Core Viewpoint - The Nordic Oat Alliance has officially launched a three-year promotional campaign in China, supported by the EU, to showcase high-quality Nordic oats and promote their unique advantages and sustainability concepts to Chinese consumers and industry partners [1][20]. Group 1: Promotion Activities - The promotional activities will focus on the Chinese market, highlighting the high quality and diverse applications of Nordic oats [13]. - In 2025, the campaign will officially start and a dedicated website will be launched [13]. - In 2026, social media accounts will be created for the Chinese market, with regular updates and B2B business meetings to facilitate industry exchanges [14]. - In 2027, B2B activities will continue, featuring participation in SIAL China and inviting Chinese buyers to Sweden and Finland to experience the production process and culinary culture of Nordic oats [14]. Group 2: Market Demand and Product Attributes - There is a growing demand among Chinese consumers for healthy, convenient, and functional foods, with increasing attention to quality and sustainability [4]. - Nordic oats are positioned as an ideal choice that meets nutritional needs while showcasing a blend of Nordic tradition and modern innovation [4]. Group 3: Nordic Oat Alliance - The Nordic Oat Alliance consists of the Finnish Food Association, the Swedish Agricultural Federation, and leading oat producers and manufacturers from Finland and Sweden [21]. - The alliance is dedicated to promoting the superior quality, sustainability, and global impact of Nordic oats [21].