非标商业
Search documents
百万方商业体“砸”向武汉,华中消费第一城又“膨胀”了
Sou Hu Cai Jing· 2025-12-11 19:50
Core Insights - In 2025, Wuhan is set to experience a new wave of consumerism with the launch of significant commercial projects, marking a transformation in the city's commercial landscape [3] - A total of at least 11 key commercial projects will open in Wuhan in 2025, adding over 1.02 million square meters of commercial space [3][18] - The focus of Wuhan's commercial development is shifting from mere scale to a more nuanced approach that emphasizes time and space [3] Project Overview - The opening of major projects includes: - Ocean One CITYLANE Phase I in April 2025, featuring a lifestyle and cultural theme [4] - Old Tongcheng·Tongcheng Impression in May 2025, marking the first of its kind in Central China [4] - Wuhan Shanshan Outlet Plaza in September 2025, hosting over 300 international and domestic brands [4][10] - Wuhan Longfor Binjiang Tianjie, a high-standard shopping center, also opening in September 2025 [9][10] - The commercial projects are strategically located across various districts, including Jiang'an, Wuchang, and East Lake High-tech Zone [4][10] Market Dynamics - The commercial opening schedule shows a "front low, back high" pattern, with most projects launching in the latter half of the year, particularly from September to October [6][9] - The new commercial spaces are breaking traditional market boundaries, indicating a trend towards a "Binhai International Living Circle" in Jiang'an District [11] - The commercial landscape is evolving from large-scale shopping centers to smaller, experience-driven formats, reflecting a shift in consumer preferences [12][19] Economic Context - Wuhan's GDP reached 1,553.78 billion yuan in the first three quarters of 2025, with a year-on-year growth of 5.6%, indicating strong economic resilience [22] - The total retail sales of consumer goods in Wuhan amounted to 629.97 billion yuan, growing by 5.5% year-on-year, showcasing robust consumer demand [22] - The city has a total commercial stock of 14.36 million square meters, with a per capita shopping center area of 1 square meter, ranking it among the top cities in Central China [22] Future Outlook - The commercial landscape in Wuhan is transitioning towards a multi-center, networked structure, with new projects set to enhance the city's commercial vitality [25] - Upcoming projects in 2026, such as Wuhan Good One and Wuhan Weixing·Guanggu Xingyue Plaza, are expected to further enrich the commercial ecosystem [25][26]
3个月卖8万,主理人和体系商业“八字不合”?
3 6 Ke· 2025-11-21 02:41
Core Insights - The phenomenon of "main operators" in the market has gained significant attention, with brands increasingly seeking to collaborate with them despite previous skepticism about their viability [3][4][30] - The main operator model is seen as a double-edged sword, offering unique storytelling and emotional engagement but also facing challenges in scalability and sustainability [4][9][32] Group 1: Market Dynamics - The rise of main operators is a response to the saturation of standardized chain brands, as consumers seek more authentic and emotionally resonant experiences [4][5] - Main operators have successfully transformed aesthetics into experiences, emotions into products, and individuality into market appeal [6][8] - The increasing popularity of main operators has led to inflated expectations and potential overvaluation of their capabilities [8][9] Group 2: Challenges and Limitations - Main operators often struggle with cash flow, operational consistency, and dependency on community engagement, which can limit their scalability [10][11] - The unique appeal of main operators is often tied to specific locations and cultural contexts, making it difficult for them to replicate success in different environments [10][11] - Many main operator brands have failed to sustain operations outside their original contexts, highlighting the challenges of transitioning from niche to broader markets [10][11] Group 3: Non-standard Commercial Spaces - Non-standard commercial spaces provide a more suitable environment for main operators, allowing for greater creative freedom and alignment with their operational needs [12][17] - The relationship between main operators and non-standard commercial projects is characterized by mutual understanding and collaboration, which can enhance both parties' success [17][28] - Main operators thrive in environments that allow for a "front store, back kitchen" model, which is often difficult to achieve in traditional retail settings [16][17] Group 4: Relationship Dynamics - The relationship between main operators and commercial spaces should be viewed as a partnership rather than a mere brand-client dynamic, emphasizing collaboration and shared goals [28][29] - Main operators are selective about their partnerships, seeking spaces that align with their values and operational needs, which can create challenges for traditional commercial entities [26][27] - Successful collaborations require both parties to adapt and find common ground, balancing the creative aspirations of main operators with the operational efficiencies of commercial spaces [29][32]
38个新商场亮相,非标商业又有新王炸
3 6 Ke· 2025-11-21 02:24
Core Insights - In October, the commercial sector experienced a significant opening of 38 projects, showcasing the typical "golden September and silver October" trend, driven primarily by the National Day holiday [1][2] Group 1: Project Openings - A total of 38 commercial projects opened in October, with a total area of approximately 2.81 million square meters, representing a substantial decline of 34.48% in number and 57.38% in area compared to September [2] - The National Day holiday was a major driver, with 16 projects opening on October 1 alone, accounting for over 40% of the month's openings [2] - Among the new openings, 7 were renovation projects of existing commercial spaces, totaling around 500,000 square meters [2] Group 2: City Highlights - Ten cities had two or more openings, with Beijing leading at four projects, characterized by urban renewal and non-standard commercial formats [3] - Suzhou ranked second with three projects, while Wuhan, despite only two openings, had the largest total area of 230,000 square meters [3] Group 3: County-Level Commercial Activity - County-level commercial vitality is increasingly significant, with several new projects launched, including major complexes in cities like Chuzhou and Yizhang [4][6] - The county commercial projects are not only sizable but also feature diverse business formats comparable to those in higher-tier cities [4][6] Group 4: Small-Scale Commercial Projects - Small-scale projects (under 50,000 square meters) accounted for 44.74% of new openings, indicating a strong trend in community and neighborhood commercial developments [7] - Local investment companies are increasingly involved in the operation of these small-scale projects, reflecting a shift towards urban operational roles [7][8] Group 5: Innovative Commercial Formats - New openings featured innovative formats, particularly in non-standard and park-style commercial projects, such as the Chengdu Tianfu TOD and Beijing Weibo IN [11][14] - The Chengdu project integrates various elements like culture, sports, and technology, aiming to create a new consumption landmark [11][13] - Beijing Weibo IN focuses on ACG (Anime, Comic, and Games) culture, becoming a significant cultural hub in the region [14][15]
渝中推动非标商业从“现象”走向“范式”
Sou Hu Cai Jing· 2025-11-17 20:00
Core Insights - Non-standard commercial models are emerging as a new paradigm for value reconstruction and organic momentum for urban renewal, becoming a significant force in regional commercial upgrades [2][4] - The second Southwest Non-standard Commercial Conference in Chongqing highlighted the release of a project opportunity list for 2025, showcasing the region's commitment to fostering non-standard commercial operators and brands [1][3] Group 1: Non-standard Commercial Development - Non-standard commercial is transitioning from a "phenomenon" to a "paradigm," and from "experimentation" to a "system," showcasing new achievements and vitality [2] - Chongqing is positioning itself as a natural testing ground for non-standard commercial development, with the Yuzhong District leading in supportive policies and creating an optimal ecosystem for attracting quality resources [3][6] Group 2: Project Opportunities - The Yuzhong District government introduced a project opportunity list that includes 25 investment projects across three categories, targeting investors, operators, and brand managers [6] - Key urban renewal projects include the Changbin Road urban renewal project, Daping Street urban renewal project, and Yanziyan-Airplane Dock urban renewal project, aimed at activating regional value [6] Group 3: Industry Collaboration - Over 300 national non-standard commercial operators and brand managers gathered to explore new opportunities for urban renewal and commercial innovation, aiming for sustainable development in the Southwest region [7] - Industry leaders discussed innovative planning strategies for urban renewal and the integration of industry and cultural tourism, providing insights into market dynamics and trends [8][10]
第二届西南非标商业大会在重庆渝中区举行
Sou Hu Cai Jing· 2025-11-14 15:22
Core Insights - The second Southwest Non-standard Commercial Conference was held in Chongqing, focusing on "Regenerative Business Power - The Non-standard Awakening of Urban Renewal" [1] - The event gathered over 300 quality non-standard commercial operators and brand leaders to explore new opportunities for urban renewal and commercial innovation [1][3] Group 1: Event Highlights - The Chongqing Yuzhong District released a list of quality project opportunities for 2025 and held a signing ceremony for non-standard commercial brands [1][3] - The district has implemented supportive policies for non-standard commercial development, creating a comprehensive framework that includes carriers, scenes, brands, policies, and platforms [3][4] Group 2: Economic Impact - Yuzhong District has become a core area for non-standard commercial development, attracting high-quality resources and injecting new momentum into Chongqing's commercial growth [3][4] - The district has seen the addition of 300,000 square meters of new non-standard commercial space and the establishment of 55 non-standard brands since the first conference [3][4] Group 3: Future Opportunities - The district introduced a list of 25 investment projects across three categories aimed at sharing non-standard commercial development opportunities with excellent operational teams and brand leaders [5] - Key urban renewal projects include the Changbin Road urban renewal project and the Daping Street urban renewal project, among others [5] Group 4: Alliance Development - A new member induction ceremony for the Southwest Non-standard Commercial Alliance was held, indicating the growing momentum in the non-standard commercial sector [6] - The alliance aims to support standardized operations and scalable development in the region, promoting high-quality commercial innovation [6]
珠海商圈分化加剧,非标商业能否改写格局?
Nan Fang Du Shi Bao· 2025-11-12 07:07
Core Insights - The commercial real estate sector is facing significant challenges, with high vacancy rates in established shopping centers and a shift towards non-standard commercial formats as a potential solution [1][5][10] Group 1: Market Conditions - Major shopping districts in cities like Beijing and Shanghai are experiencing severe competition and reduced consumer traffic, leading to increased vacancy rates, such as over 30% in certain areas [1] - In Zhuhai, the commercial landscape is marked by a stark divide, with traditional shopping centers struggling while innovative projects gain traction [2][5] Group 2: Traditional vs. Innovative Models - Traditional commercial models are characterized by a focus on brand accumulation and entertainment, resulting in a lack of differentiation and consumer engagement [4][5] - In contrast, the new non-standard commercial model exemplified by Gree Group's "New Xiangzhou Gecy" project integrates diverse experiences, such as sports and ecological themes, to create a more engaging shopping environment [1][4][9] Group 3: Strategic Shifts - Gree Group's entry into non-standard commercial formats is a response to the limitations of traditional shopping centers, aiming to create spaces that resonate with daily life and consumer experiences [7][10] - The project emphasizes a collaborative relationship with merchants, moving beyond simple rental agreements to a model of shared resources and co-creation [9][10] Group 4: Future Outlook - The ongoing transformation in Zhuhai's commercial sector reflects broader trends in consumer behavior, where the demand is shifting from mere product acquisition to experiential engagement [5][10] - The success of innovative projects like "New Xiangzhou Gecy" may signal a new direction for commercial real estate, focusing on emotional connections and community integration [10]
单店日均客流破万、备受央视关注,现象级“方志茶馆”背后的商业哲学
混沌学园· 2025-11-10 12:01
Core Insights - The article discusses the unique business model of Dongmao Street Tea House, which focuses on local elderly customers rather than tourists, achieving high daily foot traffic through affordable pricing and cultural engagement [2][3][14] - The founder, Jian Ming, emphasizes a philosophy of slow business that prioritizes cultural value and community over rapid growth and standardization [17][23] Business Model and Philosophy - Jian Ming's entrepreneurial journey includes three major projects, with the latest being Dongmao Street Tea House, which serves as a cultural and social space rather than just a dining venue [5][7] - The tea house aims to blend cultural storytelling with a unique pricing strategy, offering items priced at 2, 5, and 8 yuan to create a memorable customer experience [10][11] - The concept of "commercialized public space" is introduced, balancing social value with profitability, allowing the tea house to host cultural events without charging entry fees [12][19] Target Audience and Community Engagement - The primary focus on local elderly residents has proven successful, as their support has naturally attracted tourists, creating a community-centric business model [14][27] - The tea house serves as a platform for intergenerational interaction, encouraging young people to engage with the elderly, thus fostering cultural exchange [15][27] Future Outlook and Industry Position - Jian Ming expresses a commitment to maintaining a "slow" growth strategy, avoiding the pitfalls of over-expansion and preserving the tea house's cultural essence [17][18] - The article highlights the importance of cultural depth and unique storytelling as key differentiators in a market that may become saturated with similar concepts [18][19] - The tea house is positioned as a new cultural hub, aiming to redefine community spaces in the context of modern urban life [23][27]
现象级文旅地标东茅街茶馆,非标时代的“慢”商业哲学
混沌学园· 2025-11-06 12:21
Core Viewpoint - The article explores the potential of creating a "non-standard" business path in an era dominated by standardization and intense competition, highlighting the unique approach of Dongmao Street Teahouse as a case study [2]. Group 1: Business Model and Philosophy - Dongmao Street Teahouse, founded by Jian Ming, emphasizes a cultural philosophy of "slow" business, focusing on sustainable growth rather than merely chasing traffic and scale [2]. - The teahouse offers affordable pricing, such as 2 yuan for scallion pancakes and 8 yuan for unlimited tea, which has led to a daily foot traffic exceeding 10,000 and significant media attention [2]. - Jian Ming's approach integrates philosophical thinking into business operations, creating a unique product ethos that prioritizes quality over quantity [2]. Group 2: Course Highlights - The course discusses unconventional business decisions such as "not focusing on young people" and "restraining growth," which have paradoxically led to both reputation and revenue breakthroughs [9][12]. - It presents a comprehensive offline business strategy, analyzing pricing logic, revenue structure, and cost control, guiding businesses from merely "earning" to "creating incremental value" [9][12]. - The course also reveals how a philosopher-like founder incorporates dialectical thinking into daily decision-making, establishing invisible barriers against imitation [9][12].
世邦魏理仕:成都非标商业继续拓展城市消费空间
Zhong Guo Jing Ying Bao· 2025-11-03 08:51
Core Insights - The article discusses the current state and future outlook of the retail property market in Chengdu, highlighting the growth of non-standard commercial spaces and the challenges faced by traditional retail [1][2][5] Retail Property Market Overview - In Q3 2023, Chengdu's premium office buildings recorded a net absorption of approximately 9,900 square meters, a year-on-year decrease of 39.2% [1] - The retail property market saw no new shopping center openings, but non-standard commercial spaces added about 40,000 square meters of new commercial area [2] - The logistics sector experienced growth due to "Double Eleven" preparations, with a net absorption of approximately 84,000 square meters, a quarter-on-quarter increase of 3.5%, leading to a decrease in the overall vacancy rate of high-standard warehouses by 0.3 percentage points to 9% [1] Non-Standard Commercial Growth - Non-standard commercial spaces are emerging as a response to changing consumer demands, with a focus on unique experiences rather than traditional retail formats [2][3] - The retail market has seen a continuous decline in net absorption for three consecutive quarters, with a negative absorption of approximately 12,000 square meters in Q3 [2] - The overall vacancy rate in the retail market increased by 0.1 percentage points to 9.1%, with average rental prices for shopping center first floors declining by 0.7% to 354.5 yuan per square meter per month [2] Market Differentiation - The retail market is experiencing increasing differentiation among shopping districts, with core areas seeing a vacancy rate rise of 0.6 percentage points to 7.1% due to the retreat of retail brands [4] - Operators are focusing more on experiential and lifestyle categories, with dining and experiential sectors accounting for approximately 55% of new demand [4] - In secondary shopping districts, leading operators are attracting new brands, while many others are resorting to price reductions to fill vacancies [4] Future Outlook - For Q4 2025, the retail property market in Chengdu is expected to see a pause in shopping center supply, while non-standard commercial spaces will continue to expand with upcoming projects [6]
北京百盛复兴门店将于今年12月31日关闭
Xin Jing Bao· 2025-10-13 03:02
Core Viewpoint - Beijing Baisheng announced the closure of its Xihongmen store by December 31, 2025, as part of a strategic transformation aimed at adapting to market changes and optimizing store performance [1] Group 1: Company Strategy - Baisheng Group is undergoing a comprehensive strategic transformation to address the challenges faced by underperforming stores [1] - The company emphasizes the importance of market insight and flexibility in the retail industry, leading to ongoing upgrades and renovations of its stores [1] - Current renovations include personalized designs, innovative service elements, and the introduction of international brand flagship stores [1] Group 2: Industry Trends - The retail industry is experiencing a significant transformation from "commercial+" to "+commercial," with non-standard commercial formats becoming crucial for success [1] - Companies are required to integrate modern, intelligent, customized, and social elements within limited spaces to create immersive shopping experiences [1] - Looking ahead, Baisheng Group aims to focus on personalized and high-quality product offerings while developing landmark commercial projects tailored to local needs [1]