北海道民宿
Search documents
日本首相一句话,我的民宿订单腰斩
首席商业评论· 2025-11-21 04:07
Core Viewpoint - The article highlights the significant impact of political statements on the tourism industry in Japan, particularly in Hokkaido, where a sudden wave of cancellations has severely affected local businesses, especially in the hospitality sector [5][10]. Group 1: Impact of Political Events - The cancellation of bookings in Hokkaido's Wing Niseko accommodations reached 50% within a few days, resulting in losses exceeding 200,000 yuan [5][10]. - The cancellations were triggered by Japanese Prime Minister Kishi Nobuo's controversial remarks regarding Taiwan, which led to public protests and concerns about safety among potential tourists [5][9]. Group 2: Business Operations and Financial Implications - The winter season is critical for the hospitality business in Hokkaido, accounting for 90% of annual revenue, and the legal restriction of operating only 180 days a year exacerbates the situation [11]. - The business had initially seen a strong demand for the 2025-2026 winter season, with bookings nearly full by mid-November, but the political situation caused a drastic reversal [7][10]. Group 3: Market Conditions and Competition - The hospitality market in Osaka has become highly competitive, with a significant increase in the number of registered accommodations, leading to price reductions and tighter profit margins [13][15]. - The establishment of a special task force in Osaka to regulate the short-term rental market indicates increasing scrutiny and potential challenges for existing operators [15]. Group 4: Future Outlook and Strategies - The company is preparing for a year without profit due to the current situation and is focusing on expanding its market to include local Japanese and European customers [12][16]. - There is hope that the political climate will stabilize, allowing for a resurgence in tourism, particularly during the winter season [16].