Core Viewpoint - The article emphasizes the significance of the upcoming third User Hero Conference hosted by Beisen, focusing on the transformation of HR roles in the age of AI, urging HR professionals to evolve from mere executors of processes to value creators [3][5][8]. Event Overview - The third User Hero Conference will take place on August 28 at the Zhangjiang Science Hall in Shanghai, featuring discussions on how AI is reshaping the HR value chain [3][8]. - The event will include a keynote by Chaos Partner Yu Jun, addressing the activation of organizational creativity in the AI era [4][5]. AI in HR - The article highlights that the door to AI evolution in HR is wide open, suggesting that missing this event could lead to significant strategic misjudgments in the coming year [5][6]. - It stresses the importance of cognitive upgrades in the competitive business landscape, indicating that understanding AI's impact on HR is essential [6]. Practical Applications - The conference will showcase practical AI tools that can transform core HR functions such as recruitment, learning, performance, and employee services, moving beyond superficial "black technology" [7]. - Attendees will have the opportunity to engage with 40 practitioners who will share insights on avoiding pitfalls and leveraging AI for asymmetric advantages [7]. Case Studies and Learning - The event will present 100 case studies from various enterprises, providing real-world examples of AI implementation in HR, which are deemed more valuable than theoretical knowledge [7]. - The agenda includes multiple forums and discussions led by industry leaders, focusing on AI's new paradigms and practical applications in HR [9][33]. Keynote Speakers and Topics - The conference will feature over 40 industry experts discussing various topics related to AI in HR, including recruitment, performance management, and digital transformation [9][33]. - Specific sessions will cover AI-driven recruitment practices, digital performance management, and the integration of AI in learning and development [35][38][39].