Core Viewpoint - The Nordic Oat Alliance has officially launched a three-year promotional campaign in China, supported by the EU, to showcase high-quality Nordic oats and promote their unique advantages and sustainability concepts to Chinese consumers and industry partners [1][20]. Group 1: Promotion Activities - The promotional activities will focus on the Chinese market, highlighting the high quality and diverse applications of Nordic oats [13]. - In 2025, the campaign will officially start and a dedicated website will be launched [13]. - In 2026, social media accounts will be created for the Chinese market, with regular updates and B2B business meetings to facilitate industry exchanges [14]. - In 2027, B2B activities will continue, featuring participation in SIAL China and inviting Chinese buyers to Sweden and Finland to experience the production process and culinary culture of Nordic oats [14]. Group 2: Market Demand and Product Attributes - There is a growing demand among Chinese consumers for healthy, convenient, and functional foods, with increasing attention to quality and sustainability [4]. - Nordic oats are positioned as an ideal choice that meets nutritional needs while showcasing a blend of Nordic tradition and modern innovation [4]. Group 3: Nordic Oat Alliance - The Nordic Oat Alliance consists of the Finnish Food Association, the Swedish Agricultural Federation, and leading oat producers and manufacturers from Finland and Sweden [21]. - The alliance is dedicated to promoting the superior quality, sustainability, and global impact of Nordic oats [21].

Core Insights - The establishment of the academician workstation in Yixing, Jiangsu, is a significant development for the local economy, particularly benefiting the health grain industry through collaboration with Jiangnan Midao, a company focused on low GI grain research and production [1][2]. Company Overview - Jiangnan Midao, founded in 2018, specializes in low GI (glycemic index) food products and has developed a full industry chain from rice cultivation to market [1][3]. - The company has achieved a significant increase in rice yield, raising it from 500-600 pounds per acre to 1,000 pounds, and has expanded its low GI rice planting area to over 50,000 acres with an annual processing capacity exceeding 7,000 tons [3][4]. Research and Development - The academician workstation aims to bridge the gap in research commercialization, focusing on low GI rice as its primary research subject [4]. - Jiangnan Midao is working on developing rapid testing methods for GI values that do not rely on traditional human testing, addressing a gap in the market for reliable data on low GI foods [4]. Future Plans - The company plans to expand its range of healthy grain products, including low GI barley and low-protein rice suitable for chronic kidney disease patients, to meet diverse health needs [3]. - The focus will be on improving the taste and yield of low GI rice rather than solely reducing the GI value, emphasizing consumer satisfaction [3].