significant project losses, leading to concerns about potential bankruptcy if obligations are not met [5]. - Other companies under Si Tu Wencong's name are also facing legal disputes, with one company, Beijing Yingtong Xiangye Commercial Management Co., Ltd., involved in cases with execution amounts exceeding 70 million yuan [6]. Group 2: Project Management and Challenges - Si Tu Wencong gained fame for revitalizing commercial properties, but recent projects have not achieved profitability, contributing to his current financial struggles [7]. - His approach to project management involved deep integration with family members, where he leveraged personal connections to secure project opportunities [8]. - The operational model of the non-standard commercial projects he managed has proven challenging, as they require long-term investment and often depend on owner subsidies for sustainability [11]. Group 3: Project Outcomes and Ownership Changes - The TX Huaihai project, once a high-profile venture, has faced scrutiny regarding its operational model, with concerns about whether it is financially viable [12]. - Ownership of TX Huaihai has shifted, with the main operating company being acquired by Bailian Group, indicating a change in management strategy [12]. - Despite the management changes, TX Huaihai has maintained its original branding and positioning, suggesting ongoing support from the project owners [12].